Taobao copywriting

In our ordinary daily life, more and more people are fond of publishing copywriting online, and the purpose of promoting culture can be achieved by means of copywriting. Still struggling to find a personalized and unique copy? The following is the copy of Taobao that I have compiled for you. Welcome to learn from it. I hope it will help you.

Taobao copywriting 1

Job description:

1. Responsible for copywriting planning and editing of Taobao Mall (Tmall) store;

2. Plan and write product publicity copy and product advertising copy, various promotion and marketing planning schemes and implementation schemes;

3. Be responsible for the copy editing of online stores, give an intuitive, emotional and attractive description of products, and provide the conversion rate of product descriptions;

4. Understand the company's products, understand the customer's needs, tap the highlights and selling points of the products, plan and edit the specific contents of the products, refine the product concepts, and make the product descriptions diversified, content-oriented and brand-oriented;

Requirements:

1. College degree or above;

2. Experience in Taobao copywriting planning;

3. Over 31 years old;

4. Be familiar with website operation mode and understand network marketing;

5. Strong creative will, strong expression ability, passion for work and strong sense of responsibility;

6, strong writing skills, able to independently market publicity planning and copy writing. Taobao's copywriting 2

1. The writing of baby description with pictures includes: excavating the highlights and selling points of products, describing products intuitively, emotionally and attractively, and maximizing the conversion rate of product descriptions;

2. Understand the rules of online shopping activities, and plan related activities according to different themes, such as the planning, guidance and implementation of brand promotion activities and new product promotion activities;

3. Cooperate with Tmall, Alibaba and other store activities, promotional activities, promotional activities, etc. to carry out content creativity and copy editing;

4. Be responsible for writing text introduction and soft text promotion about brand and product image;

5. Promote the writing of soft articles, and assist in the management of micro mall, WeChat WeChat official account, micro website, Weibo, etc.

6. Assist in art design and network promotion, and complete the promotion activities together; Taobao copywriting 3

1. Be responsible for the overall copywriting and editing work of Taobao Mall, so as to realize brand promotion of commodity promotion.

2. Write baby description copy, single product planning copy, advertising copy and brand promotion copy.

3. Write various promotional and marketing copywriting and implementation plans.

4. Be responsible for writing text introductions and soft articles about brands and product images.

5. Cooperate with designers to write soft articles such as brand promotion.

6. Extensive knowledge, good writing, clear thinking, rich creativity, high language refining ability and artistic appreciation ability, and good at guiding customers in words.

7. Write the selling points and activities in all kinds of promotional materials for copywriting description.

8. It has commercial sensitivity and can express the characteristics of each classified commodity in words. Taobao copywriting 4

1. Seeing every kind of life in Aauto Quicker encourages everyone's life.

2. Go to Taobao until you say yes.

3. Pepsi, not just OK.

4. Getting together is beautiful.

5. I crossed the mountains and rivers and found that "going home" is the most beautiful word.

6. Give yourself a chance to be friends with your parents this Spring Festival.

7. There are always people waiting for you to go home, and others are always ready to take you home. No matter rain or shine, no matter sadness or joy, everyone has a way home.

8. There are thousands of reasons to stop you from going home, and they are not equal to a voice calling you home.

9. When everyone can play games, we are all winners.

11. Leaving home is for a better home.

11. I love to laugh. They say that when I laugh, my eyes will narrow into a crack, as if I can't get in any trouble. Happy is earned!

12. The breeze has never been so comfortable. Now we brew beer with wind energy for a better tomorrow. Taobao copywriting 5

1. Design and draft batch records.

2. Review the draft process and batch records sent by R&D personnel, raise problems and discuss solutions.

3. Improve the batch record of the old edition to make it more in line with the current SOP requirements and production needs.

4. improve the process flow to make it safer, more efficient and more in line with quality specifications.

5. Plan the production of the project, confirm that the raw materials, equipment, process requirements and personnel coordination meet the requirements, communicate the progress of the project, and implement the production plan

6. Discuss and solve various problems in production, and form a summary of the production problems of the project, which is reflected in the activity report.

7. ensure that the production of the project meets the requirements of customers in quantity, quality and time.

8. Comply with safety regulations and various safety systems of the company, do not do anything that violates safety regulations, and ensure the personal safety of subordinate employees and their own safety as well as the safety of project production and operation. Taobao's copywriting 6

1. Be responsible for the intuitive, emotional and attractive description of the treasures of the store products, which can effectively improve the conversion rate of goods;

2. Be responsible for refining the selling points of products, and use attractive words to create copywriting ideas and writing for store activities and promotions;

3. Be able to cooperate with the artist to do a good job in the overall design of Tmall and Taobao stores and optimize the baby's detailed description;

4. Show the selling points and highlights of goods by combining words and pictures to stimulate the sellers' shopping desire;

5. Cooperate with the promoters to write the promotion plan of the event, and cooperate with the artists to write the text parts of posters and advertising pictures to improve the click-through rate of the pictures;

6. Be responsible for the collection and arrangement of product information, and follow up the editing and updating of product descriptions in the store. Taobao's copywriting 7

1. Responsible for the copywriting design of Tmall store details page and banner advertising map;

2. Be responsible for major activity plans and copywriting design;

3. Responsible for the creative work of Tmall advertising resources (drilling exhibition);

4. Writing activities and baby descriptions and pictures;

5. Be responsible for planning the content and functions of online products, refining selling points and ideas, writing copywriting, and focusing on the text expression of user interface;

6. Be responsible for the scheme planning of the company's e-commerce projects, and be able to independently complete the scheme planning and writing;

7. Be responsible for the intuitive and attractive description of the company's Tmall store activities, explore the selling points and make detailed descriptions to effectively improve the commodity conversion rate;

8. Be responsible for editing and daily operation of the company's public micro-signal content, and be able to combine current hot topics and respond quickly. Taobao copywriting 8

1. Responsible for the planning of Taobao stores, Weibo and WeChat, the publicity of materials and the writing of copywriting

2. Assist artists in product analysis, text optimization, brochures and posters

3. Make market research plans according to the company's market strategy and business needs;

4. Conduct market research, collect market information of relevant industries, sort out and analyze it, and form a report; Taobao's copywriting 9

Responsibilities:

1. Responsible for the copywriting of online store baby details, promotional activities, online store home page and classified pages

2. Responsible for the copywriting of product positioning, which requires that the specific positioning of products can be expressed in impactful words.

3. Able to cooperate with artists to complete relevant web page design and make suggestions;

4. Cooperate with the operation to plan and implement the activities of the store; Responsible for all matters related to copywriting in the course of store operation;

5. Be responsible for refining the advertising copy of commodity promotion activities, coordinating the editing of advertising themes and soft texts, and planning the copy of large-scale activities;

Requirements:

1. Major in journalism, Chinese, advertising, etc. Working experience is preferred, and excellent graduates are also acceptable;

2. Good writing skills, exquisite and elegant writing style, and rich editing experience in fashion media;

4. Strong creative thinking, unique creativity, quick thinking and high work efficiency;

5. Skillful use of Word, Excel, PPT and other related software;

6. Strong communication skills, strong understanding, gentle personality, practical work, good professionalism and professional ethics, paying attention to teamwork and being able to work under great pressure; Taobao copywriting 11

Foreword:

There is a set of external data reports that say: 79% of customers will not buy treasures without detailed descriptions of words and pictures, so what information are customers concerned about?

Baby describes the guiding logic: information → time → trust → transaction

To sum up, it is: give customers all the information they want in exchange for in-depth browsing time, so that they can trust our products, and the transaction will come naturally, thus improving the conversion rate.

reference link: olive oil BB cream black mask coffee powder mung bean

Part I workflow of making product description

I. Material collection

Typesetting method

Available materials

Style and color reference

Related copywriting

II. Selling point and demand mining process

1. information acquisition

product database

brand product training

competitive product analysis

customer service questions and answers of competitors

2. customer demand summary (what are your most concerned points when buying this product? )

Team brainstorms+obtained information

Make a demand list

Rank according to the importance of demand

3. Summary of product selling points (see below)

Sorting summary of product selling points based on customer demand priority

List first, then sort

3. Visual realization

1. Product picture shooting scheme

You need to shoot according to the plan of showing the baby's selling point. Therefore, there should be a detailed shooting plan before shooting

2. The basic exhibition angle of product picture shooting

Basic picture

Comparison of objects (optional)

Shooting according to the details of product selling points

Usage

Interactive and story-telling renderings or reality shows

2. Standardized process of art communication

Providing baby links-providing product pictures- Descriptive layout frame design-overall style (main color) description or reference-copywriting (salient points in copywriting)-reference material drawing-face-to-face communication-communication from time to time-modification-cutting the picture online

IV. Information transmission effect and data monitoring

1. What impressed you the most after reading the baby description?

2. Will you buy it? How much will it cost?

3. check the ideas conveyed by the whole page to the buyers: (have all these been done? )

this product has a high cost performance

this product has a good reputation

this product is what I need

to get some professional product knowledge and purchasing methods

brand impression

4. Pay attention to the baby's indicators: page conversion rate, page visit time, page skip rate and other data, and related sales effect

If the baby description is modified, these data are nothing. If you think the price is reasonable, then your baby description does not highlight the reason why your baby is more expensive than other sellers.

Part II Key Points of Baby Description Content

1. List of key points (in no order)

1. Basic information and attributes of products-what are they?

what are the fundamentals that customers need to know about this product?

Describe the basic information of the product from the perspective of customer demand

Some categories can be given warm tips

Highlight the brand logo and deepen the brand impression

It is best to unify the presentation and typesetting of the basic information and attributes of the product. This is convenient for customers who have

formed browsing habits to find the information they want to know conveniently and quickly

All the information that can be displayed should be displayed as much as possible

The display should meet the following requirements: 1. Customers need to know this; 2. It should reflect the high-end or scarcity of products

For example, food: a brief description of the origin or manufacturer of baby. Although customers may not really visit the origin or manufacturer, it will at least give customers a sincere feeling. Also add points for the baby. Cosmetics: origin of raw materials: Mexico

2. Product features-why buy? Why not buy other people's products and buy ours?

There are two angles:

From the perspective of customer demand (how good it is to buy, what is the loss if you don't buy it)

Product features and advantages (why buy ours)

Contrast of competing products

There is also a comparison between our own products and other sellers' treasures in the selling point refining, which will deepen customers' good feelings towards our treasures.

Illustrated pictures

Illustrated descriptions are more acceptable to customers. On each picture, a paragraph of text is described. Of course, pictures need to be taken well, and good-looking pictures make customers more interested in reading the words on the pictures

3. Picture display-what does it look like?

show all the details that can be displayed in the product packaging and appearance.

For example, food: product packaging details, it is best to highlight the QS logo, production date and ingredient list of the product, as well as other industries, such as clothing tag, packaging box and so on. Taobao copywriting 11

Job responsibilities:

1. Drafting new themes and copywriting in Taobao stores, writing and editing product theme series copywriting;

2. Write the daily copy of the store, and focus on the analysis and editing of product highlights;

3. Collect the content of competitors' product copywriting, analyze cases, and analyze and sort out the website planning characteristics of competitive companies;

4. Cooperate with all departments to complete the overall style design, layout, typesetting and editing of the home page and details page of the online store.

Requirements:

1. College degree or above;

2. One year's experience in editing Taobao copywriting;

3. Strong copywriting planning ability, writing and art skills, fluent writing style, and ability to independently write, plan and promote copywriting and special topics;

4. Quick thinking, excellent communication and expression skills, and strong sense of teamwork;

Salary and benefits:

1. Good working environment and atmosphere

2. Buy social security, which will save you the trouble.