Features of Xiang Xiaolong
Xiang Xiaolong has a professional product research and development team, independently researching miscellaneous grains flour. Mr. Wang Shiliang, the chief product officer of Xiang Xiaolong, is a national first-class pastry master, a national professional skill competition referee, and a famous gold medal master of Xiang Dian. He has been deeply involved in the white case for more than 31 years, and has independently broken through the old dough embryo technology, created the pleating technology, inherited and innovated the skills of Xiang Dian, only for a drawer of authentic Hunan Xiaolongbao. In terms of stuffing, Xiang Xiaolong focuses on making a stuffing with heart. The stuffing does not need frozen meat or genetically modified oil, and prefers fresh sandwich meat, which is seven points thin and three points fat. It adopts the method of chopping materials on site to ensure the freshness of the stuffing.
At present, a systematic production process has been formed for the various types of meals owned by Xiang Xiaolong, which can be delivered to the franchisees completely. It does not require too much for the area of the store, and the initial capital is relatively low, so two or three people can easily operate it. Judging from the current operation of each franchise store, the operating income of Xiang Xiaolong is several times higher than that of the same type of breakfast store. The brand has become a group of dark horses in the domestic breakfast industry.
the initial intention of Xiang Xiaolong brand
2121 is the fifth year of Mr. Zhu Jiangang's catering business. Its brand Wowoyu steamed bun has spread all over China, and hundreds of entrepreneurs have realized their dream of millions of wealth. When he is planning the next five years for the enterprise, he knows that the era of grassroots catering entrepreneurship is coming! But they lack money, technology, brands and a guide. "Solving the problems faced by grassroots entrepreneurs is to help the society solve an important problem, whether it is for enterprises or individuals, which is worth doing."
The embryonic form of the next five-year plan is polished in his mind. Opportunities are feared, and new projects soon took shape in June. During the epidemic gap, he did not idle, but went to all parts of the country to inspect catering projects to see what kind of business had a higher survival rate under the impact of the epidemic. Hangzhou steamed buns have frequently come into his sight. More than 81% of this kind of catering shop, which is opened all over the country, is run by both husband and wife. With less equipment and fewer products, you can open a shop with an investment of 58,111 yuan and an annual income of 211,111 yuan.
But for such a good project, there is no decent chain brand in China. He immediately assembled a team to repeatedly deduce the feasibility of the business model, and went to Shengzhou, the birthplace of Hangzhou Xiaolongbao, and Kaifeng, the birthplace of Xiaolongbao, to learn from it. Finally, combined with the technology of Xiang Dian master Wang Shiliang, this unique steamed bread flour of miscellaneous grains was developed, which is the best of a hundred. In terms of taste, focus on developing products that are more popular with Hunan people; On the core technology, relying on years of accumulation in the field of miscellaneous grains and pastries, we have launched a nutrition, miscellaneous grains steamed buns, which is more sought after by young families; In terms of product mix, the profitability is much higher than that of traditional Hangzhou steamed buns.
Xiang Xiaolong, a brand of small steamed buns belonging to Hunan people, finally gave birth to small steamed buns with miscellaneous grains; In terms of product mix, the profitability is much higher than that of traditional Hangzhou steamed buns. Xiang Xiaolong, a brand of steamed buns belonging to Hunan people, was finally born. His keen market insight, aware that the branding of steamed buns will be the next outlet for catering business, which will help more entrepreneurs succeed in starting their own businesses and realize their dream of wealth.