Hong Kong is very familiar to us, especially the shopping here is loved by people. Every customer who comes to Hong Kong will not miss a big purchase to complete his trip to Hong Kong. It seems that this trip to Hong Kong is the end of everything.
So, for such an economically developed Hong Kong, it is said that the mobile payment rate here is not as high as that in the mainland. Is this true? It's unbelievable that there aren't many mobile payments in such a popular place for shoppers. Call me if it's true!
Then, write it down and let Xiaobian help you answer questions! Let's see if mobile payment in Hong Kong is really like the legend.
is hong kong mobile payment backward?
"High-speed rail, code-scanning payment, * * * bicycle enjoyment and online shopping" are known as the four new inventions in China. When Chinese people who are used to code-scanning payment travel to Hong Kong and habitually take out their mobile phones, they find that mobile payment in Hong Kong lags far behind that in the Mainland.
AliPay, which has already formally entered Hong Kong, has been deeply involved here for several years, but it still fails to get Hong Kong people into the habit of using mobile payment. Today, Hong Kong compatriots are still not too keen on mobile payment.
Why is the penetration rate of mobile payment low in Hong Kong?
1. Popularization of Octopus
In fact, it is not difficult for Hong Kong people to understand that there is no cash payment ── Hong Kong is one of the earliest regions in the world to promote electronic money, and "beep, beep, beep, beep!"
In the past two decades, the development of electronic money in Hong Kong has really taken the lead. The local payment system "Octopus" in Hong Kong was launched in 197. This card, which integrates the functions of transportation, catering, shopping and access control, can cover almost all daily consumption.
At present, there are more than 8,111 service providers in different industries in Hong Kong, and more than 9,111 retail outlets have set up Octopus payment services. I don't know how many times I've heard foreign friends in Central praise Octopus, saying that it's much more convenient and advanced than their country. You don't need to bring change when you go out, and you can wait for half a month without going to the bank to queue up for ATM. ?
Think about it, too. When Octopus was born 2118 years ago, many people in the United States didn't even have mobile phones, let alone NFC payment with mobile phone wallets. Once upon a time, Octopus was the most successful and popular electronic money in the world. When developing electronic money systems, countries such as the Netherlands, Japan and Singapore also stole from Hong Kong Octopus.
It is no exaggeration to say that Octopus once represented the height of electronic currency development in Hong Kong!
2. Credit cards have taken a large number of markets
Credit cards also have a solid "mass base" in Hong Kong. The data shows that in 2116, every Hong Kong citizen had 2.5 credit cards on average.
Simply put, a credit card will be returned to the bank in borrow money to spend on the closing day. Alipay and WeChat payment are similar to debit cards and Octopus. You have to put money in them before you can use them. However, putting money into Alipay and WeChat payment means that you need to trust their systems.
In addition, credit card points, gifts and preferential activities also firmly increase customer stickiness.
3. The Hong Kong market is too small for large Internet companies such as Alipay and WeChat to invest huge resources to cultivate users' habits.
In fact, the mobile payment habits in the Mainland suddenly became popular overnight after 2115, with the red envelope war between Alipay and WeChat. The two companies captured the trust of hundreds of millions of users by throwing red envelopes, reducing payment and sending scanners.
Only high-value Internet companies like Alibaba and Tencent have such huge capital that they are willing to invest billions of dollars. In Hong Kong, even Cheung Kong and Sun Hung Kai cannot invest such a large amount of resources.
4. Hong Kong people are indeed very traditional in concept, and cash payment is still popular.
I discovered this only after I got to know Hong Kong society deeply. I often see local old people slowly counting coins to pay in convenience stores, which is extremely inefficient. I am really anxious to queue up at the back. Many corporate payments still require payment by check, and what makes me most uncomfortable is writing a check.
Even though you have obtained the excellent wealth management account of Hongkong and Shanghai Banking Corporation (equivalent to the platinum account of mainland banks), it is still very confusing to write checks in traditional Chinese. One of the reasons why enterprises are willing to use checks is that many Hong Kong enterprises do not have advanced financial management software systems in China, and even many large enterprises are still using Excel to handle their finances.
in p>2118, the payment war between AliPay and wechat reached Hong Kong from China, and it was rare to burn money in unison, trying to lure Hong Kong people to throw away their credit cards.
First, WeChatPayHK, a subsidiary of Tencent, saw its registered users surge by 44% in February. In order to achieve this result, WeChat paid an estimated cost of HK$ 35 million.
On March 8th, 2118, Ant Financial announced that it would form a joint venture company AlipayHK with Li Ka-shing's Cheung Kong Hutchison. Jing Xiandong, CEO
At present, Hong Kong has been slowly accepting the entry of this mobile payment method. After all, Hong Kong is a very good shopping paradise for many people in the Mainland and other countries, so as far as the development trend is concerned, the gradual popularization of mobile payment in Hong Kong is just around the corner. Let's look forward to it!