1. 1 interior design of commercial buildings should pay attention to dynamic line design. The moving line is the point where people and cars move indoors and outdoors, and when they are connected, they become moving lines. Moving the line is an important part of business planning, which can directly affect the embodiment of business core values. The internal moving line design should be clear, the moving line should return, the moving line should have radian, and the plane moving line should be combined with the vertical moving line. Commercial buildings in the business circle are divided into: shopping space, dining and entertainment space, parking lot, office space, public space and storage equipment space.
1. 1. 1 interior functional space design of commercial buildings
(1) Shopping space: it is the part with the largest flow of people and goods in the business circle and the strongest publicity, and it is the core of commercial building space. The design of shopping space should be as follows: ① The design should conform to the "double triangle" law of the commercial market. That is, the larger the store area, the lower the profitability; The smaller the store area, the higher the profitability. In the shopping space with limited business area, the retail storefront area should not exceed 12 square meter, and the storefront shape should be square or flat and long along the aisle. (2) Reasonable traffic design: provide consumers with clear traffic direction and shopping goals, and avoid cross-blocking of people and goods; ③ Comfortable shopping environment: including internal space, merchandise display equipment, rest equipment, toilets, elevators, etc. And a comfortable, artistic and novel humanistic environment designed for better commercial effects.
(2) The dining and entertainment space is designed in the upper part of the shopping space, which is complementary to the shopping space and attracts consumers. It can also be designed directly in the shopping space as a business area, just like ordinary shops, which is convenient for consumers to use.
(3) Office space: The design of office space should be independent, generally adjacent to the customer service center and designed in the place with the lowest commercial value.
(4) The warehouse and equipment space should be designed according to the commercial nature and scale. The location is usually in the basement or the place with the lowest commercial value. Generally, there will not be a large number of warehouse designs in the business circle, but only as a place for goods to be stored in transit.
(5) The parking lot is generally located underground in the business district, and the underground garage may not be designed for small and medium-sized business districts. Reasonable design should be combined with nearby parking facilities or urban parking lots to save space and cost.
1. 1.2 public space design of commercial buildings. The public space in commercial buildings is connected with the external space of the city and is the skeleton of the internal space of commercial buildings. Composition of commercial public space: hall, lobby and central hall; Horizontal channel and vertical channel; When designing this part, we should try our best to provide consumers with a convenient, comfortable and humanized environment and make them feel at home.
1.2 Design of commercial space combination The complexity of commercial space brings the diversity of its spatial combination. According to the commercial nature and scale of the business circle, the combination design of commercial space is carried out. There are mainly the following design methods:
(1) Linear formula: various functional spaces are connected by one path, and the consumption route is simple, which is suitable for small-scale commercial buildings; (2) Surrounding style: the consumption route is a ring with various functional spaces inside;
(3) Aggregation: one functional space is dominant, and other functional spaces gather around it;
(4) Radial: centering on one functional space, other functional spaces expand along its radiation;
(5) Network design: Network design is the most common in the indoor space combination of modern commercial buildings, which is determined by the characteristics of modern commercial buildings. This design is suitable for large commercial spaces with more parallel spaces;
(6) Integrated design: This kind of design is common in some commercial buildings with large area or special requirements. All kinds of combinations are combined together, and the shopping paths are varied, which enhances the shopping experience of consumers. When designing a comprehensive combination, we should pay attention to avoiding too complicated shopping routes.
1.3 industrial design planning of commercial buildings Before the development of the business circle, it is necessary to make clear the combination of various industries and plan the distribution and distribution ratio of various commercial industries. For example, what floor are clothes, department stores, digital electronics and other products on? Which seats, how many stores are needed for each product variety, and how big each store needs. The proportion of shopping, catering and leisure in the industrial planning of large commercial buildings is 52∶ 18∶30. The industry planning of commercial buildings should be based on the rent per square meter generated by various industries and the overall local economic environment. Design and plan a reasonable layout of business format, create humanistic characteristics of business circle, provide consumers with diversified consumption experience and increase their shopping desire.
2 abstract
The design of commercial buildings should conform to the business circle theory. Pay attention to exterior design and dynamic design to provide consumers with a convenient, comfortable, artistic and cultural shopping and leisure environment. So it can also be said that the design strategy of commercial buildings is the result of consumers' consumption habits. On the basis of business circle theory, we will explore the relationship between business circle and commercial buildings, improve the design level of commercial buildings, meet the needs of more consumers and create more economic and social benefits.
The above is the content of Commercial Building Design Strategy compiled by Zhong Da Consulting Company. For more information about commercial building design strategies, you can pay attention to Zhong Da Consulting, building links or Zhong Da Consulting WeChat official account in real time.
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