KFC is also an old brand storefront. As long as China people are almost unaware of its advertisements, there are not many advertising words that we can be familiar with except KFC in the food field. However, like KFC, consumers are willing to take out their wallets by sucking their fingers, which is also a leader in marketing.

since the concept of fast food entered China in 1991s, its development can be described as rapid, mainly due to the income growth of Chinese people. As long as the consumption level is in place, the consumption capacity will naturally come up. Furthermore, with the social development, the pace of life is also accelerating, and KFC is the beneficiary of the fast pace.

When the beneficiary of an industry is accompanied by a brainwashing advertisement, it is time for it to take off. I remember that the product of Finger-sucking Chicken was brainwashed every day, so I gradually established a person with infinite association with fried chicken made by KFC. Therefore, under the accumulation of positive word-of-mouth in the market, there is a good advertising copy, which will play a powerful role in the development of a company.

after talking about the importance of brainwashing a good advertisement, we will talk about why we should suspend KFC's finger-sucking advertisement. According to American media reports, the US Department of Health suggested that everyone should stop touching their faces with their hands in this epidemic situation, and KFC's finger-sucking advertisement just violated this regulation. Before people's brains can react. So KFC responded in time, saying that the advertisement did not meet the health requirements of the current situation, so KFC all over the world also said that this well-known advertisement was suspended.

In this special environment, fast food has been hit hard. Face-to-face contact with consumers has affected all aspects under this epidemic. Therefore, this wave of KFC is moving closer to the interests of consumers from the perspective of company management. Instead, it will win vitality at this difficult time.