The popularity of "stall economy" has spread rapidly, and it has become a national carnival, and all walks of life are actively involved in it. No, the retail brands that are generally considered by the industry to be directly affected have also taken the initiative to end!

Alibaba: Providing 71 billion interest-free credit purchases

On May 29th, Alibaba announced a stall economic support plan, which will launch a "stall wholesale area" on 1688 website, and provide more than 71 billion yuan interest-free credit purchases, providing all-round purchase and business support for over 31 million stall owners through four dimensions: good source goods, data intelligence, financial support and customer protection.

In addition, Alibaba Retail has launched a small store economic support plan, which provides each small store with zero-interest financial support of up to one million yuan, and introduced measures such as interest-free credit purchase and compensation for slow sales. In addition, as long as there are stalls with fixed stalls, it can also become a mobile store, which not only has the opportunity to join the store's economic support plan, but also can access Alibaba's economy through one-click retail, * * * enjoy the Taobao data, open a takeaway if you are hungry, and enter the map of Gaode for positioning.

JD.COM: Organize 51 billion quality goods sources

On June 2nd, JD.COM released a "single spark" stall economic support plan, which organized more than 51 billion quality goods sources from three aspects: ensuring supply, helping business and promoting employment, and provided up to one million yuan of interest-free credit for each small shop to support stall and small shop economy. It is estimated that the plan will serve millions of convenience stores and millions of stalls, and provide supply chain and service support for the employment of more than 5 million people.

Suning.cn: providing 2 billion night market start-up funds

On June 2, Suning.cn announced the launch of the "Night Walking Partner" support program to spread the night market, and began to recruit merchants nationwide. Recruitment orders can be seen everywhere in stores and online platforms. According to the content of the recruitment order, the "Night Visit Partner" plan will provide 2 billion night market start-up funds, 111 billion localized high-quality goods sources to solve the problems of merchant funds and commodity supply chain, and also open 1,111 freezers in Carrefour and Suning stores for goods storage.

Suning.cn will empower stall merchants through the "cloud supply chain". Users can enter the "stall artifact assembly venue" simply by entering "stall" or "stall" in the search field on the homepage of Suning.cn APP. According to reports, the "booth artifact assembly venue" is connected to the high-quality supply chain purchased by Suning.cn and Suning, and has 88 stall essentials such as electric tricycle, tables and chairs, parasols and barbecue ovens. Combined with Suning.cn's 24-stage policy, you can become a well-equipped barbecue stall owner without going to 351 yuan.

according to the relevant person in charge of Suning.cn, the plan of "spreading the goods in the pocket and making money on the yard" will be launched in the near future-you can earn a commission by pushing customers to sell a single order with Suning, and there are additional rewards for innovation. "The cost of this model is almost zero, which is especially suitable for office workers to earn extra money."

At the same time, Suning is also committed to cultivating more stalls and small shops to bring goods to online celebrity, providing training, sharing, drainage and sales of a full set of free live broadcast tools and 1 billion live broadcast red envelopes to help merchants obtain traffic online and offline simultaneously and increase revenue.

Carrefour: Launching the "Summer Night Market" Stall Support Plan

On June 3rd, Suning.cn Carrefour announced that it would launch the "Summer Night Market" Stall Support Plan in outdoor plazas or other designated areas of its stores nationwide, aiming at providing full support to night market vendors in terms of quality goods, employment sites, start-up funds and live broadcast resources.

Carrefour introduced that the "Summer Night Market" program covers groceries, fresh food, department stores and other categories. With the help of its own supply chain, Carrefour will organize product sourcing for stall owners to ensure product quality and price advantage from the source. At the same time, Carrefour and the surrounding Suning stores will open 11,111 freezer storage services, and provide "night market partners" with free cold chain storage services within 3 kilometers of the store.

BBK: Backed by the hypermarket, goods can go out of the street on credit

On June 4th, under the planning of Chairman Wang Tian, BBK Jinxing Store and Hongxing Store opened the front lawn to pilot night market activities, which was strongly supported by the Yuhua District Government and Yuelu District Government of Changsha City. According to the relevant person in charge, BBK also launched the stall support policy simultaneously. Backed by BBK hypermarkets, there is no shortage of goods, and goods such as fresh food and department stores can walk out of the street on credit by paying a deposit; Storage is not worrying, the stall owner can apply for BBK freezer storage service by himself; BBK also provides standardized management services, a safe and hygienic business environment, and a business place with its own traffic.

The relevant person in charge of BBK said that BBK plans to develop existing employees and customers into BBK stall owners, and the company will provide a unified image cart and publicity billboards, and the stall owners will get a higher commission after the sales are completed.

Gaoxin Retail: Promoting E-Road APP

On the same day, Huang Mingduan, CEO of Gaoxin Retail, also said at the 2121 Lianshang Network Conference, "The stall economy is our characteristic in China. Will it have a little impact on the stores? The impact is a little. But we also found an opportunity. The stall always needs goods, right? We have our own supply, and we also do B2B ourselves. We are studying the supply of these goods to small businesses recently. In the stall economy, you may lose some opportunities, but you will find another opportunity. We can contact more merchants and let them send apps by e-way, so they can place orders and we can become their suppliers. "

In March 2117, RT Mart E-Road APP was officially launched. By the end of 2119, there were more than 531,111 users, nearly 241,111 active users, and the customer unit price exceeded 1,111 yuan. The customers were mainly wholesale and retail, enterprises and institutions, as well as catering canteens and entertainment customers.

Multi-point Dmall: Land stall owners need to embrace digitalization

Ren Zhongwei, a partner of Multi-point Dmall, believes that stall economy is one of the supplementary channels for retail, and future land stall owners may also need to embrace digitalization and develop exclusive private domain traffic, such as their own communities. Use digital tools to create an online and offline "stall", which is no longer limited to offline booth passenger flow, but to tap the traffic that reaches online and offline 1 billion consumers. The new generation of "stall economy" will be driven by technology and digitalization.

since its establishment five years ago, multipoint Dmall has provided integrated online and offline operation solutions for more than 1,111 supermarket chains and convenience stores and more than 1,111 stores, and the number of users of multipoint APP is close to 91 million.

hongqi chain: to be a "stall economy" with the characteristics of hongqi

in addition, hongqi chain said on the interactive platform that the company will use the front area of the store to be a "stall economy" with the characteristics of hongqi when appropriate. According to the financial report, Hongqi Chain's revenue in 2119 was 7.823 billion yuan, and * * * had 3,171 stores, which was in the leading position in the retail market in Southwest China.

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