Enterprises have noticed this situation, and since 20 19, they have sued 36 shanzhai stores, and the result is naturally successful. Most businesses change their own brands, and some are forced to change by the court. However, some catering enterprises are still. Dead pigs don't pat boiling water? , fight? Western sichuan bazi? Continue the operation.
But now there are many similar restaurants on the market, some of which are like? Li Kui jy and Gui Li? . Ruined the reputation of the enterprise, leading to a great discount on the commercial value of the enterprise brand, which is really a headache for the original creator.
This phenomenon is so rampant because the cost of infringement is not high. The catering industry itself is very competitive. There are many shops in a street. In order to make money quickly, some enterprises may adopt the way of famous brands. This is the fastest way to raise awareness and make money quickly.
At present, catering enterprises have a strong awareness of rights protection. If infringement is found, legal measures should be taken to safeguard their legitimate rights and interests. For example, administrative and judicial procedures guarantee rights. The Trademark Law stipulates that the maximum legal compensation amount is raised to 5 million yuan. For some people, it has a strong deterrent effect and reduces the probability of such cases to some extent.
There have been many lawsuits caused by trademarks in recent years, like? Haidilao? Sue? River fishing? Trademark infringement was very concerned by the outside world at first. Hedilao Restaurant, located in Yuhua District, Changsha City, was established in September, 20 18, specializing in Hunan cuisine. In fact, the operation of the two restaurants is not the same. The hot pot fished at the bottom of the river itself is to make soup with fish bones, and the fish slices are scalded in the pot. In the end, the court adopted Haidilao's opinion and ruled that Haidilao lost the case and did not constitute infringement.