Marketing plan of Father's Day restaurant activities

In order to ensure the success of the activities, it is usually necessary to make a complete activity plan in advance, which is a written plan arranged from the aspects of the purpose, requirements, methods, and progress of the activities. Do you know what kind of activity plan can really help us? The following is my carefully organized marketing plan for Father's Day restaurant activities. I welcome your reference and hope to help you.

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Marketing plan for Father's Day restaurant activities. It is hot in summer in June, and my father loves me like a mountain in June. The sunshine in June is the hottest in a year, symbolizing the fiery love that fathers give their children. Father's love is like a mountain. Many things in life can't last forever, but his love for us is eternal. The annual Father's Day is coming. In this father's festival, in order to arouse the enthusiasm of consumers, attract more customers and increase turnover, the management company decided to plan the marketing plan for Father's Day as follows:

1. Activity time:

June 17-June 18

2. Activity purpose:

1. Stimulate family consumption through activities to enhance the good brand image of the enterprise;

2. Stimulate consumption and compete for market share;

3. increase the sales volume of e-meals and increase the business income of each store.

Third, the theme of the event:

My heart is Father's Day, and my family is XX.

IV. Venue of the event:

Our store

V. Contents of the event:

1. During the event, the welcoming staff of each store sent holiday wishes "Hello, Happy Holidays" to the middle-aged and elderly men who came to the store for consumption.

2. During the activity, two tracks, Repaying My Life and Father, were added in each store.

3. During the activity, there are gifts for ordering xx meals.

4 sets of playing cards for xx meal will be given free of charge for those who spend more than 688 yuan on telephone ordering, and a gold card for VIP members will be given free of charge for those who spend more than 888 yuan on telephone ordering. All stores should make registration and keep financial records.

4. During the activity, the kitchen department of each store launched several love packages for Father's Day. The price of each store can be determined according to its own specific situation. The dishes are mainly healthy and nutritious, and the names of the dishes reflect the father's love (reference: grateful love, father's love is like a mountain, father's love is like water, and father and son are deeply affectionate). And mainly promote a special Father's Day dish.

5. Guests who spend money in the store during the activity will receive a free family photo (11-inch plastic package) when spending money at a single table in 811 yuan. All stores should make registration and keep financial records.

6. The Planning Department uses the SMS platform to send a message of Father's Day blessing to customers: "My heart is on Father's Day, and a number of Father's Day love packages are warmly launched. XX Catering wishes all fathers in the world a happy holiday!"

VI. Publicity matters:

1. The planning department of the management company is responsible for engraving Father's Day banners, one for each store, with the content of "Father's Day, XX Family" and delivering them to each store before June 5;

2. On June 6th, the planning department of the management company sent a message of Father's Day blessing to customers in all stores, saying, "My heart is on Father's Day, and a number of Father's Day love packages are warmly launched. XX Catering wishes all fathers in the world a happy holiday!" .

VII. Precautions:

1. Each store carefully organizes employee learning activity plans and trains employees on relevant knowledge according to the plans;

2. During the activities of each store, do a good job of taking photos and developing photos, and increase the income-generating points;

3. The activities of loyalty cards and coupons are carried out at the same time. Father's Day Restaurant Activity Marketing Scheme 2

Father's Day is the third Sunday in June every year. It originated in the United States and has become popular in China in recent years. Many hotel restaurants also take Father's Day as their business point to increase their turnover. Please take a look at the following plans:

1. Time:

Father's Day

2. Location:

Western restaurant on the first floor of the hotel

3. Activity objectives and purpose:

For the sake of father's love, people's speeches have always been moderate and peaceful. The greatness of maternal love makes us ignore the existence and significance of paternal love, but for many people, paternal love has always influenced them in a unique and quiet way. That's the strange thing about the father's love. It is ashamed to express, neglected to make public, but lofty and heavy, so some wise people say that the father loves mountains. On the occasion of Father's Day, xx Hotel held a special reward activity, which will make customers leave many beautiful and warm memories and deepen their understanding of Regal Kangbo Hotel.

Fourth, marketing target:

Family and men during Father's Day.

5. Theme:

"A father loves a mountain, and a father also needs care"

6. Promotion activities:

On Father's Day, men who consume western food will be given a cup of nourishing stew (clear soup and Liaoshen) and a coupon for experience in the fitness center. Men over 71 enjoy a 51% discount on the buffet. Dine for four people and one person is free.

what gift should I give for Father's Day?

You can send carnations, cosmetics and beautiful gifts on Mother's Day ... But what should you give your father on Father's Day? Father's Day gifts must be difficult for many people. In fact, you don't have to give your father a gift. You can treat your father to a big meal on Father's Day and express your silent love for your father with delicious food!

Activity time: on Father's Day

Lunch buffet: 11: 31-13: 31 RMB 88/person

Dinner buffet: 18: 11-21: 11 RMB 98 yuan/person

Location: Western restaurant on the 1 th floor of the hotel

VII. Budget and advertising planning: < p

VIII. Estimated income:

Lunch: RMB 88/person *61/ person = RMB 5281; Dinner: 98/person *61/ person = 5881; Total：￥11161 Marketing Plan for Father's Day Restaurant Activities 3

1. Activity time:

June 17-June 18

2. Activity theme:

June gift to dress up your father

3. Activity content:

Activity 1: June gift to dress up your father-colorful. Those who buy goods with a discount of more than 128 yuan per ticket can take part in the activity of "winning the grand prize in colorful customs and drawing a Father's Day gift for their father" with the computer receipt, and present a beautiful Father's Day gift for their father.

prize setting:

grand prize: choose one dress;

first prize: give a designated commodity;

second prize: 21% discount on goods purchased;

third prize: 31% off the goods you buy;

fourth prize: a star poster;

Activity details:

1. Put a long promotion table at the entrance and exit of the checkout counter of the store and spread a red cloth; Put two lottery boxes on the table. Each box contains five kinds of table tennis balls ***11, four in white, three in blue, two in green, zero in yellow and zero in red.

2. As long as the color of the ping-pong balls that customers grab from the box twice in a row is the same, they can get the corresponding winning prizes; The red ball represents the grand prize; The yellow ball represents the first prize; The green ball represents the second prize; The blue ball represents the third prize; The white ball represents the fourth prize.

put the words "don't forget to call your father today" and "when is your father's birthday?" Father's holiday is only one day. "For my father's birthday?" And so on, warm words cards and so on. The name and advertisement of the new century are printed below.

Remarks: Starting from the emotional needs of consumers, it is easy to cause children who work outside the home to miss their father, and this kind of publicity is public welfare, so customers will not have any resistance at all. It plays a very good role in establishing an emotional and responsible image in the new century.

Make a beautiful message board at the entrance of the store, use pink as the bottom board, draw a picture about father in the upper right corner, write a poem about father in the lower left corner, put together a big heart with paper crane folded in paper in the middle, and put together a heart with a small tip next to it, and connect them carefully.

All people can write words of blessing to their father on it. Just as a public welfare activity, it can increase popularity and people can give customers a good image.