Quote a shady story about joining the industry, which is not directed at a specific brand, but only about joining the industry.

since someone wants to join as his own career, at least two problems should be explained. First, he wants to make money very much and is willing to pay the cost for making money. The second is that he has no business experience and wants to take the shortcut of joining. Naturally, the opportunity for us people to make money will come, and what we earn is their money.

in terms of links, there are about three stages.

first, preliminary preparation

while the iron is hot, we must be hard. If you want others to join your company, at least you have to have a company first. Therefore, industrial and commercial registration is still necessary. Fortunately, after the reform of the commercial registration system, starting a company has become a piece of cake. If you want to leave a way out for yourself in the future, you can buy a set of ID cards and U shields on the black market and find an agent to start a good company soon. It should be noted that it is best for companies to open in big cities, especially in the north, Guangzhou, Shenzhen and provincial capitals, because these cities have good reputations, and it also shows that you have strength to open companies here.

after the company is established, it is necessary to build a model shop with heart. On the one hand, this model shop serves as the business place of the company, on the other hand, it also serves as a window for external display, so that people can have something to see and talk about when they visit. The building of this model shop can be said to be the most painstaking and costly part of the whole scam, but as long as it is done well, it can basically reap the profits. Of course, there are still many online franchises, and Wechat business franchises are a bit of pyramid schemes, so there is no need for model shops at all. This is another story, and we will talk about it later.

There are so many new companies in China every day. The premise of wanting others to join you is to let others know and trust you. How to do it? Advertising promotion is essential. Website, TV and newspaper are the main media for our advertising. There are also tricks in advertising. Websites and newspapers are generally displayed by words, and advertising words must be explosive, such as "two people open a shop to earn one million", "recharge the investment day to earn 8,111 yuan" and "invest 1,111 yuan to earn Mercedes-Benz", so that people will click to seek the way to get rich in the future.

the key to advertising in TV stations is video, and it is necessary to create a scene where the store is extremely hot. In fact, this is also very simple, such as snack bars and western food shops, which are not eaten by many people, but on the day of advertising, we advertised at the door of the store: big rewards for opening and free tasting. When ordinary people see something free, they are basically scrambling to come over. Find a few more childminders to shoot some scenes of queuing for checkout, and edit them later, and it will basically be done.

Those websites, televisions and newspapers basically have a symbolic look at your business license. As long as you pay the advertising fee, who cares if your company is a fraud company? After the outbreak of this industry, there have been many portals specializing in franchise chain, but how many of them are registered legal companies or franchise chains that can really make a profit, I think they know best.

three franchise chain investment websites, namely, a certain business opportunity network, a certain investment network and a certain enrichment network, endorsed by a certain Wei, a certain Gang and a certain Lin, were exposed in CCTV's "Economic Half-Hour" program on suspicion of joining a scam. It is understood that the endorsement fees of the three people all exceeded one million yuan.

second, pay the fee by fooling

advertising investment can always see the effect soon. It won't be long before someone asks for a home visit. At this time, it will officially enter the stage of fooling. I summarize this link as "three senses".

1. Touched

The people who want to join are those who have repeatedly failed in their own business and urgently need to find investment channels. They came here by train and crowded buses, exhausted physically and mentally. At this time, we should give them meticulous care. Pour a glass of water, say a few warm words or treat them to a meal in order to make them feel enthusiastic and make a good first impression.

2, influence

Then we will take them to visit the model shop (there are also many scams in catering franchisees). The process of the visit is actually not important, and most people can't see any doorways. The most important thing is the brainwashing link after the visit. Generally, we should take them to a conference room to explain the strength, advantages and guarantees of the company, and then find one or two child-care workers to pretend to be successful and talk about their successful career, and then start to influence them. All the influences are developed according to the psychology of the franchisees.

afraid of losing money? It doesn't matter. We use sufficient data and cases to prove that the investment can be repaid in a few months, and the return on investment can reach more than several hundred percent. In fact, those cases are all fictitious, and they are all calculated theoretically on the basis that all conditions are met.

I don't know how to choose a site and decorate it? It doesn't matter. We have professional teachers to accompany you to choose the store site and unify the decoration style. In fact, the so-called teachers are just our newly recruited salesmen. They don't know what location to choose, and they choose where there is a large flow of people. It depends on your luck to compensate and earn. In case you come to us after losing a lot of money, we will say that the rent is too high.

I don't know how to buy equipment? It doesn't matter. All the equipment is specially developed by us, you don't need to buy it, all of it is complete. As a matter of fact, those devices are just ordinary devices on the market with our trademarks, and we also provide such devices to earn more money from this aspect.

afraid that the goods won't sell? It doesn't matter. We promise that all the goods can't be sold and exchanged, so that you have no worries. In fact, our exchange conditions are extremely harsh, and the exchange is generally not worth the loss.

afraid of not being able to manage or market? It doesn't matter. We have a professional team to do pre-support and post-training In fact, the pre-support is only for a week or two, and the post-training is only for continuous fooling, so that you can continue to pay the initial fee.

3. Call for inspiration

All that remains is to pay the fee and sign the contract. There are generally several modes of payment: if it is easy to fool, let him pay the initial fee, and then send equipment, goods, posters, etc. after delivery, in fact, these things are of low value. If it is not easy to fool, let him pay the deposit and promise to return it after a certain number of years. In fact, the conditions for returning it are also very harsh, and almost no one can complete it. If it is really difficult, let him not pay the deposit or the joining fee, but how much money he needs to get every month. Although it seems that it doesn't cost anything at first, it is actually the worst, because those goods are basically inferior and no one can complete the sales task.

after the "three senses" link is completed, basically many people will pay the fee obediently.

Third, the contract will be signed after paying the fee. The key thing of the whole scam is actually the contract. Because this contract is a format contract, which we designed in advance, we just need to fill in the basic information of the franchisees and the fees paid. Many seemingly ordinary terms are actually determined by our lawyers after repeated consideration, so as to ensure that we will not suffer losses if someone comes to court afterwards.

as long as the contract is signed, the control right is basically firmly in our hands, and the common practices in the industry can be summarized as these.

1. A golden cicada takes off its shell

Some people in the industry adhere to the idea of "changing a place with one shot", and begin to advertise wantonly after packaging a company. Their joining fee and deposit are generally high, but the conditions are very generous, and they promise high rebates or a lot of equipment. After dozens of people are willing to pay the money, they will run away and will not fulfill any contract terms at all. This kind of person usually buys information on the black market when registering a company, and it is difficult to find himself. When they change places, they will use the same routine to cheat again.

2. Fighting a protracted war

Most people in the industry will "learn martial arts" with franchisees in this way. At the beginning, they will perform according to the contract, but because of their unprofessionalism, many franchisees can't reach the expected income or even lose money. For example, the goods are unsalable, and the return volume has soared. At this time, the general practice is to recover or replace a part of the goods first to stabilize you. When you come to the door again, you will refuse to replace or fulfill the terms of the contract for various reasons. Because they are generally not in a city, they will give up after several tossing. In the protracted war, franchisees must be the losers, because they can't afford to delay.

3. Refuse to accept the accounts

Some people who have no professional ethics will choose to refuse to accept the accounts. When you feedback that the franchise stores can't achieve the expected benefits, they will find various reasons for you, such as your own failure to follow the training process, poor location selection, changes in external factors, etc., and never say that it is your own reason. They figured out that you won't go to court because of tens of thousands of joining fees, and you will also take the format clauses in the contract to make you give up the lawsuit, and eventually it will go away.

My cousin used to be a rabbit-raising bag recycling pit, but she paid it off with me in half a year. People who want to join should be cautious, what they see is not necessarily true!