First, attach great importance to the continuous discovery of cultural value
Mazu Temple, also known as Tianfei Palace, is located in Caofeidian Liuzhan Town, Silkworm Shakou Village. 2012 when this village was transferred to the jurisdiction of the Caofeidian, Tianfei Palace is just three old bungalows, and is in disrepair. After receiving, the district publicity and cultural departments are sensitive to recognize, Caofeidian born of the sea, according to the port and the rise of Mazu Temple is the symbol of marine culture, its cultural value can not be ignored.
First, a comprehensive examination and strive to real. History, Yuan Zhiyuan 21 years Yuan Shizu Kubilai edict dredging Luanhe, open the sea, the abundance of rice, bamboo paper, miscellaneous products of Jiangsu and Zhejiang merchants, Fujian and Guangdong grain ship have sailed north. After the organization of experts and scholars, it is inferred that the Silkworm Shakou Mazu Temple was built in 1284, so far has a history of 734 years. In the vicinity of the A-Ma Temple, the ruins of an ancient dock of the Yuan Dynasty were found; in the east of the village, a rare ancient tomb complex of the Yuan Dynasty in northern China was found. Within the nearby waters, three more Yuan and Ming Dynasty shipwrecks were found; most of the porcelain vessels scattered from the wrecks salvaged by local fishermen were also from the Yuan and Ming Dynasties. All of these, composed of a relatively complete chain of evidence.
Secondly, the outreach borrowing strive to wide. In order to clarify the Caofeidian Mazu cultural lineage, we organized relevant personnel to go to Tianjin, Shandong, Dalian Mazu Temple, and to Meizhou Island Mazu Ancestral Temple for outreach, to participate in the cultural activities of Mazu around. In the records of the A-Ma Ancestral Temples, the Jamsa Kou A-Ma Temple is clearly recorded. We have also contacted A-Ma temples in Hong Kong, Macau, Taiwan, Singapore, Malay and other places at home and abroad to carry out New Year's blessings together, and continue to expand our influence and integrate into the circle of friends of A-Ma culture throughout the country and the world.
Thirdly, the combination of culture and tourism strives to live. We take the side to explore the culture, the side to develop tourism, take the road of integration of culture and tourism. Timely in front of the Mazu Temple construction of the Mazu Cultural Square, the reconstruction of the Silkworm Sand ancient theater, and in the west side of the Mazu Temple, the expansion of the Turtle Pond scenic spot. The entire Mazu Temple, a new change a year, the entire scenic area of the temple is majestic, statues of gods, spectacular, initially with the function of receiving tourists. Adhering to the "inheritance of culture, development of tourism, promote economic" concept, multi-channel to promote the accelerated development of Mazu cultural tourism industry.
Second, increase investment, and constantly improve the construction of hardware
In order to solve the problem of financial constraints, we adhere to the "four-wheel drive":
First, to encourage the village level capital investment. The establishment of the Tangshan Tianfei Tourism Services Co., Ltd. is responsible for the planning, design, construction, consulting, investment, management and operation of the Tianfei Palace. At first the company's registered capital of only 100,000 yuan, the nature of the collective company, by the village council and the villagers **** with the capital, of which the village council accounted for 60% of the jamsand mouth, jamsand mouth villagers accounted for 40%. The company adheres to the "cultural foundation, culture and tourism integration, bigger industry, debt management" new concept, dare to take on the responsibility, the courage to start a business. After several years of development, the company's assets have reached more than 50 million yuan.
Secondly, the government injected funds to guide . District Propaganda Department, the District Tourism Bureau, the District Culture, Radio and Television Bureau of the silkworm sand mouth Mazu cultural tourism area of strong support for the annual cultural industry in the form of guiding funds to give support. 2012, silkworm sand mouth Mazu cultural tourism scenic area has been more than 2.6 million yuan of guiding funds for the cultural industry, the district government injected into the construction of a new countryside 20 million yuan of funds for scenic spots around the creation of the environment. District transportation, the old promote the unit, also in different channels, support the construction of scenic spots.
Third, the introduction of social capital. In 2018, the introduction of Tangshan Dongsheng Group and Tangshan Lishuiquan Tourism Development Co. Ltd. plans to invest 150 million yuan in the construction of A-Ma Cultural Tourism Zone Lishui Amusement Project, with the A-Ma culture as the design concept, the construction of unique live-action performances, large-scale light shows, the construction of water restaurants, water sightseeing rides, gourmet food tasting, etc., to create a tourist area of catering, entertainment, vacation, and cultural experience in one; Tangshan Ltd. plans to invest 1.011 billion yuan, the construction of Tangshan "Mazu Cultural Tourism Industrial Park Core Area" project, the main construction content for "a temple": silkworm sand mouth Mazu Temple; "a park ": Mazu Cultural Experience Park, including the world's Mazu cultural experience, Jamsa Ancient Town to create a street a taste, a flavor along the way. Let the Yuan Dynasty ancient wharf come back to life, recreate the year when the Maritime Silk Road in full swing; "a village": Jamsa Kou ancient village, including the characteristics of the lodging, fishermen's music, Jamsa Kou History Museum; "a site": Mazu Culture International Forum permanent site, including the Forum Center, Mazu Culture Complex, white public house and landscape garden.
Fourth, the faithful donations input. Through the temple, the annual organization of believers donations, scenic spots have accumulated investment of more than 13500 million yuan. Among them: 2012 investment of 8.39 million yuan, molded into the Mazu Maiden alabaster statue, the construction of the Mazu Cultural Square; 2013-2014 investment of 4.71 million yuan to repair the Tianfei Palace of the ancient theater, the construction of a free parking lot; 2015, an investment of 54.7 million yuan to expand the Tianfei Palace, built the "Turtle Lake ", Marine Folklore Museum, the turtle sculpture is made of nephrite, 3.7 meters high, 5.7 meters wide, 9 meters long, weighing 501 tons, known as "China's First Turtle"; in 2016, invested 19.85 million yuan, completed the reconstruction and expansion of the ancient theater building, restoration of the Tianfei Palace Ancient Temple Group, and other key projects. Constructed the two-story Tianfei Hall, east and west supporting halls and back halls, completed the bell tower and drum tower, expanded Shentou Pool to 500 mu, constructed the Marine Folk Culture Museum, Shentou Pool Plaza pagoda, 3A level tourist toilets and visitor service centers, shopping centers, and other tourism infrastructure facilities.In 2017, 16.8 million yuan has been invested in the scenic area, paved roads, perfected visitor service centers, and carried out the Shentou Pool Greening water diversion project, scenic area service function and level to achieve a new breakthrough. For these inputs, the official only accounted for a very small part, most of which is to start private investment.
In addition, the use of private capital, will be along the east bank of the river planning and construction of 800 meters north and south, east and west 400 meters construction of the Ming and Qing Dynasties style Jamsa Ancient Town, Ancient Town supporting the construction of sightseeing, food and beverage, shopping, lodging, and other related services, inside and outside of the ancient town, including construction of the river, garden vegetation, rockery, bonsai and other ecological sightseeing infrastructure, the Jamsa Ancient Town will be combined with the Jamsa mouth of the unique culture of the Mazu, culture and industry integration, building an organic integration of culture and industry integration, culture and industry integration. The town will combine the unique Mazu culture of Jieshakou, integrate culture and industry, and build a characteristic cultural tourism and leisure town that organically integrates culture, tourism, ecology and other elements.
After the continuous development in recent years, Mazu cultural tourism area infrastructure tends to improve, the scale of the scenic area is gradually expanding, the number of tourists and income is also increasing. At present, the total area of the scenic area reaches 1,200 acres, with a construction area of 50,000 square meters. 2017*** received 500,000 tourists, the direct economic income of more than 3 million yuan, creating indirect economic benefits of more than 50 million yuan. Mazu Cultural Tourism Zone has become an important core and iconic representative of Mazu culture in northern China.
Third, flexible support, constantly organizing academic seminars
First, the organization of academic seminars, expanding foreign influence. Adhering to the combination of virtual and real, multi-dimensional, organized annually a special academic seminar activities. 2016, and to the "service of the Belt and Road, culture creates value" as the theme, has held three consecutive northern China Mazu culture seminar, invited the national well-known Mazu research experts, folklore research experts, marine research experts, Tourism research experts to Caofeidian, *** with the discussion of the direction of Mazu development and scenic area construction, and organized a large-scale publicity, so that the ancient Mazu culture glows with new vitality.
The second is the flexible introduction of experts, the establishment of research institutions. In accordance with the idea of "not for me all, but for my use", hired the Chinese Folklore Society Vice President and Secretary General Ye Tao, Wenzhou University Professor Huang Tao, Central University for Nationalities Professor Xing Li, the Chinese Academy of Social Sciences Research Institute Jin Ze, the Chinese Academy of Social Sciences Research Institute Zhang Jijiao, Chinese Academy of Social Sciences Research Institute, Chinese Academy of Social Sciences researcher color tone, the Chinese Mazu Cultural Exchange Association, the special guest researcher Shang Jie, Xiamen University of Technology Researcher Shang Jie, Xiamen University of Science and Technology Professor Liu Zhifeng, etc. came to Caofeidian to guide the construction of Mazu cultural scenic area, under the guidance and help of Hebei Provincial Folklore Culture Association, the establishment of Hebei Folklore Association of the northern Mazu culture research professional committee. We also appealed to the Tangshan Municipal Party Committee and Municipal Government to support the first Silk Road Mazu Culture (Caofeidian) International Academic Exchange Conference to be held later this year in cooperation with the Chinese Mazu Cultural Exchange Association. By then, more than 800 Mazu culture experts from all over the world will gather in Tangshan. Caofeidian Mazu culture will attract the attention of the world.
Third, the annual preparation of books, focusing on cultural accumulation. Strengthen the contact with the Chinese Folk Culture Society, Hebei Provincial Folk Culture Association, Tangshan City Folklore Society, to Caofeidian Mazu culture as the main line, collecting and organizing historical and cultural information, published more than 10 books, albums, photo albums. So far, Jamsakou, a fishing village of 800 households, has published six books in succession. We held a timely Jieshakou culture series debut ceremony, the series includes "the village on the back of the turtle", "Mazu blessed village" and "talk about the sea talk about the immortal township" three, *** total of 640,000 words, 205 articles, each of which is associated with the local marine culture of historical events, relics and myths and legends. This year, there is "Caofeidian and Tianfei Palace" in print, there is a long folk novel "Jieshakou Legend" "Northern Mazu - Jieshakou investigation" is being published in the review.
Fourth, the characteristic activities, constantly enrich the cultural connotation
First, grasp the system planning. In 2014, during the temple fair, organized to "experience marine folklore, inheritance of Mazu culture, service local economy" as the theme of "China? Caofeidian first 'Mazu light' culture and art week" activities, carried out painting and calligraphy brush painting, the faithful sacrifice and many other activities; 2015 temple fair, held a colorful, diverse forms of worship, culture and entertainment, tourism promotion and other series of activities, including. The inauguration celebration of the "Turtle Pool" attracted many tourists; in 2016, with the theme of "Mazu blessing, swimming to the immortal township", the temple fair held the inauguration ceremony of Tianfei Palace, the inauguration of Jieshakou Culture Series and book-giving ceremony and other thematic activities; in 2016, the Golden Autumn Festival was also held during the National Day. During the National Day, we also held the Golden Autumn Temple Fair and the first Caofeidian Seafood Food Festival, highlighting the local characteristics and arranging a wealth of special activities; in 2017, we held the Jamsaguchi Traditional Mazu Temple Fair with the theme of "A-Mazu blessing, great love without boundaries"; in 2018, we held the Temple Fair before the many demonstrations and planning, and launched a series of wonderful cultural projects to make people use of the Mazu Temple Fair. Wonderful cultural programs, so that people with a refreshing.
Second, the introduction of Beijing-Tianjin-Hebei cultural elements. Beijing-Tianjin-Hebei geographic proximity, cultural lineage, three places with deep resource endowment, distinctive local characteristics, commonality and differences coexist, in the cultural industry has a wide range of cooperation space. We make use of the unique Mazu culture, and through the Publicity Department, Culture Bureau, Literature Federation, Folk Literature and Artists Association and Folklore Society of Beijing, Tianjin and Caofeidian, we regularly organize Beijing-Tianjin-Hebei intangible cultural excellence programs to Caofeidian for exhibition, and organize Beijing-Tianjin-Hebei cultural and folk exchanges in Caofeidian. Jiang Kun, Liu Lanfang and other artistic masters have come into Caofeidian, Tianjin calligraphy and painting masters have come to Caofeidian for penning.
The third is to cultivate its own brand characteristics. In the Mazu parade, festival ceremony, coastal food, maritime experience, fishermen's horn and a number of special projects based on this year's temple fair, we are "Caofei thousands of ancient love, Mazu edge of the world" as the theme, *** divided into the Mazu parade, the theme of song and dance, festival ceremony, folklore performances, fountains, light show, shrimp festival, calligraphy and painting performances, etc. 12 activities, both into a series of "cultural feast", but also Beijing-Tianjin-Hebei different "flavor dishes", can attract more Beijing-Tianjin-Hebei tourists converge.
Fifth, publicity momentum, and constantly enhance the external influence
First, strengthen the temple publicity. Make full use of the influence of Mazu culture, combined with the unique fishery resources, increase publicity and promotion efforts, all-round, multi-channel, multi-form publicity and promotion, vigorously expand the market, focusing on coverage of the Beijing-Tianjin region, and strive to make Mazu cultural tourism brand. Every year before the temple fair we organize a large-scale press conference, inviting more than 50 domestic and foreign important news media, network media, influential media, focusing on the promotion of the activities of the temple fair, answering reporters' questions. Second, the organization of network hype. Make full use of modern network media, take the opportunity of the traditional temple fair, published, released the temple fair publicity articles; through a variety of network platforms, the release of the temple fair activities preview; in the process of the temple fair office, the organization of the country's 100 websites coordinated linkage, focusing on reporting the Caofeidian A-Ma temple fair, and Tencent, timely transformation into mobile WeChat, the formation of the screen effect, and continue to improve the visibility of the Caofeidian A-Ma cultural and tourism attractions, reputation. Third, adhere to the continuous force. Every year during the Mazu Temple, will organize more than 600 volunteers for Mazu Goddess Kai Hai Festival parade, parade squares long line like a dragon, respectively, in the Tianfei Palace, West River Fishing Harbor Pier, the urban area of the venture square and other places to circulate, from the Silkworm Shaguchi Mazu Temple to the urban areas and wetlands and other related parks, greatly improve the publicity; in a timely manner through the Xinhua, People's Daily Online, Phoenix, China News Network, Bohai Rim News Network and other Famous network media and Tangshan, Caofeidian a series of public platform, all-round, three-dimensional, uninterrupted publicity work related to Mazu cultural tourism attractions.
Six, do a good job of planning, and constantly upgrade the scenic area
First, the introduction of high-end organizations, a high starting point to do a good job of development planning. Invite domestic first-class planning and tourism company - Beijing green dimension travel science and technology development limited company on the Mazu cultural tourism area for professional planning, and through professional organizations for Tangshan "Mazu cultural tourism industry park core area" project research report, to Mazu Ltd. for the professional planning of the Mazu Cultural Tourism Zone, and through professional institutions in Tangshan "Mazu Cultural Tourism Industrial Park Core Area" project research report, to Mazu cultural tourism industry as the core, integrated a variety of tourism factors, plans to create a world-class Mazu cultural tourism attractions.
The second is to actively attract investment, the construction of Mazu cultural tourism area. Organize investment team, to Beijing and Tianjin to do Mazu cultural tourism area special investment promotion. At the same time, the use of Shenzhen Cultural Industry Expo, Beijing Cultural Industry Expo to promote, to attract more businessmen to Caofeidian inspection, investment and home ownership. Third, declare 3A scenic spots, and gradually extend the industrial chain. Through the tourism sector, actively organize the declaration, successfully approved by the national 3A level tourist attractions. Plan to extend the industrial chain, planning to implement the Yuan Bing camp mystery tour. In the scenic area using sound and light reappearance of the Sea Silk Road scene, reproduce the Yuan Dynasty fishing village prosperity, improve the efficiency of tourism development, and actively build the northern Mazu cultural base, Beijing, Tianjin and Hebei leisure and entertainment vacation destination, and strive to create a 4A-level tourist attractions. Combined with the construction of beautiful countryside, increase the speed of construction of new fishing villages, in the construction of new homes at the same time, the construction of traditional fishing farms, further development of fishermen catering, fishermen hotels and other traditional service industries, so that it is better integrated into the construction of Caofeidian New City, the formation of traditional fishing villages and the modern city of the development of the pattern of the remote echo.