Innovative business plan for beauty products (5 selected articles)
In the real society, business plan is used more and more frequently. Business plan is an all-round business plan, which mainly helps investors to judge the project, so that enterprises can obtain financing. What kind of business plan is effective? The following is my collection of innovative and entrepreneurial plans for beauty (selected 5 articles), hoping to help everyone.
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Innovation and Entrepreneurship Plan for Beauty Cosmetics, the Hengmeiyuan. XX store (Shiyan) was grandly opened at the time when winter was fading and spring returns was a festive day. In order to let more female friends who love beauty share the charm of advanced cosmetics, feel the softness and charm given to women by high-quality cosmetics, and at the same time understand and master the world trend information, grasp the fashion pulse, and strive to be an intellectual new woman of the times.
Hengmeiyuan. XX cosmetics, which combines the high quality of Hengmeiyuan rhyme with the advantages of domestic market price competition, provides intimate services for female friends: consultation, answering, trial, feeling, professional nursing, steam and other human services.
1. The media launch plan for the opening of Gongming Store is as follows:
Remarks on the form and time of media launch
Long-term
Distribution of leaflets around the store for two months
One month before the banner store
2. Trial operation arrangement:
1. Start time: month and day
2. Trial operation purpose:
3. Trial mode: ○ Use interpersonal relationships to distribute trial publicity leaflets. Validity of trial operation: month, day, month, day
○ Provide corresponding care (seasonal and suitable skin type) according to the Nursing Manual of Hengmeiyuan. XX, and charge the corresponding trial operation fee.
○ Main clients: friends and relatives.
Third, the ribbon-cutting activities on the opening day:
Event theme: lion dance to celebrate the opening
Venue: the square outside the store, near the door of the store.
Opening time: April (tentative)
Preparation:
1. Determine the list of local guests and media personnel, and deliver the invitation letter one week in advance.
2. Prepare the lottery box, lottery gifts, fireworks, colored balls, trays, scissors, corsage, sign-in book, pen, stereo and microphone.
3. Set up the podium, sign-in desk, red carpet (entrance to the store) and order flower baskets.
4. hang the red banner of Shiyan store's opening ceremony at the door of the store.
5. Contact and confirm the opening ceremony-two.
6. Book a lunch banquet with the nearest restaurant. Innovative business plan for beauty cosmetics 2
Features and advantages of beauty salons
1. Beauty salons are family-style, small and medium-sized beauty salons, large beauty salons, beauty clubs, beauty spas, Chinese medicine beauty salons and micro-plastic surgery.
2. Features of beauty salons: Family-style beauty salons and small and medium-sized beauty salons win with convenient, warm and childish services. The service features of large beauty salons and beauty clubs are superior to the complete items and luxurious enjoyment. Traditional Chinese medicine beauty salons and micro-plastic beauty salons are professional in nature, with more professional projects and special projects.
3. Advantages of beauty salons: Family-style, small and medium-sized beauty salons tend to be life-oriented and easily enter the lives of customers, with little investment and little risk. Large beauty salons and beauty clubs have high quality customers, large profits and large appreciation space. Traditional Chinese medicine beauty salons and micro-plastic surgery have become the hottest projects at present, and they are gradually recognized and accepted by the society, and the profit margin is also very large.
Basic information of the beauty industry
1. The number of employees in beauty salons in China is constantly rising
2. It has become the industry with the largest number of employees in the tertiary industry
3. There are 41 beauty salons in every household town
4. The total annual income of the beauty industry is 261.184 billion, accounting for 2.8% of the national GDP and 6.7% of the tertiary industry. They are all in a leap-forward growth
5. The average number of employees in each beauty salon is 5.1, and the average salary of employees in the beauty industry is slightly higher than that of other industries
6. The urban population spends 51.2 yuan on beauty every month
The development trend of beauty industry
Since the new century, the development of beauty industry is in a period of rapid market development, and the growth rate of new beauty shops in recent years is 71%. There is such a big profit in beauty salon franchisees, so before opening a beauty salon franchise, you need to investigate the prospect of the beauty industry in the local market, and the development trend of the local beauty salon will determine the positioning of your beauty salon franchise. We should also examine the employment of local beauty salons, the extension of the industry and the spatiality of supply and demand, all of which are the objects to be well investigated.
business philosophy and goal of beauty salon franchise store
concept: designed for women, providing the healthiest and most beautiful service for women, and the warmest, romantic and intimate leisure place.
goal: to provide the most perfect service for modern urban women and fulfill people's pursuit of beauty. Beauty salons provide consumers with a "trinity" of the best service environment in body, mind and spirit through multi-faceted and three-dimensional services, reaching the top professional standards and super-first-class services of five-star beauty salons. Innovation and Entrepreneurship Plan for Beauty Cosmetics 3
1. Industry Overview 1. Industry Status
It has become the fourth largest consumption hotspot after housing, automobiles and tourism; The average growth rate of the industry is above 31%; Mainly self-employed, industry distribution, regional distribution, but local competition is fierce; The quality of industry practitioners is generally not high, and they are entering the era of knowledge capital economy; Beauty industry and plastic surgery have also begun to connect with international standards
2. Disadvantages
① Beauty cosmetics itself is an industry integrating production, sales and service. Moreover, in the song industry, service is dominant, and there are many problems in single beauty salons. Because there are no advantages in brand, management and publicity, the quality of employees is uneven, which is easy to infringe on consumers' rights;
② Compared with the chain stores in Europe and America, which account for 48%, the coverage rate of chain stores in China is only 2%;
③ There is a big gap between the actual effect of joining many beauty bodies and the publicity effect. Some people may give up beauty and lose weight after trying a beauty body style that is ineffective.
④ Market Distribution of Beauty Industry At present, there are about 1.72 million various beauty institutions in China. Mainly concentrated in megacities, provincial capitals, prefecture-level cities and county-level cities
II. Industry characteristics
Internationalization, collectivization, marketization, maturity and industrialization
III. Industry development trends:
(1) The history of modern beauty and body building
1. The first chemical era
means: peeling and skin changing. Rebound
2. The second generation: natural plant era
Means: fruit and vegetable mask
Effect: fruit and vegetable beauty (large molecules, difficult to be absorbed by the skin, the effect is not obvious because the skin absorbs fat-soluble components)
3. The third generation: Chinese medicine, Chinese herbal medicine era
Means: mainly Chinese medicine mask
Effect: But lack of maintenance
4. Fourth generation: high-tech era
Means: biological factors, growth factors, active enzymes
Effect: focus on maintenance, mainly repair
5. Fifth generation: fragrance heat energy era
mainly aromatic plant essential oils, diversified projects, such as stone therapy, breast therapy, vinegar therapy, hydrotherapy. Because of the unified management and operation of body chain stores, the cost of opening new stores will be reduced, which is conducive to expanding the market. Body chain operation is conducive to body advertising, because the promotion of the brand is equivalent to the promotion of all chain stores, with low advertising cost and great results. Chain operation is conducive to establishing a famous brand of beauty, and people have a high degree of trust in the model of chain operation, which can improve the customer loyalty of beauty and beauty.
IV. Industry Prospects
High output value: Experts predict that in the next five years, as the most competitive industry in service industry in Germany, which factory space will be as high as 511 billion yuan per year, and the number of consumers will increase
V. Project description, products and services
According to the feelings and experience accumulated in our daily life, although the average cosmetics store is still in scale, However, most shop assistants only recommend customers to use their high-end products, and they don't specifically use cosmetics or skin care products to solve problems such as face and skin care for customer specificity, that is, everyone's skin type and outstanding problems. Moreover, the quality of shop assistants is generally not high, and there is no deep knowledge and understanding in beauty; Modern cosmetics are all chemical products, which contain certain heavy metals. Compared with pure natural or traditional Chinese medicine, they contain certain heavy metal components and have certain side effects on human body.
VI. Analysis of target customers: 21-25 years old
With the development of the market and the expansion of the customer base, the personal quality indicators such as gender and age of the consumers of beauty and body building will become more and more diversified, and people of all genders, ages, occupations, incomes and education levels may have different attitudes towards beauty and body building and have different goals and needs. For women aged 21-25, our position is to maintain their skin to some extent. We will use methods without chemical components such as scented tea, diet therapy and Chinese medicine mask to better recuperate the body, so that women's skin can maintain a good foundation, and we will be equipped with professional beauticians to put forward more natural and non-irritating Chinese medicine recuperation or skin care products for different problems of customers.
VII. Business Model and Future Planning
Franchising is the core of beauty industry marketing, so as to achieve the purpose of integrating industry and market resources. However, most chain-type beauty cosmetics enterprises are actually not locked or locked, and the chain is just a cover. Few of them are truly successful and excellent. Therefore, designing the traditional franchise chain with a new attitude or way and endowing it with new connotation is a problem that the majority of beauty cosmetics franchise enterprises need to carefully examine and study. To achieve the effect of "winning by surprise", the pattern design should follow the "five high principles": high starting point, high quality, high specification, high enjoyment and high return.
VIII. Competitive advantages:
Traditional Chinese medicine cosmetology and professional beauticians
(1) Traditional Chinese medicine cosmetology has its own characteristics in health care, cosmetology and treatment of debilitating skin diseases; The beauty of traditional Chinese medicine pays attention to the whole, and closely connects the face with viscera, meridians and qi and blood. The methods of oral administration and external application of traditional Chinese medicine, acupuncture, massage, qigong and diet therapy all reflect the view of seeking beauty in dispatching, which makes the essence smooth, simple, safe and reliable, and has a wide and lasting effect.
⑵ TCM cosmetology has a long history, and the essence of the rich practice period will provide effective natural medicines and natural methods for modern TCM cosmetology and world cosmetology
⑵TCM cosmetology is attached to TCM and develops with the development of TCM, so it has a solid theoretical foundation. Huangdi Neijing is the source of TCM theory, which also laid a theoretical foundation for the formation and development of TCM cosmetology. The development of basic and clinical disciplines of modern Chinese medicine has laid a foundation for the development of cosmetology of Chinese medicine. The aesthetic thoughts provided by China's extensive and profound culture also provide the foundation of aesthetic theory for TCM cosmetology.
(4) TCM cosmetology uses the idea of syndrome differentiation and treatment to treat diseases that damage beauty. Even external health care products that emphasize decoration, such as facial fat and oral fat, also reflect the characteristics of syndrome differentiation and treatment. For example, the face is dark and rough, and Chinese medicine believes that one of the reasons is common cold's invasion. Therefore, some cosmetics that moisten and whiten the face are equipped with wind-dispelling drugs such as Fangfeng and Angelica dahurica, which embodies the dialectical characteristics of the cause. Treatment based on syndrome differentiation makes the beauty of traditional Chinese medicine more targeted and effective.
IX. Market Analysis
As a first-tier city with developed economy in China, Shanghai's beauty and body-building industry is more mature than other cities, with a large number of consumer groups; During the winter vacation, several classmates and I made a statistical analysis of the data on the number of beauty clubs in Shanghai. The analysis data are as follows:
Market segmentation: According to the above data analysis, we can see that our business model is scarce in the market, with a large number of blank markets and large profit space. Innovative business plan for beauty cosmetics 4
1. Company name:
xx Catering Co., Ltd.
2. Entrepreneurship background:
1. Excellent natural environment
The ecological environment in our city has basically maintained a good natural level, even maintained the natural color of the ecological environment, and the water, soil and atmosphere are relatively clean, which is suitable for the development and utilization of green agriculture. Therefore, the cultivation of green agricultural products such as whole grains, vegetables and fruits has certain advantages in purchasing resources.
2, profound cultural background
Suzhou food culture has become an important part of food culture, and many traditional foods have a certain popularity at home and abroad, which can become a wonderful flower of Chinese food, with the characteristics of variety, rich nutrition and long flavor. However, due to insufficient development in recent years, many traditional foods have gradually disappeared, and the prospect is worrying.
3. Excellent policy environment
After China's accession to the WTO, China's agriculture and catering industry will be in line with the world and enjoy the non-discriminatory trade treatment of existing WTO members, which can promote the adjustment of domestic industrial structure and be conducive to the export of China's labor-intensive products, including characteristic agricultural products and characteristic catering brands with comparative advantages.
the central government's proposal of putting people first and implementing the development strategy of "five overall plans" is conducive to the promotion of western development and the adjustment of agricultural structure, and thus provides a rare opportunity for green agriculture and environmental protection agriculture. The catering industry is bound to be affected by this wave of reform.
iii. products and services:
the name of our company is "XX", which is mainly engaged in vegetarian health care and beauty catering. It is planned to be established in Jinan City, Shandong Province, with a capital of about 251,111 yuan.
our company combines the principles of traditional medicine in China with modern catering to provide customers with green and healthy vegetarian food, and provide relevant information and plans on vegetarian diet and fruit and vegetable beauty.
"XX" will be a diversified theme restaurant with multiple projects, providing customers with different services:
1. Providing customers with green and healthy catering;
2. Provide beauty services for fruits and vegetables to customers;
3. Provide vegetarian health care and beauty consultation to customers;