One, the National Day more than 60% of consumers have arrangements for holidays
After months of busy finally ushered in the golden October, in this golden holiday consumers choose to visit friends and relatives, travel activities compared with last year's increase. 100 degrees enjoyment of the network survey data show that this year, 60% of the consumers have to go out to travel, visit friends and relatives plan to take the holiday to relax, contact with friends.
100 Degrees of Enjoyment has been a great success.
100 degrees of enjoyment network life consumption consultant analysis, the arrival of the double holiday, so that the long pent-up demand for travel to be released, tourism consumption demand will usher in a period of concentrated release, and the formation of the history of the largest holiday tourism consumption climax. At the same time, the survey data show that 20.5% of consumers will still choose to rest at home, most of the consumers are aware of and have experienced the golden week period to go out to dinner, travel piling up the situation, so part of the consumers chose to rest at home in the way of vacation. In addition, due to the intervention of the Mid-Autumn Festival, 24.2% of consumers will choose to go home to visit their relatives, adding a lot of family reunion for the 60th National Day to the atmosphere of homesickness.
For most consumers, traveling is still the first choice for vacation. Among the consumers who have plans to travel, nearly 40% of them will choose to go out from October 3 to 5 to avoid the peak period on the 1st and 2nd. At the same time this year's 11 long vacation plan to travel consumers obviously more than a clear destination - 08 Olympic Games venues tour. Survey results show that more than 40% of the consumers eleven travel plan is Beijing's Olympic venues tour, the specific proportion reached 40.3%. The number of consumers who plan to see the Olympic venues in Beijing is large and enthusiastic, and the Beijing Olympic venues will usher in the peak period of visit again. Meanwhile, due to the regularization of cross-strait direct flights and the diversification of Taiwan tour products, young people are enthusiastic about visiting Taiwan, and the Taiwan tourism market will gradually move towards in-depth and zonal tours. Based on the influence of the above factors, the number of tourists from Hong Kong, Macao and Taiwan surged, and went hand in hand with the regular tourist attractions.
Two, for the outbound travel of consumers more than 60% of the Golden Week budget does not exceed 1,000 yuan
While planning to travel more consumers than last year, but the continued rise in prices also make consumers for the eleventh spending had to rational planning. 100 degrees enjoyment network survey shows that 10.7% of consumers in addition to the basic life outside the fight not to spend extra money, and 20.6% of consumers to control spending. 20.6% of consumers will spend less than 500 yuan, and 38.6% of consumers plan to spend 500-1000 yuan. It can be seen that the cost of traveling, visiting relatives, parties and other expenses is the main component of consumer holiday spending, consumers in the excitement and excitement to meet the 11th anniversary of the long vacation at the same time, but also in the budget for rational control.
Third, consumers will make big purchases during the National Day Golden Week to enjoy the various benefits brought by the holiday.
The National Day Golden Week is the busiest time for merchants, with a variety of promotional activities. National Day Golden Week of unlimited business opportunities, so that merchants began to prepare early to meet the National Day sales peak. On the one hand, the "11" period has driven consumer demand, on the other hand, many consumers will also use this holiday, to choose their favorite products. Therefore, for businesses, the Golden Week is undoubtedly the perfect time to enhance their brands, promote their products and increase sales. So what are the shopping tendencies of consumers? What are the characteristics? 100 degrees of enjoyment network survey data show that consumers will be in the eleventh period of the big purchase, to enjoy the holiday season brings a variety of concessions, which apparel products are still consumers' first choice.
Four, for shopping brand attention, more than 50% of consumers focus on brand consumption.
The Golden Week promotions are full of temptation, attracting consumers, and consumers are also full of expectations for the National Day shopping. During the National Day promotional activities of major merchants have been launched, according to 100 degrees enjoyment network survey data show that nearly 60% of consumers tend to brand purchase, both after-sales service and quality can be guaranteed. At the same time, the quality of goods also ranked second, indicating that consumers in the purchase of goods, the quality is very important reference index. 100 degrees of enjoyment network life consumption consultant analysis, with the improvement of living standards, consumer purchasing concepts have also changed, flashy, poor quality of the goods has been gradually identified by the consumer and eliminated. At the same time, 100 degrees of life consumption consultant suggests consumers, although the major products in the eleventh period will do a variety of promotional means, but we must remain vigilant, pay attention to the quality and after-sales service, do not blindly pursue the promotional means to bring people to the misunderstanding, but also wish consumers in the golden holiday have a pleasant shopping experience and enjoy the shopping fun.
Fifth, coupons have become the new darling of consumers
Businesses in order to attract the majority of consumers, spawned a lot of promotional tools, according to the data show that the coupon promotional tools to occupy the top of the list of 31.3%, coupons to let consumers taste the sweetness of the convenience, economic and effective, etc. has become the new darling of consumers in recent years, and also cultivate the young consumers without coupons, no coupons, no coupons, no cool! It has also cultivated young consumers' habit of consuming without coupons and without coupons. At the same time, for merchants, the issuance of coupons has also become a must-do promotional tools, has been gradually involved in the use of traditional food and beverage, apparel and other industries to the development of IT, tourism and other industries. In many promotional activities, coupons have become one of the most popular promotional tools for consumers with their obvious advantages.
[FS:PAGE] 100 degrees of enjoyment network life consumer consultant analysis, the use of electronic coupons in the pre-holiday performance of unusually active, indicating that consumers in the consumption of more and more rational, the price of attention to the rise, showing the phenomenon of careful budgeting over the big festival. When choosing dining and leisure entertainment, they are more rational and cautious, and spend economically in a variety of ways.
Sixth, the consumption of geographical business circle
With the continuous improvement of Beijing's urban planning, the situation of shopping centers as the new city landmarks is gradually taking shape. Consumers are more willing to focus on some well-equipped shopping centers with many merchants and good services. The major shopping districts are also respectively in the online search and other information, easy to come to Beijing and the local people in the online choice want to go to the place, to understand these places are what catering and entertainment and other life services, in the website of the keyword rankings search also let the businessmen taste some sweetness. 100 degrees of enjoyment of the network of life consumer consultant analysis of a part of the merchants have begun to realize that such a new type of consumer habits behind the hidden business opportunities, and have to choose the hotspot! The survey data shows that the Joy City, World Trade Center, New Dong'an and other business districts have become consumers' favorite places to spend their money.
Seven, the Mid-Autumn Festival and National Day are connected, moon cakes become the necessary gifts during the Golden Week. Mooncake favorite egg yolk, sugar-free goods are favored.
"People are happy and happy, the moon to the Mid-Autumn Festival is extraordinarily bright." This year's Mid-Autumn Festival coincides with the National Day, in this family reunion, the country celebrates the day, visit friends and relatives, gifts to each other has become an indispensable program to contact feelings. Due to the intervention of the Mid-Autumn Festival, moon cakes have become an indispensable gift of choice during the National Day. Nowadays, mooncakes have more and more flavors, 100 degrees of enjoyment network survey shows that the proportion of consumers who love to eat egg yolk-filled mooncakes is the highest at 35.4%, while the traditional category of date paste, bean paste-filled mooncakes of course, also loved by consumers, the proportion of 19.6%, ranked in the second place. In addition to considering taste, consumers nowadays are increasingly looking at health. Survey data show that sugar-free and other alternative sugar mooncakes are quietly emerging, 9.0% of consumers will eat some sugar-free mooncakes during the Mid-Autumn Festival. 100 degrees of enjoyment network life consumption consultant analysis, with the improvement of the economic level, people are eating more attention to the quality of food, and not only stay in the stage of eating, especially consumers in the busy work, life stressful period, it is more likely to be due to a lack of exercise leading to physical decline in the eat! On the more should be considered from the health aspect, to avoid high blood pressure, high blood fat and other diseases.
Eight, SMS is the first choice of consumers to send Mid-Autumn Festival blessing
Besides sending moon cakes, what is the way for consumers to send greetings to their family members and friends? 100 degrees of enjoyment network survey results show that 50% of the consumers chose to send greetings to everyone by SMS. Now the holiday SMS content is getting richer and richer, whether it is their own heart to write or forward to receive the more favorite SMS, both convenient and intimate. The second is to choose to call the way, call more solemn, communication is more direct, full of sincerity. 100 degrees of enjoyment network life consumer adviser reminded consumers, no matter which kind of blessing, must choose the appropriate way, borrowing the Chinese traditional festival, to pass on to the loved ones, friends of the thoughts of the feelings of the best time of the year.
The Mid-Autumn Festival is a traditional Chinese festival and the best time to express your feelings of longing. Spending during the Mid-Autumn Festival is inevitable, and the results of the 100 Degrees of Hedonism survey show that 32.5% of consumers have a budget of 200-500 yuan, and 17.4% have a budget of up to 500-1000 yuan. It seems that the beneficiaries of the Mid-Autumn Festival will be the catering industry and mooncake manufacturers and suppliers.
9. Sichuan and Hunan cuisines are favored by consumers during the Golden Week.
People often say, food in China, eat in Guangdong, taste in Sichuan. "Eating" is always one of the important elements of Chinese people's important holidays. In the mid-to-late 1990s, the popular catering represented by Sichuan cuisine took off, and Sichuan cuisine was also extremely popular in Beijing, where the food was gathered, and it became the first Chinese food among the eight major cuisines to go out of the country. According to the results of a survey conducted by 100 Degrees of Happiness, Sichuan cuisine tops the list of the most popular cuisines in the minds of consumers because of its reasonable price and approachable taste.
Like Kung Pao Chicken, Shredded Pork with Fish Flavor, Pork in Hot Pot, Mapo Tofu, etc. are all familiar names, but also presents the dietary characteristics of the young people who are not happy without spices, and who are not refreshed without spices, and with the birth of the improved Sichuan Cuisine, today's Sichuan Cuisine has even more solidly established itself as the leader of the major cuisines in the minds of the people of Beijing and the major cuisines.
According to statistics from the China Cuisine Association, there are now more than 20,000 Sichuan restaurants in Beijing, occupying almost half of the city's catering industry. Whether or not it's "numb" and "spicy" enough is one of the most important indicators of whether or not the Sichuan cuisine is doing well, and many of the well-known Sichuan restaurants have become the most frequented restaurants. After 100 degrees of enjoyment network survey results show that the bottom of the sea fish hot pot, spicy temptation, South Beauty River is not divided into high and low, to become the leader of Sichuan cuisine, Tan fish head, Meizhou Dongpo restaurant, Huangcheng Ma Ma is also closely followed.
100 degrees of enjoyment network life consumer adviser reminded the majority of consumers, Sichuan cuisine is certainly delicious, rice and appetizing, but the Sichuan cuisine taste heavy, oil, spicy, often eat will hurt the stomach and spleen, easy to fire, now people are pursuing a safe, green, healthy way of eating, appropriate to reduce the degree of spicy, less oil, to the new and improved Sichuan cuisine as the main food, will greatly improve the health index of the people at the same time, at the same time. For consumers who are keen on spicy flavors, it is more appropriate to eat Sichuan cuisine once a week.
During the Golden Week, gatherings with friends and family, banquets for guests, wedding celebrations and other get-togethers are one of the most important elements of the holiday season, as well as a concentration of expenses. 100 Degrees of Hedonism survey results show that, due to economic adjustments, consumers will consciously control the cost of meals, and the cost of a single meal is controlled at 200-500 yuan for the majority of consumers.
Ten, the Golden Week disco is the main battlefield for consumers to relax.
Golden holiday, friends party, family outing are consumers choose to relax the body and mind of the entertainment. According to 100 degrees of enjoyment network survey data show that the disco with its strong dynamic music and can be free to dance pleasure, to win more young people's favorite, with its 28.4% of the choice of the proportion of the top of the list of entertainment venues, followed closely by the bar and opera house. During the National Day, due to the long vacation, young people are more inclined to party all night long to release the pressure, but 100 enjoyment network life [FS:PAGE] life consumer consultant reminds young consumers, good living habits is an important guarantee of health, appropriate relaxation helps to restore physical energy, but excessive partying can easily lead to sleep deprivation, decline in the system, lack of resistance and other sub-health states, in order to ensure health and normal work after the festival, please pay attention to rest.
Entertainment spending is expensive, but due to the economic crisis, unemployment and other social impacts, consumers are more rational about entertainment spending, favoring value-for-money spending projects. 100 degrees of enjoyment network survey data show that the National Day eight-day holiday, 60% of consumers in the entertainment cost of the expenditure, the acceptable range of less than 1,000 yuan.
The clamor of summer promotions has only just stopped, and the "11" National Day Golden Week consumer boom is ready to go. The "holiday economy" has become a period of concentrated transactions between merchants and consumers, and its consumption was a "blowout" phenomenon. 2009 China's National Day consumption has formed a more mature consumption habits, people in the outbound travel, visiting friends and relatives, gatherings and meals, and other traditional projects. In 2009, China's National Day consumption has formed a mature consumption habit, with people gradually turning their attention to clothing, beauty care, electronic products and bulk commodity purchases. At the same time, the hot tourism market has driven the desire to buy daily consumer goods.
The National Day also shows the phenomenon of double-season consumption overlap. As a traditional festival that Chinese people attach great importance to, the pre-Mid-Autumn Festival will trigger a boom in daily consumption, and supermarkets, shopping malls, and food and beverage companies will benefit as a result. Subsequently, during the National Day holiday, driven by the tourism and entertainment markets, the consumer goods market will continue to form a situation of two prosperous purchases and sales. 100 degrees of enjoyment network life consumer consultants to remind consumers, the National Day holiday, whether it's shopping, tourism or recreation, are inseparable from the consumer's prudent choices and rational planning, in the choice of the various services, beware of counterfeit and shoddy products, disputes need to be resolved in a lawful manner. At the same time, in the celebration of the holiday, but also to reasonably arrange the entertainment time, maintain adequate sleep, pay attention to diet and hygiene, relaxed and happy to enjoy the holiday in the good time.