The group's take-out mainly relies on platform big data to help merchants formulate store business models and product operation strategies, and provide services such as big data site selection, operation activity design and new product research and development.
In addition to digital management solutions, Meituan Takeaway also provides specialized production solutions, providing automatic production equipment, intelligent meal taking equipment and people flow line design. The combination of professional store layout design and automation equipment can effectively improve the productivity, efficiency and service ability of stores.
Extended data:
Reasons why the take-away platform provides subsidies to merchants:
1, improve the order rate of users. The platform improves the preferential activities of merchants by subsidizing the full reduction of activities and delivery fees. With the increase of orders, the activity and stickiness of the take-away platform increased. After the increase of orders, merchants also tasted the sweetness. Even if the activity is over, we will take the initiative to do full reduction activities to attract users in the future.
2. compete with your opponent. In the take-away market, Meituan competes with Hungry, and the target of competition is merchant resources and user resources. Attract merchants to settle in through subsidies, do lower preferential activities, and make the sales of merchants on their own platforms higher than other platforms to show the advantages of the platform.
China Times-Takeaway Industry: Subsidy or Support, Which is Better?