College Students' Entrepreneurship Stories

Entrepreneurial activities and economic growth, labor and employment have shown a closer and closer link. The following is a short story I shared with college students in school entrepreneurship, welcome to read!

College students in school entrepreneurship story a

In the past two years, Wuhan streets emerged a large number of boutique fruit store, pro orchard is from Wuhan, a local force, was established in 2010, there are now 22 stores, last year's sales of 28 million yuan. Surprisingly, its founder is a college graduate from Huanong.

In the early days of the venture, he slept only two hours a day

Hu Yong was born in 1988, and in 2010, Hu Yong, a sophomore at the Huanong College of Agricultural and Forestry Economics and Management, met his entrepreneurial mentor, Tang Lihe, who was 69 years old and contracted to build 300 acres of barren land in Jiangxia. They decided to open up the land to plant melons, pulling stumps, turning the ground, melons were planted with difficulty, but before maturity was gnawed by wild boars.

In the summer of his sophomore year, Hu Yong and a few students set up a stall in the school to sell melons, named "Kiss Kiss Orchard". From Huanong to Jiangxia, a car about 500 pounds of watermelon, Hu Yong riding an electric tricycle back and forth every day in the hot sun.

In his junior year, Hu Yong and team members raised 40,000 yuan to open the first store in front of Huanong. They went to the fruit market at 3 a.m. into the watermelon, transported back to the store is usually 8:00 a.m. or even 10:00 a.m., and sometimes have to take classes.

Evening closing back to the rental room is already 12 midnight, after counting the goods and accounts is usually 1:00 a.m., after two hours of sleep and ride an electric car to Jiangxia to buy melons. This is the way to get through most of the summer.

Selling fruits with big data thinking

The location of this store in Huanong is too remote, Hu Yong and team members have thought of a lot of promotional methods, but still losing money. Hu Yong said he analyzed the daily operating data and concluded that as long as the number of active members reached 800 people can be profitable.

Sure enough, after three months of continuous losses, the business took a turn for the better, "the most powerful day sold more than 3,000 orders, a day of running water income reached 28,000 yuan."

He consciously do statistics on the fruit sold, and the team together to build their own data analysis model, the "inventory management approach" and "gross margin algorithm".

After the success of the Huanong store, they opened branches in various universities in Jiangxia, and went out of the campus to open the store to the community. 2013, the first standard store pro orchard opened, and in 2014 continued to open five directly-managed stores and more than a dozen franchises. Now, they use the "Internet +" to develop network sales channels, with 22 physical stores, direct stores expanded to Suizhou, Huangshi and other cities.

Seek a new breakthrough in the mode of operation

In 2013, the pro orchard opened the first boutique, Wuhan local boutique fruit store Tianxiang orchard was also established at this time. 2014, Shenzhen fruit boutique giant Park fruit garden stationed in Wuhan, stores all over Wuhan three towns. 2015, Wuhan fruit industry competition has entered the stage of white-hot, the light of the boutique there are more than 200.

"Wuhan's fruit industry has gone through an introductory period, and is now in the growth period, not yet in the maturity period." Hu Yong said that over the years he witnessed and participated in the transformation of the fruit industry in Wuhan, and did not dare to slacken off at all. "Want to develop must have a breakthrough in the mode of operation."

His desk at home is full of economics and management books, which he turns over every day after work. He also encourages his staff to read together: "We open a 'pro-orchard' book club once a month, and we all make a PPT of our reading notes and exchange them together." "From product to model to capital, we still have a long way to go. That's what makes me feel there is still some meaning and more motivation." Hu Yong encouraged himself in his circle of friends.

Insights:

Fruit is a very competitive industry, and there is a certain degree of specialization. Hu Yong's success depends on his willingness to use his brain more than the average operator to grasp the vital aspects of the business process and make timely adjustments to the strategy. For example, when he opened his first fruit store, although he lost money at the beginning, he knew the key point to turn the situation around in the number of members, and knew how long he lost money to make money, limiting the risk to a manageable range. This sense of risk and from the experience of the previous stall failure, he experienced those setbacks is the intangible capital of his business.

Currently their development is also facing a crossroads. Choosing to open stores in more cities can only be a tactic, not a strategy, because their competition with peers is inevitable. What they should do more is to clarify their business attributes, integrate resources, and form core competencies.

University students in school entrepreneurship story two

In Hubei Shiyan City, People's Road, Xinhua Bookstore office building on the 18th floor of a drawing room, 110 square meters of housing is partitioned into four classrooms, sketching, painting hanging all four walls. This is the sophomore student Wang Huijie's art studio - polka dot studio. Wang Huijie founded the studio only half a year income has reached 100,000 yuan, and in the city's famous.

Entrepreneurship: borrowing 50,000 yuan to take over the studio

Wang Huijie 20 years old. As a child, Wang Huijie very naughty, so that his parents are most impressed, as long as to give him a watercolor brush, he can play all day alone.

"The walls of the house, bed sheets are his 'masterpiece'. "Wang Huijie's father, Wang Yi, said with a smile, "After elementary school, the art teacher found that he was very talented in painting, often took him to participate in national painting competitions, but also won a lot of awards."

In 2014, Wang Huijie was admitted to the automotive styling design program at Hubei Automotive Industry College. "Part-time work in two drawing rooms, as soon as the class rides a motorcycle to the drawing room to teach, more than 8:00 p.m. back to the dormitory, and then began to work on the creation of works." Wang Huijie often heard the stories of teachers and sisters of entrepreneurship, he was determined to start his own business.

Soon after enrolling in his sophomore year, he heard that his part-time . A studio because the owner of the lack of energy to transfer, the transfer fee of 52,000 yuan.

After reconsidering, Wang Huijie told his parents about the idea of starting a business, and wrote a 50,000 yuan loan note in person to show his sincerity. The parents agreed to his request, "the family is not rich, but willing to take out this money, let him break through."

Last December, Wang Huijie officially took over the polka dot studio.

Harvest: entrepreneurial half-year income of 100,000 yuan

Debt of 50,000 yuan, the studio funds for zero, the lack of teachers team, the dilemma of entrepreneurial start did not dispel Wang Huijie's self-confidence, "15 students followed me to the new studio, I have to ensure that the studio's high quality of teaching and create a better environment for them to paint the studio. " Wang Huijie spared no expense to hire a well-known painter on-site to teach students.

In order to ensure the normal operation of the studio funds, he daytime substitute class, the night to the restaurant serving dishes, in the square stalls selling paintings.

Recalling the most difficult days, Wang Huijie said that he was most touched by a young couple, "in the square stalls, every time people ask for more people to buy very few people, set up more than a week, a painting are not sold. Until one day, a young couple passed by, fancy a little girl's portrait, spend more than 200 yuan to buy."

"Now I finally borrowed my parents 50,000 yuan to pay off." Wang Huijie said with relief. At present, his studio has more than 20 students, four teachers, and has earned 100,000 yuan in six months.

In March of this year, the first batch of art art candidates to participate in the Joint Entrance Examination, the round point studio with 100% pass rate won. "The studio's art examination results in the entire Shiyan area is considered to be among the best." Wang Huijie proudly said.

Insight: entrepreneurship actually requires courage

"Choose to start a business, I have no experience, and difficult and risky, but I will never regret choosing this road." Wang Huijie said, entrepreneurship is a long process, and the need for entrepreneurs to have perseverance perseverance, fearless courage, encountered difficulties one step at a time to overcome, in order to achieve success, "I'm very fortunate that along the way I met like-minded people, protects my beginnings, and gave me the courage to overcome everything."

Wang Huijie plans to start a branch studio at the end of this year, which means that the studio's student and teacher team must be expanded, will require a considerable amount of money, "the first year to achieve good results, for the studio's future development laid the foundation , I believe that as long as you keep up the spirit of excellence, the studio will be better and better. "

;