reasons for unifying the door of postal franchisees:

1. Unified brand image: Postal service is a well-known brand in China. By unifying the door design, the brand image and popularity of the whole franchise stores can be enhanced. Uniform doorways can make consumers see similar logos and decorations in franchise stores in different places, which increases brand recognition and market competitiveness.

2. Unified standard management: As a whole, postal franchisees need to follow the management regulations and standards of the postal head office, including service quality, decoration style and store layout. Unified door can effectively supervise and manage franchise stores, ensure that all stores meet unified standards and requirements, provide consistent services and experiences, and ensure the consistency of brand image.

3. enhance the reputation and trust: unifying the door can give consumers a unified and professional feeling, and make consumers trust and choose this brand more. The uniform logo and decoration on the door can convey the professionalism and reliability of the franchise store, enhance the credibility of the store and attract more customers.

4. unified marketing promotion: through unified door design, the overall marketing promotion activities can be facilitated. For example, postal promotional information and activities can be displayed on the door to improve consumers' desire to buy and brand awareness. Unifying the door is also conducive to the postal head office to carry out brand promotion and promotion nationwide, forming an integrated image of the brand. To sum up, the unified door of postal franchise stores can enhance brand image, strengthen management, improve reputation and trust, and facilitate marketing promotion, which has a positive role in promoting franchise stores and the whole brand.