Holiday marketing is a very period of marketing activities, is different from the regular marketing of special activities, it often presents a concentrated, sudden, perverse and scale characteristics. How to implement, control and evaluate the holiday marketing activities to achieve increased performance to improve corporate visibility of the dual purpose? Catering enterprises to carry out holiday marketing activities have four key points to grasp: First, the market should be analyzed, clear target population. At the same time, according to the nature of different holidays, choose different types of activities. Second, analyze the needs of the target population, which is the basis for the development of attractive activities with the audience. Activity promotion focuses on: public welfare activities, public activities, event activities, news activities, so that professionalism and fun and integration, with audience appeal. Third, create momentum Fully utilize the integrated marketing communication strategy, and the effective combination of media; and to explore new forms of media operations, (such as event marketing) which reduces advertising expenses at the same time, but also to attract the interest of many associations, media and consumer interest, to cause all levels of society on the enterprise's widespread concern, the formation of strong public opinion and communication effects. In an era of only swords and spears, warriors only need swords and spears plus courage and wisdom to win. And in an era of integrated marketing communications, courage and wisdom plus integrated marketing communications to have the possibility of winning. Fourth, take short-term publicity (activities) and long-term publicity (activities) combined. Activities to have relevance, continuity and durability, to be able to cause the repercussions of all social strata and reflect, through the effect of the activities have a postponed and long-lasting impact, to achieve the purpose of expanding the popularity of the existing basis. Promotional activities are short-term behavior, the corporate image of the publicity is to be spread through long-term sustained activities, the two must be fully integrated in order to achieve the dual purpose of improving the business performance and image enhancement of the enterprise. In addition, holiday marketing activities must have quantitative indicators in order to achieve the purpose of planning, assessment and control. Quantitative indicators usually include sales, market share, gross margin, comparison date, growth rate, repeat purchase rate, and reach rate of promotional advertisements. Market competition is becoming increasingly fierce, your business wants to come out on top in holiday marketing, it is not enough to rely on improving the quality of food and service attitude. Wine is also afraid of the deep alley, strengthen marketing management, improve visibility, is particularly important. Holiday marketing as a piece of cake in the catering market, to eat more than one piece, the method of thinking is very important.