The prospect is good, but at present, the industry is going through the process of defoaming.

In p>2121, a news that "the number of closed stores in April was doubled" appeared on the hot search list of Weibo. According to the index of the second-hand trading platform "Idle Fish", in April, the number of scripts, props, store tables and chairs resold by the platform on the grounds of "closing down" increased by 111% compared with the previous month.

For a time, this new pop culture industry, which has been circulating in China mainland for less than five years, was pushed to the forefront. The experience of script killing industry has gone from the "opening tide" last year to the "closing tide" this year. This situation is related to the unprofessional operation of some shops: many script shops rush to open in order to make quick money, are not professional enough, and have problems in operation, which will not last long. After experiencing rapid expansion, the whole industry began to shrink rapidly.

There is no industry standard for script killing: "Many new stores don't have KP, MC or DM to take players to play, and no one will resume after playing, which will make players misunderstand script killing and lose interest." TT believes that the "bankruptcy tide" is the only way for the sustainable development of the market: "Recently, the script killing industry will be relatively stable, because the industry bubble is receding."

as far as the prospect is concerned, the reason why young people prefer to play offline is that this kind of play restores the strong connection of offline real identity eroded by the "weak connection" of internet social media, which helps them to jump out of their daily life and work circles, meet more interesting people and even develop into good friends.

The offline gathering activities of out-of-game players also make it difficult for "empty nesters" who bowl alone to "immunize". "Script killing" undoubtedly provides a game space for young people living in an ordinary state to imagine and transcend. A large number of story frames of "script killing" fictionalize time and space, cover up the real identity and leave a game space for arbitrary imagination.

In a sense, this transformation of time and space and role identity is a way to solve the tension, release the confrontation and achieve inner balance.

therefore, the industry prospect is good, but we still need to be cautious when joining, and we need to consider doing a good job in market research and making adequate preparations.

Problems in the industry:

Good scripts are increasingly scarce. On the one hand, the source of writing is not unlimited, and writers will encounter writing bottlenecks. Although many newcomers have joined the script-killing writing camp, they have no new ideas. On the other hand, players are beginning to feel aesthetic fatigue, which is a little bit like film and television dramas. They are also reasoning to find out the murderer. They are all old routines. Players lose interest when they can't feel new things.

TT revealed that urban books have recently become popular, and people began to play with tourism and other themes. In addition, due to the higher requirements of players for reasoning, "the new script has been adjusted accordingly to weaken the plot and enhance reasoning". In addition, due to the lack of supervision by industry associations, the problem of vicious competition has long existed in the script killing circle.

TT revealed: "Some publishers and script shops are competitive and disunited, and there are phenomena such as underpricing, piracy and bad comments." However, professional script killers usually value communication and unity, and can also stay in the competition until the end.

TT said, "We go to Beijing, Shanghai, Luoyang, Xi 'an and other places for business trips every year to communicate with well-made board games bars. Some time ago, a board game team from Xi 'an made a special trip to Guangzhou to communicate with us. Generally, we will exchange the skills of bringing books (hosting) and discuss the popular trends, models and prices of script games. "

it is worth mentioning that the lack of interaction among publishers, stores and players has also made the development of the whole industry unhealthy. TT said: "Publishers should contact stores in time to collect feedback from players and get first-hand experience opinions, which is very helpful for creation. Although there are many publishers on the market now, there are fewer publishers who really collect players' opinions, which will not be good for the development of publishers. "

what are the above references? Zhongqing Online Network-After the blowout, the tide ebbs, and the script killing also needs to go to the bubble

People's Network-offline stores have exceeded 31,111 "script killing". How did you capture young people?