According to the unified arrangement of the Traffic Management Bureau of the Ministry of Public Security to focus on rectifying traffic violations caused by drunk driving, the Traffic Police Corps of the Provincial Public Security Department, with the theme of "Cherish life and refuse drunk driving", launched a two-month centralized publicity campaign to persuade friends, parents and other people to oppose drunk driving. In the past two months, the province has cooperated with the series of centralized rectification actions, hanging banners and putting up more than 1,111 display boards, distributing 6 million copies of publicity materials such as A Letter to Drivers, and sending more than 611,111 traffic safety messages. Traffic police departments at all levels have organized journalists to interview with the police for more than 311 times, broadcast 5 news articles on alcohol prohibition in the central media, published more than 1,211 news articles in the provincial media, and broadcast news in the city and county news media. Tens of millions of people have received traffic safety education against drunk driving in various ways. Through this continuous large-scale, high-density, high-frequency centralized publicity and family tips, it has become a common practice for the whole society to refuse drunk driving, and the image of the traffic police team and the social impact of traffic management have been significantly improved. The main features are as follows:

1. Leaders paid attention to it and enhanced the execution of centralized publicity

On the afternoon of August 4th, the telephone conference of the Traffic Management Bureau of the Ministry of Public Security, the Corps immediately issued the Notice on Focusing on the "Top Ten Admonishments" against Drunk Driving (No.51 from Hunan Public Transport) and deployed a two-month centralized publicity campaign. On August 5th, a grand launching ceremony of the "Top Ten Admonitions" centralized publicity campaign was held in Chenzhou. Deputy Chief Yang Yueguang led Li Anna, director of the Propaganda Center of the Corps, and representatives from all walks of life, including the heads and drivers of more than 21 municipal units such as the Propaganda Department of Chenzhou Municipal Committee, the Municipal Public Security Bureau, the Municipal Judicial Bureau, the Municipal Urban Management and Administrative Law Enforcement Bureau, attended. The party committees and governments of cities, counties and districts led the member units and functional departments of the mission project to actively participate in various forms of centralized publicity activities carried out locally, and accepted media interviews, delivered TV speeches, and so on. It fully embodies the support of party committees and governments at all levels to the propaganda work against drunk driving, and ensures the specifications and intensity of centralized propaganda.

Yueyang Municipal Traffic Safety Committee specially issued a notice to deploy the theme education activities of refusing to drink and drive in the whole city; Autonomous Prefecture, Loudi, Gaodui and other detachments made a publicity plan at the first time; The high detachment set up a leading group headed by Guo Mengru, member of the Party Committee and detachment leader of the Corps, and all the concentrated propaganda work of each brigade was personally led by the team leader; The detachment of Yueyang and Autonomous Prefecture has set up a leading group for centralized publicity activities with the team leader as the leader, and the top leader is in front of it. Members of the Party Committee of Hengyang detachment worked in sections and went to the brigade under their jurisdiction to guide and carry out the propaganda work of prohibition of alcohol; Changde detachment held a publicity promotion meeting, and took opposing drunk driving as the theme of the concentrated publicity month in September. In the launching activity on August 5th, the municipal and state party and government leaders such as Chen Shezhao, member of the Standing Committee of Chenzhou Municipal Committee, deputy mayor, Li Yijian, deputy mayor of Zhuzhou City and Zou Wenhui, deputy mayor of Hengyang City, attended the publicity activities in person, and the mayors of counties in charge of Yueyang County and Linxiang Municipal Government participated in the publicity activities and delivered televised speeches. On September 25th, during the publicity day of the theme of "Drinking without driving, greeting the National Day safely" in the whole province, municipal leaders such as Xie Hengbin, member of the Standing Committee of Hengyang Municipal Committee, secretary of the Political and Legal Committee, and Zou Wenhui, deputy mayor, attended the signing activity of "Drinking without driving safely" held in Hengyang City. Han Jianguo, member of the Standing Committee of Yueyang Municipal Committee and vice mayor, and other municipal leaders, Zhao Lisha, propaganda minister of Shaoyang Municipal Committee, Ju Xiaoyang, secretary of the Political and Legal Committee, and heads of eight units attended the local theme publicity day.

Second, the linkage of departments has enhanced the influence of centralized publicity.

On September 25th, Hunan launched a publicity day with the theme of "Drinking without driving, greeting the National Day safely". Eight provincial units, including the Propaganda Department of the Provincial Party Committee, the Provincial Civilization Office, the Provincial Public Security Department, the Provincial Department of Education, the Provincial Department of Justice, the Provincial Administration of Work Safety, the Provincial Women's Federation, and the Communist Youth League Committee, held a launching ceremony in He Long Gymnasium, Changsha, and jointly launched the grand theme publicity day of "Drinking without driving safely to welcome the National Day". Yuan Youfang, Deputy Director of the Provincial Public Security Department, Zou Yi, Vice Chairman of the Provincial Women's Federation, Yang Qijun, Chief of the Traffic Police Corps of the Provincial Public Security Department, Yang Neng, Political Commissar, Deputy Chief Yang Yueguang, leaders of various departments and heads of Changsha Public Security Bureau and Changsha Traffic Police Detachment attended the event. More than 311 representatives from traffic police, students, drivers, enterprises, women and other social sectors participated in the theme day. At the launching ceremony, the Provincial Civilization Office read out the proposal of "Don't drive after drinking, welcome the National Day safely" on behalf of eight units; And distributed the civilized car sticker "Hunan Public Security Traffic Police reminds you: Don't drive after drinking" to private car owners; The police of Changsha detachment explained the law enforcement procedures such as investigating drunk driving on the spot through the form of scene reappearance. More than 21 central, provincial and municipal news media, including Xinhua News Agency Hunan Branch, People's Public Security Daily, Hunan Satellite TV, Hunan Jingshi, Hunan Metropolis, Hunan Daily, and xiaoxiang morning herald, reported the event site in a centralized way. At 11: 11 a.m., Captain Yang Qijun and Deputy Captain Yang Yueguang were invited to the program "Traffic Police Live Room" of the provincial radio traffic channel, and communicated with the audience through radio waves; In the evening, the Corps, the Provincial Traffic Channel and Changsha Bar Industry Association jointly launched a large-scale public welfare activity of "Refuse to drink and drive" with 11,111 signatures, with the participation of Yang Neng Political Committee and Deputy Chief Yang Yueguang, and led the police to enter bars, ktv and other places to paste propaganda slogans and interact with consumers on the spot, prompting them to refuse to drink and drive and pay attention to traffic safety.

On the same day, more than 111 thematic activities in various forms were held in all parts of the province at the same time, and many police officers were dispatched to publicize more than 311 police cars. Hanging banners and slogans more than 2111 times; Distribute more than 211,111 publicity materials such as civilized tips and car stickers; Organize news media at all levels to interview more than 111 times, and broadcast more than 211 articles of all kinds in central, provincial, municipal and county news units. Changde detachment organized leaders of the Municipal Political and Legal Committee, Civilization Office, Public Security Bureau, Working Committee and other departments to watch two anti-drunk driving sketch programs "Fighting for Wine" and "Awakening" written, arranged and performed by the detachment at the theme day. The publicity day on the theme of "Drinking without driving, welcoming the National Day safely" jointly organized by Chenzhou detachment and Guiyang county party committee and government; Zhangjiajie, Xiangxi, Xiangtan and other detachments carried out anti-drunk driving theme days in local tourist attractions in combination with the characteristics of scenic spots; Loudi detachment organized student volunteers, Zhuzhou detachment organized riders volunteers, and Yiyang detachment organized mass volunteers to go deep into hotels and other buildings and halls to carry out exhortation activities; Huaihua, Gao detachment, Changsha, Yongzhou and other detachments all carried out their own publicity day activities with the theme of "Drinking without driving safely to welcome the National Day". Leaders at all levels attached great importance to this theme day activity, and all departments actively cooperated with it. The media reported it all the time, and the masses actively participated in it. It was massive and achieved remarkable results.

Third, family exhortation has enhanced the appeal of centralized publicity.

In the past two months, traffic police departments at all levels in Hunan have widely mobilized and guided all sectors of society to carry out in-depth family exhortation activities of "driving without drinking and driving after drinking", which has a novel form and is deeply rooted in the hearts of the people. Chenzhou detachment incorporated the content of drunk driving rectification into the comic book of traffic safety common sense in primary and secondary schools, so that primary school students can advise their parents while studying; Shaoyang detachment combined with the "big visit" activities of the cadres of the Party and government organs in Shaoyang, joined hands with 15 communities, distributed more than 51,111 copies of traffic safety information to the residents of each community, advised everyone not to drink and drive, and asked everyone to advise their families and friends not to drink and drive; Yueyang detachment organized mobile propaganda vehicles to go deep into communities and market towns, to carry out face-to-face publicity and education, and to inform every resident of the content of anti-drunk driving rectification; Zhangjiajie, Xiangxi and Zhuzhou compiled the "Ten Admonitions" family tips into folk songs such as "Ten Machines", which were widely sung in rural areas. Xiangtan detachment hired catering attendants as "voluntary propagandists to advise drunk driving" to carry out family reminder activities; Changde, Chenzhou, Loudi, Yongzhou, Changsha, Huaihua, Yueyang, Gaodui, Shaoyang and other detachments have widely carried out persuasion activities against drunk driving in the whole society by recruiting and forming traffic civilization volunteers. The Gaotan Brigade and the Jiangxi High-speed Traffic Police carried out joint actions of law enforcement and publicity, and Zhuzhou Shifeng Brigade organized the drivers of official vehicles in the jurisdiction to experience activities after drinking, which achieved good results. Changde, Autonomous Prefecture and Xiangtan detachment each issued more than one million copies of the Open Letter to Drivers; Changsha detachment and mobile company jointly sent more than 211,111 public service messages to mobile phone users in the form of warm reminders, which guided the whole society to carry out friendly reminders and family reminders of "cherishing life and refusing to drink and drive", which played a great role in promoting each other. For a time, before going out and eating, mutual exhortations and reminders became a common practice, and it became fashionable to remind each other in qq groups, forums and holiday greeting messages.

Fourth, warning education has strengthened the power of centralized publicity.

In this centralized publicity campaign, more than 111 traffic safety warning education bases established in Hunan in the past two years have fully played their roles, and various detachments and brigades have carried out targeted publicity and education for key groups based on warning education bases. Relying on the warning education base, Huaihua detachment invited the office directors and motorcade captains of 46 municipal organs, including finance, taxation, environmental protection, banks and hospitals, to hold a seminar on prohibition of alcohol, and the deputy secretary-general of the municipal government, the political commissar of the detachment and the deputy detachment leader came forward to preach the dangers of drunk driving; Xiangtan detachment takes the warning education base as the publicity and education platform, and organizes warning education for the seized drunk drivers at the base, telling the dangers and analyzing the lessons through on-the-spot statements; Changsha detachment organized small teachers to teach more than 211 times in warning education bases of various brigades, and more than 21,111 representatives such as drivers and students received education on the dangers of drunk driving. Relying on the Drivers' Association, Hengyang Brigade organized key groups, especially drunk driving offenders and drivers of passenger vehicles, to visit and study in the warning education base, and signed the liability certificate for drunk driving one by one; Through the warning education base, various brigades in Yongzhou organized traffic offenders (especially those who violate the law of drinking and driving), driving school students and drivers of car-owned units to focus on the study of traffic safety laws and regulations, and * * * held 31 special classes with more than 1,111 trainees. At present, the province has carried out more than 2411 anti-drunk driving propaganda through warning education bases, and more than one million people have received education, and the propaganda effect has been strongly demonstrated.

Fifth, increase investment, and enhance the durability of centralized publicity

According to the deployment of ministries and bureaus and corps, all localities generally increased their investment, designed, produced and set up a large number of permanent traffic safety publicity signs, slogans and other publicity materials, ensuring the extension of the publicity effect against drunk driving in time and space. Hunan Corps allocated a special fund of 211,111 yuan to produce and distribute 1 million stickers and 1 million posters of "Hunan Public Security Traffic Police Remind You: Don't Drink When Driving, Don't Drive After Drinking", and developed a series of animation videos for refusing to drive after drinking, which were widely posted and played in entertainment places, hotels and other people in the province. The high detachment set up 56 anti-drunk driving publicity and consultation points and 38 fixed warning signs in large service areas, gas stations and crowded places in expressway; At the parking lot exits of hotels, ktv, bars and other places of entertainment, teams from counties and cities in Quanzhou, western Hunan, uniformly produced 126 eye-catching and permanent warning signs with the content of "No drunk driving"; Zhangjiajie detachment organized hotel employees to hold traffic safety seminars, posted posters, cartoon reminder cards and distributed brochures in view of the characteristics of many vehicles in go on road trip and the concentration of tourists in the hotel industry during the National Day Golden Week. Xiangtan detachment organized police to visit 53 enterprises and educated more than 6,511 drivers, which was warmly welcomed by enterprises. Yiyang detachment selected the recent vicious drunk driving accidents in all parts of the country, made publicity exhibition boards, recorded tapes, and organized publicity teams to carry out roving publicity; Shaoyang detachment printed the propaganda message of prohibition of alcohol on the packaging of disposable chopsticks in restaurants under its jurisdiction, which received unexpected publicity effect; The third brigade directly under Huaihua hangs 51 safety publicity banners at the entrance of hotels under its jurisdiction, and posts 211 posters of "drinking without driving, driving without drinking" in hotels to ensure that the traffic safety publicity rate of catering hotels under its jurisdiction reaches over 91%. The Corps regards opposing drunk driving as an important part of the acceptance of the traffic safety publicity and lighting project in the whole province this year, and guides all localities to quickly implement the publicity measures in places. A large number of permanent warm warning signs and slogans have been set up in key sections of urban and rural areas, creating the effect of continuous publicity.

Sixth, relying on the media to enhance the penetration of centralized publicity

During the centralized rectification period, traffic police departments at all levels in Hunan organized news media to fight with the police, opened publicity columns and special editions in the news media, carried out centralized publicity reports, and broadcast tips on prohibition of alcohol and public service advertisements, which extended the centralized publicity effect against drunk driving to thousands of households. Hunan Corps cooperated with Red Net, Hunan's largest website, to set up a column of "Drunk Driving, Everyone Shouts for Beating", a column of "Blowing the Assembly Number against Drunk Driving" on the provincial traffic channel with the highest listening rate in Hunan Province, a column of "Prohibition of Alcohol on the Road" in cooperation with Radio Golden Eagle 955, which has a wide influence among private car owners, and a column of "Civilized Car Age-Prohibition of Drunk Driving" in xiaoxiang morning herald, the largest newspaper in Hunan Province. At the same time, there are reports of drunk driving rectification in the news programs of powerful TV media such as Hunan Satellite TV, Jingshi and Metropolis. The corps "Passers-by" magazine and "Go Safe in the World" TV column continued to carry out special reports and follow-up reports for two months, and publicized the dangers of drunk driving through case statements. On September 25th, Chief Yang Qijun walked into the "Traffic Police Live Room" of the provincial traffic channel and communicated with the audience through radio waves. During the one-hour live broadcast, captain Yang Qijun answered the audience's questions about drinking and driving from the aspects of law, morality and publicity. On September 11, the Traffic Police Corps organized Golden Eagle 955 Radio Station, xiaoxiang morning herald, Red Net and Hunan Jingshi and Metropolitan Channel to hold a joint live broadcast of "Civilized Car Age, No Driving after Drinking". In the studio of Golden Eagle 955 radio station, Yang Yueguang, deputy head of the team, led the person in charge of the business office to discuss the illegal behavior of drunk driving with the audience through radio waves. The whole video broadcast was broadcast live on the red network, and the two TV stations broadcast special news simultaneously. Changsha detachment and Changsha Evening News organized "Speak for yourself", invited more than 31 citizens' representatives to discuss and discuss drunk driving, published 3 theme posts on the red net, and organized netizens to focus on discussion; Xiangtan detachment cooperated with TV stations to produce two 31-second public service advertisements, which were scrolled in five TV stations in the city. Yiyang detachment and Yiyang TV station jointly produced the first interview, a large-scale TV talk show against drunk driving. In the program, the alcohol content per 111 ml of blood of guests drinking a glass of white wine and a glass of beer was demonstrated on the spot, which achieved a very good warning effect; Changde detachment exposed a number of typical drunk driving violations through the media, which played a great deterrent role. Through continuous news propaganda, the direction of public opinion has been correctly guided, and the opposition to drunk driving has become a hot topic in street talk, which has effectively assisted and promoted centralized rectification actions.