If it is a new brand, it is first recommended to do a good job on the first page of Baidu to promote the brand's foundation, that is: search for the brand word, the first page of the official website, Baike, news reports, word-of-mouth Q&A and other authoritative and positive information, to increase the user's trust. Later do brand exposure, diversion and other promotions, the user will ultimately go to Baidu search to see the brand related, if nothing can not be found or not enough trust. That will undoubtedly increase user turnover.
So the brand base promotion is the initial must consider doing things, followed by the product, industry to do user analysis. Take the search for example, your users in the hundred degrees to find something, will search to find the answers they need to solve, then you have to find a way to know what they are searching for the word. Only to get to the user's search term, we do promotion is more accurate and effective.
After finding ways to get users to search for words, should we find ways to expose our promotional information in the place where users are most likely to see, that is, the home page. Only the first page of the search is the easiest place for users to see, but also the location of the highest click rate. Then the ideas organized clearly, you need to find ways to solve the above problems can be, I believe the effect is not bad.
Here to give you a recommendation, I am responsible for the company's promotion of channel development cooperation, so there will be some better resources in hand. You look online to push a hand, is a technical first-hand channel outsourcing, there are a few projects they do well. By the way, the user search terms mentioned above, they can give you free analysis and screening, as for the promotion of too many ways to push a hand they will give you planning, suitable to do, not suitable for them to give you free to do an analysis can also be.