1. Based on consumers' natural state, collect their behavior details and decision-making points through tracking, observing and stopping visits;

2. Arouse his memories of things through relaxed and natural interviews, and record their language and behavior in the natural state;

3. Through the superficial behavior speculation analysis, the actual cognitive level of the target group on the product, the invisible demand, and the decision-making motivation and psychological purchase concerns of some specific nodes are analyzed;

4. Get this reason that can really make consumers pay, and then use creativity and design to turn this reason into consumers' cognitive advantage of the enterprise, and detonate the market and conquer consumers through creative marketing.