First, from the long-term market point of view, Huiyuan Juice's local business projects and channels are single, but consumers are looking for Huiyuan, no new products have entered the market, and no cluster model has been formed. If it continues, competitors can easily exploit this loophole. The existing market must adopt a new model, a new concept and a new concept of cooperation in order to stand higher in the market, go further and sell the first!

Second, the dealer's mentality determines the local image and reputation of a product, the vision determines the distance, and the mind determines the height. Distributors can grow up with the company, expand the market of new products beyond mature products, and take Huiyuan juice as their own business, which determines how far a product can go in the local area and how to do the future market. What do dealers need to do? The same problem bothers everyone.

Third, our advantages and popularity in the existing market have been recognized by consumers. Based on this, we should not be proud. The more mature the brand, the more low-key. The more we should do a good job in pre-sale, sale and after-sales service. Do things with integrity, strive for enthusiasm, and details determine success or failure. The responsibility lies with people, and we should serve with our heart, reflecting the demeanor of Huiyuan brand eldest brother in the juice industry!

At present, there are 1800 supermarkets and 1 100 restaurants in the market. According to stores A, B, C and D, there are 80 stores A, 370 stores B, 460 stores C and 2 100 stores D. We should simultaneously launch the image and policies of stores C and D, and make a proportional analysis: the ratio of stores A and B to stores C and D in a region should be 65,438+0: 65,438+05. In this way, we can do a good job in details, refine store C and store D in depth, bring threats to competing products, and increase our sales by more than 20%~50%.

Fifth, we should increase the number of products, strive to realize the group business model, avoid the single product and lack of competitiveness, give play to the core competitiveness of products, form a strong group marketing model, change old ideas with new models and new ideas, and wait for sales to become active sales.

6. Market operation: The idea of channel operation is to develop some special channels such as community and group purchase, change ideas and use all exploitable resources to boost sales. You should see and hear Huiyuan Juice everywhere, make the sleeping Huiyuan Juice move, and let Huiyuan Juice really come to consumers' hearts and everyone's lives.

Master plan: establish Huiyuan office, professional sales team, perfect financial system, warehouse rental, unified delivery vehicles, personal service and complete dealer marketing system.

Company philosophy: operate with heart, do things in good faith, do our part for our big family and create the future happily!

Under the guidance of Director Ma, based on my feelings about Huiyuan Juice for several months, I put forward the above personal thoughts.

Dalian Hua Fu de trading co., ltd

20 12-04-07