Chinese New Year as the theme of the promotional activities program

In order to ensure the smooth running of the event, it is often necessary to develop an excellent program in advance, the program is the specific activities to be carried out in each step of the detailed analysis, the study of the written plan developed. So what is an excellent program of activities? The following is my collection of Spring Festival-themed promotional program for you, welcome to read, I hope you can enjoy.

The Spring Festival as the theme of the promotional activities program 1

First, the purpose of the activity:

Borrow the Spring Festival promotions, to complete the Spring Festival sales task set by the company.

Second, the theme of the event:

"Welcome to the New Year, send tea gifts"

Third, the time of the event:

January 18, 20xx

Four, activity location:

The company's directly-managed stores, stores and franchises across the country.

V. Sales target:

Distribution Section 4 million; directly-managed stores 3 million.

Six, the activities

1, Spring Festival gifts

2, promotional new products

Implementation Instructions:

(1) Spring Festival gift set design style to red, gold-based, highlighting the visual hierarchy, artistic perception and festive celebrations.

(2) Promotional new packages are mainly made of ordinary materials, and the design style is based on traditional Chinese festivals and celebrations.

(3) The finished products of the Spring Festival gifts and promotional products must be on the shelves on January 1, 20xx.

(4) Chinese New Year gifts and promotional products need to be set up in each store gift area and special area for centralized display and sales.

(5) The relevant departments must have a reasonable grasp of the time schedule, the successful completion of the design, production, assembly, distribution, etc., in order to ensure the normal promotion of activities.

(6) All of the above new product ordering time from the beginning of January 20xx, January 30 end.

3, promotional activities

(1) gift delivery: the first three customers to store every day during the activity period are presented with the "Year of the Tiger Gifts" one. The number is limited, until the end of the gift.

(2) affectionate feedback: during the activity period, customers all over the field of one-time consumption:

a, full of 800 yuan to send the value of 380 yuan of "Ancient Appreciation of pleasure," a piece of alabaster.

b, full of 2500 yuan to send the value of 800 yuan "imperial pot tea rhyme" purple sand a.

c, full of 2500 yuan to send the value of 800 yuan "imperial pot tea rhyme" purple sand.

c, over 5800 yuan to send 1600 yuan worth of "Golden Royal Hall" purple sand.

d, over 10,000 yuan to send 2800 yuan worth of "Imperial Honor Pot" purple sand.

Implementation Instructions:

(1) All of the above gifts need to print the company logo, the appearance of exquisite, texture connotation, stimulate customers to upgrade consumption.

(2) "Year of the Tiger Gifts" and "Ancient Appreciation" alabaster need to make the Year of the Tiger small bag to match.

(3) The "Royal Pot Tea Charm" and "Royal Honor Pot" Zisha need to be assembled with corresponding certificates and handbags.

(4) The "Golden Royal Hall of Fame" Zisha needs to be designed with a corresponding box.

(5) Non-company brand finished products consumers do not enjoy the above gifts.

4, the franchise support

(1) promotional products support:

a, the franchise one-time order of 20,000 yuan distribution of promotional products 1 set, 40,000 with 2 sets, 20,000 as the base, and so on.

b, "Year of the Tiger Gifts" distribution of 50 per store, more than the need for part of the franchisee to buy from the company.

(2) publicity support:

a, the store posters are distributed 2 per store.

b, hanging flag distribution of 20 per store.

c. Publicity folders distributed 200 per store.

Description of the implementation

(1) franchisees ordering the distribution of promotional items 1 set of four pieces, namely, "Ancient Appreciation", "Royal Pot Tea Rhythm", "Golden Royal Full House ", "Royal Zun famous pot" alabaster each 1. More than needed by the franchisee to buy from the company.

(2) The final interpretation of this activity belongs to the Ministry of Operations.

Seven, publicity

1, plane publicity

(1) to the store posters, hanging flags and publicity folders.

(2) 300 poster printing, hanging flag printing 3,000, publicity folding page printing 20,000 sheets.

2, network publicity

(1) the company's website and online shopping mall set up a Spring Festival promotional area, upload promotional activities and all the gifts fully displayed.

(2) The company's website and online store home page to produce flash Spring Festival promotional images linked to the promotional area.

3, SMS: activities during the use of the network company for the Spring Festival promotional SMS 500,000, sent in 3 times.

VIII, the activities of the implementation

1, the head of each department received the program will be involved in the specific implementation of the department's work plans and rules within two days in a concise written form submitted to the company leaders to review and approve the implementation. All work must be in December 31, 20xx before all ready in place. If the delay affects the overall process of the activity, it will be dealt with according to the relevant regulations of the company.

2, during the event, all the store staff neat clothing, full of spirit, smiling face to meet customers.

3, the activities of the store every day during the tea show, guests tasting, promotional presentations, gift marketing, new product recommendations.

4, during the activity of the store hanging Chinese knot to decorate the festive atmosphere.

5, during the activity of personnel, administrative departments to do a good job of the logistics.

6, the Ministry of Finance to establish a variety of promotional activities, control measures, special accounts summary, for future promotional activities to provide data support.

7, the activities of various departments during the work should be actively cooperate with each other to support each other, go all out to complete the Spring Festival sales target.

Nine, the cost of the budget (advertising materials)

The Spring Festival as the theme of the promotional program 2

A Spring Festival set of tickets: affordable surprises

1, food and beverage: 600 yuan / table, including service charges, only 1, 2, 17 floor restaurant

2, rooms: 160 yuan / room, day with double breakfast, including service charges

3, entertainment: 12:30-17:30 complimentary private room for 5 hours: 17:30-02:00 complimentary private room for 3 hours, and can consume 128 yuan worth of merchandise, merchandise is not discount, including service charges

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1, the Spring Festival special launch "chicken Xiang Ruyi" New Year's Eve dinner:

577 yuan / table, 677 yuan / table, 877 yuan / table

Book in advance for the New Year's Eve dinner, a complimentary " A copy of "Glory, wealth and good luck dumplings", and at the same time a complimentary "family photo",

Reservation Hotline: XXX

2, the second floor ballroom launched the Spring Festival packages:

Good friends get together Banquet: 699 yuan / table

Golden Gold Banquet: 799 yuan/table

Auspicious banquet: 899 yuan/table

Fourth, warm service, sunshine entertainment

1, XXX Hotel, the third floor of the ballroom is equipped with first-class audio equipment and professional DJ technicians, can accommodate 50-100 people, is the best place for classmates reunion, birthday party, small dance party. Party, the best place to go for a small dance, during the Spring Festival package 50% discount,

2, the famous cigarettes counter gathered at home and abroad hundreds of best-selling cigarettes, a full range of varieties, affordable, is the first choice of festive gifts,

3, Tea Bar gift tea 30% discount, can provide a substitute for the storage of tea services,

V, Valentine's Day:

V strong> Sweet Valentine's Day Candlelight Package

"Valentine's Day Candlelight Package" 360 RMB including food and beverage: 200 RMB, 160 RMB for guest room, no service charge, guest room with double breakfast,

One week in advance booking, free of charge in the Linyi radio station to order a song

Three days in advance Booking three days in advance, you can get a box of exquisite chocolates