Double Twelve Promotion Planning Program Theme 7 Articles

A promotion is all about launching a unique sales or service proposition, that is, tapping into the customer's need for more. In that case, do you know how to write a double twelve promotion planning program? Below I have brought you 7 Double Twelve Promotions Planning Program Themes for your reference.

Double twelve promotional activities planning program theme article 1

First, the background of the activity: double 12 promotions;

Second, the activity time: December 12, 20__ - December 19, 20__;

Third, the activity promotional methods:

1, product discounts

2, Buy Free

3, store red packets

Fourth, the scope of activities: Tmall stores, Taobao store

V, the activity period product supplier;

__ Limited

Six, the distribution store activity requirements;

1, during the activity period the store needs to be based on the products to be promoted to set up the product red packets, according to the unit price of the products sold Set the red envelope amount of 50 yuan within 2 yuan -5 yuan, 100 yuan within 5 yuan -10 yuan, more than 100 yuan more than 10 red envelopes.

2, where to participate in the "double 12" promotional activities of the store need to hang the relevant publicity, promotional posters.

3, during the event, all participating products are required to sell at the manufacturer's supply price, maximizing the benefits to consumers.

Seven, the supply distribution process and requirements:

1, the activities of the distributor sold during the activities of the products are required to participate in the distribution platform through the "" distribution platform orders, by the Wudu District e-commerce trading platform for uniform packaging, uniform delivery,

2, the activities of the participating products during the period of the manufacturer's The lowest price, the online store owners need to be supplied by the manufacturer of the activities of the online sales price or sales, to maximize the benefit to consumers.

3, the activities of the online store owners need to hang or announce the activities of the store information or promotional posters.

4, the activities of the online store sold during the event by the Wudu District Office of Electricity each single subsidy courier fee of 3 yuan, depending on the actual number of units sold subject to subsidies.

Eight, the cooperation of courier companies and prices:

1, the activities of the region's thousands of online stores to provide a number of courier companies for delivery, respectively: Yuantong Express, Rhyme Express, China Express, postal EMS economic courier.

2, price: the province, Yuantong Express, Rhyme Express, China Express, the first weight 6 yuan / kg, renewal of 6 yuan / kg; Outside the province: the first weight 7 yuan / kg, renewal of 6 yuan / kg, Inner Mongolia, Tibet, Xinjiang and other marginal areas: the first weight of 15 yuan / kg, the renewal of 12 yuan / kg;

Postal EMS economic courier province within 5 kilograms of 10 yuan, renewal of 2 yuan / kg, outside the province: first weight 7 yuan / kg, renewal of 2 yuan / kg.

Postal EMS economic express within the province within 5 kilograms of 10 yuan, renewal of 2 yuan / kg, outside the province: the first weight 7 yuan / kg, renewal of 6 yuan / kg.

Double twelve promotional activities planning program theme 2

A promotional process:

1, to determine the promotion of goods, and prepare enough goods. Different commodities to take different promotional methods, different seasons to promote different commodities. During the promotion period, goods sales will be faster than usual, therefore, adequate stocking is a guarantee, if often out of stock phenomenon, not only affect the sales, but also affects the buyers of the senses and positive feedback, if you meet the bad talk buyers, give you a bad review, that can be really bad, even if it can be canceled, but also have to waste a lot of time and energy.

2, to determine the customer population: to determine the goods after the most important thing is to find the object of promotion. Promotion object is your target consumer group, these people are your audience, so the promotion must be carried out for your target group of promotional information dissemination, to find your target consumer group, the promotion will be effective, if the promotion of their own, promotional methods developed and then appropriate is just a cow.

Second, the development of promotional programs:

(1) Membership, points promotions: all customers to buy our products, have become a member of our company, members can not only enjoy the shopping discounts, but also can accumulate points, with points free exchange of goods.

Advantages: the use of this promotion can attract customers to store again to buy and introduce new customers to store to buy, not only can make the customer get more benefits, while consolidating the old customers, expanding new customers, and enhance the loyalty of customers to the online store!

⑵ discount promotion: discount also known as discount, discount, is currently the most commonly used a stage of promotion. Because discount promotion directly benefit with consumers, so that customers very directly feel the benefits, therefore, this promotion is more immediate.

A. Direct discounts: find an excuse to make discount sales.

Advantages: meet the needs of the holiday season, will attract more people to buy, although the discount after the single piece of profit decline, but sales went up, the total sales revenue will not be reduced, but also increase the popularity of the store, have more customers, the future sales will also play a role in driving, why not do it?

Suggestions: the promotional effect of using this promotion method also depends on the price sensitivity of the goods. For the price sensitivity is not high goods, often in vain. However, due to the specificity of online marketing, direct discount sales are likely to cause customer skepticism and are generally not recommended.

B, disguised discounts:

Free postage, the price of a single item is slightly lower than the price of free postage requirements, combined to buy two or more items to meet the free postage requirements. Combine items for a discount.

Advantages: more user-friendly, and, the discount does not show!

Suggestions: The combination of products has a high degree of learning, a good combination can make consumers very satisfied, be sure to find related products to combine.

C, buy gift promotions:

In fact, this is also a disguised discount promotional methods, but also a very commonly used and one of the effective promotional methods.

Advantages: let customers feel that they spend the same money to buy more products, happy!

Suggestions: buy gift promotional application of the effect of good and bad key in the choice of gifts, a pertinent, appropriate gifts, will play a positive role in promoting product sales, and choose not to suitable gifts can only be a lost wife and soldiers, your costs went up, profits reduced, but the customer is not appreciated!

(3) give samples of promotional:

More suitable for cosmetics and health food. Due to logistics costs, the current application of the Internet is not too much, in the new product launch trial, product updates, against competing brands, to open up new markets, the use of gift promotions can achieve a better promotional effect.

Advantage: make the customer produce the loyalty of the product.

Suggestion: only try products with good results.

(4) lottery promotion:

This is a kind of promotion with the nature of betting. Should also be one of the more extensive promotional methods, because the choice of space is mostly tempting prizes, therefore, can attract consumers to the store, promote product sales. Drawing promotional activities should pay attention to a few points:

a prize should be tempting to consider a large amount of value-added products to attract people to participate;

b activities to participate in the way to be simplified, too complex and difficult to too much activity is more difficult to attract customers to participate;

c the draw results of the impartiality of the fairness of the network due to the virtual nature of the wide range of participants in the geographic nature of the results of the draw to have a certain guarantee and the authenticity of the results of the draw. There should be a certain guarantee of authenticity, and in a timely manner through email, announcements and other forms of notification to the participants of the progress and results of the activities.

(5) red packet promotion

Red packet is a special promotional props on Taobao, the sellers can be flexible according to the different circumstances of their stores to develop the rules of red packet gift and use rules.

Advantages:

Can enhance the popularity of the store, because the red packets have a time limit for use, so it can promote customers to buy again in a short period of time, effectively forming customer loyalty!

(6) Auction:

Auction is one of the most effective ways to attract popularity online, due to the dollar auction and the Dutch auction in Taobao the first side of the special display area, so the goods into the area can be more opportunities to be displayed, Taobao buyers will also be because of the auction of the items and enter the seller's store to browse more goods, can greatly enhance the opportunity to sell goods.

(7) actively participate in various promotional activities sponsored by Taobao:

From time to time, Taobao will organize different activities in different sections, and sellers who participate in the activities will get more opportunities to recommend them, which is a good way to enhance the popularity of the store and promote sales. To get more people to pay attention to your store, this opportunity to seize Oh, so do not forget to often to Taobao's home page, payment page, bulletin boards and other places to pay attention to Taobao held activities, and actively participate!

Third, to create a good promotional atmosphere

Effective use of store decoration, announcements and messages to create a hot atmosphere. Some people do promotions, publicity outside the store also do a good job, but into the store to see, turn their heads and go. It is the store atmosphere is not good. Promotions and no promotions when the same, cold and quiet, store announcements no promotions, messages and no promotional information, into the store can not feel a little popular, promotional atmosphere of the feeling. Promotion should be "colorful"! The first thing you need to do is to get your hands on a new product, and you'll be able to get it to work.

Fourth, sum up the effect of the promotion and lessons learned

The organization of the promotion is also a kind of experience, after the end of the promotion, the store manager should do an analysis of the results of the promotion, including the traffic, sales, click rate, this time for the consumer population is not interested in the development of the product or is more interested in the site on the other goods. At the same time, it is also necessary to analyze and compare the promotional activities of competitors to find a place to learn, competitors than their own sales, surely means that their own promotional program is not as attractive as others, the process of analysis is also a learning process. Summarize the promotional activities can effectively help store managers to improve their promotional level, in this summary to find where the promotional activities are more insufficient, in the next campaign to adjust. Although the promotion is a good way to increase sales, but also need to constantly explore and summarize to be able to achieve the desired results.

Double twelve promotional activities planning program theme article 3

Activity time: 20__ year ___ month ___ day

Activity location: ___ home

Activity theme: Spring Furniture Sale Benefit, Benefit Gathering all over the city! (Once again set off a home boom, joining hands with well-known decoration companies, high-grade building materials, sanitary ware. Surprises constantly, awards constantly, only this day, do not lose the opportunity!)

Activity purpose: After the Spring Festival, the entire furniture market is still in the off-season sales. Seize the market is the same as fighting for business opportunities, in others have not yet begun, we will "benefit" slogan shouted.

I. Activities:

1, full discounts and special products

2, lottery

3, strong combination of decorative companies and high-grade building materials, sanitary ware to create a spring home bargain!

II. Activities before the mall internal preparations:

1. Merchant Coordination Group: (2)

The establishment of the mall's database files of the merchants, in a timely manner, the activities of the relevant information conveyed to the merchants. The merchant's opinions and suggestions collected, unified and submitted to the general manager, do a good job of explaining the merchant's work, the merchant needs to cooperate with the matters and related promotional policies accurately inform the merchant.

During the event, in order to ensure that the various promotional activities can do organic cooperation to form a perfect system, the merchant coordination team is responsible for the coordination of the merchants throughout the relevant work.

2. Reception group: (4)

Do the whole activity of the reception arrangements. And do a good job of promotional activities in the mall service desk organization and coordination. Gift purchasing, classification, packaging, and activity site is responsible for the distribution of gifts.

3. Property group: (8 people)

Including cleaning (4 people), security (4 people).

Cleaning is responsible for cleaning and organizing the site to ensure a clean and tidy environment.

Security guards are responsible for site inspections, guiding the passage of vehicles, keeping the customer's belongings and transportation, the occurrence of special accidents, timely disposal, calm operation. To avoid the development of the situation to the direction of uncontrollable. Emergencies occur in a timely manner to the superior report.

Third, material preparation:

According to the content of the activities to determine the head of the department listed below the procurement list, approved by the leadership, the Department of Commerce, Finance Department, procurement, February 27, 20__ ready in place.

1, activity spray painting, banner production;

2, need to prepare prizes: 1 refrigerator, 2 washing machines, air conditioning 8, 30 electric pie pan, 450 bags of laundry detergent;

3, decorative: truss ads on 2 sides, a red carpet 1, 1 archway, flower baskets 6;

Fourth, promotional activities

(a) preparation for the event

I. Advertising

1. Organize the distribution of colorful pages.

2. Hanging spray paint or banners;

3. Radio broadcasts to publicize the event.

4. Truss advertising at the entrance of the mall to publicize the event

II. Contact to join the unit

1, by the person to contact the decoration company, high-grade sanitary ware ready

III. Activity vehicle arrangements

1.

(ii) the content of the activities:

1, the whole field (50% -80% off), special products (absolutely shocking price). Doorway must have display racks, the content of the display racks must be marked with special product drawings or product name model price;

2, surprise draw

The day of the event, the first 20 customers to the shopping mall shopping can be awarded an exquisite gift. (450 bags of laundry detergent); during the event, shopping full of 20___ yuan can participate in a lottery, and so on.

Prize Design:

First Prize: 1 Midea refrigerator

Second Prize: 8 Gree air conditioners

Third Prize: 20 Nepal induction cookers

Fourth Prize: 30 Red Shuangxi electric cake pans

Memorial Prize: 450 bags of laundry detergent

Fifth, the entire work arrangement

1, Production, implementation stage work arrangement:

Double Twelve promotional activities planning program theme 4

First, the purpose of promotional activities;

1, clear inventory, especially slow-selling products.

2, through this activity, to promote sales, increase market share, and further consolidate the market position of Xideng Lu Yi leather goods.

Second, the theme of the event:

Double 11 is coming

Third, the content of the event

1, November 11, 11:11 to 14:30 minutes, some of the goods buy one get one free! Crazy spike!

2, activities during the consumption of 110 yuan, that is, 11 yuan less!

Activity time:

From November 8, 20__ to November 11, the unified action.

V. Advertising support and costs:

1, the site of the store with POP and ceiling banners, desk cards, cabinet stickers, floor stickers to create a festive atmosphere, to attract the attention of consumers. (Advertising material costs borne by our company)

VI. Other notes:

1, agents at all levels, dealers must be strictly in accordance with the company's requirements to carry out promotional activities, if the local situation, the inconvenience of the company's requirements to the implementation of the local activities must be faxed to the company for the record.

Double twelve promotional activities planning program theme 5

1, set the prize conditions enticing at the same time will be recycled, so that consumers consume more amounts, so as to obtain distinctive prizes.

2, save money and return cash is the core mode of online shopping, so, for example, lucky draw, red packets, full of how much back to how much activities are suitable for any promotion.

3, commonly used products, especially non-reusable products to increase the promotional efforts to renew or secondary purchase.

Create a pop-up, pop-up offers

Create a pop-up is still one of the core of online shopping, but also one of the modes of e-commerce dependent on the development of the Mori Dynamics Network is a joint effort of the major product service providers, launched a series of web sites containing mass mailing software, marketing software, enterprise station building, source code program, video outgoing chain generation, Baidu library outgoing chain, soft

generation of hair, VPS cloud hosting server

1, vantage point of the choice of products mainly consider two major aspects, on the one hand, the product user group is large enough, on the other hand, the price advantage of the product and the value of the formation of a certain gap.

2, vantage point of the promotional time of the product has a certain amount of attention, for example, in the event before the afterglow as well as advertising, so that potential consumers can have a certain amount of preparation as well as the accumulation of other products, so that in the beginning of the event on the occasion of the formation of the order, which is in the double eleven vigorously advocated to join the favorites of the reason.

3, in addition to the layout of the vantage point of the product, but also need to do a good job of consulting services, customers in the choice of products at the same time for the description of the advertisement does not have a lot of understanding, so in the consulting services, customer service will be the biggest role.

Double twelve e-commerce marketing summary

These years of e-commerce development faster, especially the impact of Taobao Tmall e-commerce promotional data, making the entire industry extremely competitive environment, so promotions have also become the main means of promotion at this time, regardless of whether it is already existed in the holiday promotions or store promotions and other ways,

or independent creation of what the festival and so on.

Double twelve is coming, I think a lot of webmasters working in the e-commerce shopping platform or operating an e-commerce, so I suggest that you read this article at the same time you can also pay attention to the activities of the SenMobility promotions as well as if you need to buy its products can also be used in the Internet

Internet traffic and user-based environment, more than one order is more than one hope.

Double twelve promotional activities planning program theme 6

1, a moment of gold method

A moment of gold method is a marketing method that allows customers to freely snatch goods within a specified time and sell them at a super low price. Whether in the e-commerce industry or traditional offline stores can see this marketing method, in the e-commerce industry we can often capture the marketing method of the limited time to buy, to buy a countdown, offline stores, we often see a lot of people in major supermarkets lined up to buy the limited time to buy special products. We can learn this promotion method, in the event of time, set a fixed time period, so that consumers take the initiative to buy your low-priced products in this time period, resulting in a sensational effect to a certain extent, but also can play a role in driving and eye-catching.

Advantage: a moment of gold method, although it seems to be a loss, it is not, not only to attract customers around to buy, and the sensational effect caused by the independent dissemination of the business can also save the cost of active publicity, and attract a lot of potential consumers onlookers, contributing to the completion of the order, bringing more stable customers.

2, price critical method

Price critical method is mainly 1000 yuan, 500 yuan, 100 yuan of commodities minus a few cents or a dollar, and then were marked as 999 yuan, 499 yuan, 99 yuan or 99.9 yuan, giving consumers a visual and perceptual illusion.

Advantage: price critical method is a very advantageous promotional method in the market, although only in the original price of the basis of a few points, a few cents or a dollar, it seems that there is not much of a discount, but the visual perception has a certain impact on the role of the first from the three digits down to the double-digit number, first of all, it will be able to let a person see a kind of affordable and zero-burden sense of this price illusion is to a lower cost Stimulate the consumer's desire to buy, is a means of promoting consumption with digital pressure.

3, the value of a dollar method

The value of a dollar method is one of the most efficient means of marketing, this practice is more suitable for the start of the micro-merchants, in the event of the period, through the dollar can buy usually dozens of dollars or even hundreds of dollars of merchandise, this real affordable, better than all other marketing means, can attract a lot of consumer attention and participation in a short period of time. This means we often see on WeChat, register an APP can be bought with a dollar what what products, first of all, will let the consumer's psychology to produce a sense of value, a dollar can now buy what? Here a dollar can buy dozens of dollars of goods, so worth it.

Advantage: This marketing method can first attract a large number of consumers to pay attention to this brand or commodity, the price of a dollar to buy double the product, so that consumers appreciate the real discounts at the same time, but also to cause long-term customer attention, bring secondary referrals, the brand's word of mouth spread to play a certain role.

4, double affordable method

Double affordable method is the main marketing means of offline physical stores, in the daily shopping, you will often see. In the recent double eleven, a lot of offline physical stores have been used, such as: offline brand shoes, gold stores, clothing stores, etc., have launched a 8.5 percent discount or buy two get one free, or full of 500 minus 200 multiple affordable method, the use of price reductions and discounts to allow consumers to see the merchants tangible benefits. And received very good results, this double benefit method can also be used for micro business application, the network's convenient effect will be far beyond the offline physical stores.

Advantage: If the two practices mentioned above can stimulate the consumer's desire to buy, then the double affordable method can be said to make consumers lose judgment of a "affordable ecstasy", consumers are attracted by promotional or discounted activities, the double affordable method can enhance the consumer's desire to buy, the consumer to see this affordable! When consumers see this kind of benefit, they will think, "If you buy one thing, you can get one more product, why not? Then buy a product can save 200 yuan, that is, spend the price of a pair of shoes to buy two pairs, really cheap ah ...... consumers not only will not think more, but also will form word of mouth, bring around friends to consume, for the business is a win-win good thing.

5, ladder price method

Ladder price method is to reduce customer hesitation time, quickly stimulate consumers to complete the purchase of a means, both for the offline brick-and-mortar stores or for the micro-merchants this method is tried and true, mainly refers to the merchants to do product promotions through the way of discounts, for example, in the event of promotions can be launched in the first three days to play 2.5 percent off, the fourth day to play 50 percent off, the fifth day to play 50 percent off, the fifth day to play 50 percent off, the first day to play 50 percent off, the first day to play 50 percent off. The fourth day of 50% off, the fifth day of 20% off, a week to restore the original price of the ladder price method for product sales, so that consumers see the benefits and feel the benefits do not wait for a person's feeling, so that consumers are anxious.

Advantage: This method is the price over time and the ladder type of change, concessions over time there is a decrease in the change, less and less concessions, a week to restore the original price, will stimulate consumers to take advantage of the psychology of a small advantage, the psychology will be bred to buy this product will not eat a big loss of ideas, will reduce the customer's hesitation time, to promote the desire to buy, in order to complete the order.

Double twelve promotional activities planning program theme 7

A double 12 war results

1. sales. Whether the activity is good or not, sales are the most important. On the day of the double 12, the sales of our store was 1803932.50 yuan, equivalent to the usual sales of a month. If I lie, I will be punished for cutting off the water when I take a shower, cutting off the electricity when I play games, and forgetting to bring money when I eat.

2. traffic. Without traffic, where are the sales? The traffic on that day also skyrocketed, nearly 10 times the usual traffic. What? Do not believe? Then I also send a screenshot of it, the picture as a fake. If the P has been, I will be punished for not putting salt in my meal.

3. Sales pieces. Our main product 'Dumping Diamond Ring', the sales volume of the day is 71 pieces, the conversion rate of the page is as high as

4.25%. The total number of pieces sold that day was 341, with a customer unit price of 5,290 yuan and a storewide conversion rate of 0.78% that day. No screenshots of the data, hehehe, but I can guarantee it's accurate. What? What can I guarantee? I take my hand sweets to assure you.

Second activity pre-preparation

1.

Pro want to go on the big event, the event selection is the most important. Pro if you do not choose the right style, eat not finished can not let the pocket away. How to choose models, is to choose diamond products or gold products? Is to choose how big the diamond is more appropriate? How much is the price of the right to choose? Pro if you do not know, the first look at the data cube (this East East is a treasure Oh, highly recommended, first of all, I am not advertising) it.

As we all know, the end of the year is the wedding season. The wedding ring is certainly the mainstream, that how to choose the score, is 30-39 points or 50-99 points, or other scores of the diamond ring? We found the answer in the data magic formula, we choose the 35 points 3359 yuan price of the diamond ring as the main model of this event. The Data Cube is useful, isn't it?

In addition, the selection of the event, we also need to combine the through train click rate, collection, single paragraph conversion rate and other data as a reference.

2. activity planning.

Taobao's pro has given us the best event theme 'all crazy grab'. Then there is no better theme can be integrated? Zokai's colleagues combined with the 'eighth anniversary of the store' and 'Zokai Diamond Mansion opened in Hangzhou', the two themes are integrated into the 'national crazy rush', played a very good effect! (The country to get three networks convergence, even home to get the three activities theme convergence, respond to the national call oh).

3. stocking.

'Pro, my goods when to send ah?' 'My goods how not yet sent ah! 'My goods in the end to send or not ah' 'My goods do not need to send, I now refund'. Dear sellers, if you see the gods send such words, I have to tell you, you are completely GAME OVER. The consequences are serious, as if penguin touched 360. Your rating will be lowered, your reviews will be lousy, your buyer's loyalty will be lowered, and the next event will be without you. Because you broke the hearts of the gods. So everyone must be well stocked before the event.

Three activities and activities in the late

1. On the day of the event, due to the large number of inquiries, we deployed colleagues from other departments to Taobao C-store, to ensure that there are questions and answers, fast and friendly.

2. Late activity. This time period is the time of delivery, as well as the production of customized products. The rest of the details I will not speak more, I believe that many of the other sellers are better than my home. The mission of my family is only one, not to make the rating lower because of the activity (not to cause the quality of the activity to decline, not to cause the quality of service to decline, not to cause the activity to reduce the speed of delivery).

Finally, thank you for supporting Zokai's relatives, thank Taobao hard two, thank you all. I wish you all a Merry Christmas, a happier New Year's Day, a happier New Year, happier and happier