11 marketing modes of catering

1. Free experience mode

Nowadays, many industries are doing services such as free experience, free return and exchange, and perhaps only the catering industry has been pursuing the old concept that "there is no such thing as a free lunch". Many bosses who are ready to open stores are full of confidence in their products, but they are worried about how to find customers. In fact, free is the best publicity. If you have enough confidence in your products, are you afraid that customers won't come again next time? At present, there are many restaurants opening for the king's meal, and this is a good start.

2. The core products are free, and other contents are charged

In fact, many people who make hot pot and skewers are using this model at present, which means that the bottom of the pot is free and the dishes are charged. There are also many people who sell stir-fried rice, under the banner of full rice. In fact, the core products are free and the dishes are charged. This model will give people a feeling of taking advantage, and if used well, it will play a role in promoting business.

3. The core products are charged and the additional products are free

This is just the opposite of the above model, the core products are charged and the additional products are free. For example, many restaurants that make chicken pots or stews will send some vegetables when they buy a pot of meat, and they can rinse vegetables after eating the meat. For example, many restaurants will play the concept of set meal, buy staple food and send side dishes or drinks. This free mode of additional products is still to create a feeling of being very affordable and taking advantage of it.

4. Core products are charged, and other gifts are free

Drugstores often engage in such activities: buy medicine to send eggs, buy medicine to send rice ... In fact, catering owners can also work hard on value-added services. For example, how much you spend to send cups, umbrellas, or some precious ingredients in the store, so that customers will have a deeper impression on you every time they use cups with your store logo printed on them.

5. Core products are charged, and value-added services are free

The most typical value-added service is Haidilao. His hot pot is for you to spend money on, but the value-added services such as manicure provided by him while waiting are free, the snacks provided to you during the meal are free, and some extra considerate services provided to you during the meal are also free. Through free value-added services, customers can feel that they are worth the money, thus improving the reputation of the store and the repurchase rate of customers.

6. Use other people's products to provide free services

For example, some barbecues can get some low-priced or even free beer through exclusive cooperation with some beer manufacturers, and they can use these beers to do free or buy one for one. Another example is to cooperate with some charging treasure manufacturers to provide free charging treasure experience activities for customers who come to the store. For example, we can talk about cooperation with manufacturers of massage chairs and set up a free experience area in the store, which can provide free massage experience services for customers waiting for meals in the store.

7. Under certain conditions, you can enjoy free

For example, you can draw lucky seats every day in the store, and customers who sit at designated positions can enjoy the discount of free tickets or free gifts

For example, you can set a lucky number every day, and customers who click on this number can also enjoy the discount of free tickets or free gifts.

for example, how many customers can enjoy the corresponding discount before each day.

8. You can enjoy free meals at certain times

For example, you can enjoy discounts or discounts when you eat at a specified time every day.

customers can enjoy free or preferential meals on their birthdays.

Special festivals can also offer corresponding preferential activities to the corresponding people, such as free children traveling with three people on June 1st, free teachers' day and so on.

9. You can enjoy discounts when you participate in certain games

For example, playing games in the store on the opening day, shaking a sieve or guessing boxing, and winning can be free or discounted.

For example, customers can take photos and send them to a circle of friends, so they can enjoy special discounts or free of charge.

For example, let customers write comments on reviews, and you can give corresponding discounts or free gifts.

for example, customers can enjoy discounts or free gifts when they shoot video vibrato.

11. Try monthly free activities

In order to increase passenger flow and lock in repeat customers, small restaurants can try monthly free services. Customers can enjoy unlimited consumption within one month as long as they pay a certain membership fee.

11. Develop customers into shareholders

Customers can become shareholders in the store as long as they pay a certain amount, and they can not only enjoy exclusive discounts for shareholders when spending, but also get corresponding sales commission if they introduce friends to dinner, and enjoy profit dividends at the end of the month.