Sometimes, after reading a book or listening to an awesome person, I suddenly feel suddenly enlightened, my cognition is refreshed, and I feel that I have been sublimated. But in a few days, you will hit bottom, even lower than before. Do you know why? Because you only see the result, but have not experienced the process, this process actually needs a lot of energy and time to act and accumulate practice, so that you can really find what belongs to you. Marketing articles, whether channel products or gameplay, can be very single from the beginning, concentrate on bombing a point and don't want to do everything. This is a mistake that smart people easily make. The burned video may still be hot if it is replaced by your own things. Ogilvy & Mather: The best way to increase sales is to improve products. Classic four-stage advertising methodology: 1 ask questions, 2 show products, 3 show functions and 4 show results. For example: 1 What if the child gets dirty while playing? 2. Use XX laundry detergent, 3. Then say that the technical function of laundry detergent is awesome. Finally, I washed it for nothing, and the family was happy. Huawei's saturation attack marketing method takes sales as the core, takes sales-perceived customer needs as the center, and cooperates with various details of products and after-sales service processes to improve iteratively. Philip kotler: If you follow the same pattern and do the same business for five years in a row, you will soon go out of business! Tik Tok's live broadcast room sells not products, but emotions. Don't just introduce the functional selling points of products, change other emotional selling points, such as patriotism, such as contradictory emotions. Dining can be tried by Daren, and then dou+ pushes Daren videos to match local treasures. Tik Tok's city number, products, services and decoration are all visual. Looking for increment: talent live broadcast, Tik Tok a auto quickless is now bigger than Taobao Tmall. The anchor of Taobao live broadcast is stable from head to waist, while Tik Tok's waist is long and his head is unstable. KOL+KOC must grasp it, and it can be played from anywhere first. It is easier to play from top to bottom, but the cost is high and the technical requirements are high. Waist talent refers to the vertical class TOP 100. Find a BD business operator, who is responsible for contacting talents and making dehydration orders. KPI= daily talent. The refined sales of BD: KOL screening, followed up for 30 days to 1 talent, but did not follow up to see if it was 100%. People who have worked together have achieved good results, and continue to cooperate again. It seems that the anchor with a bad return on investment must be out of luck. From fragmentation to pulverization, people are the core assets. Don't let go of contact with every customer easily, and dig deeper into contact. Turn employees into KOC and type them from the inside. Omni-channel member CRM system planning. Live knowledge, plus friend-guided PPT is an easy-to-use and unchangeable bait for fan conversion. You can also use 1 cent to hang ppt products. Marketing is awesome: carver. There are 3000 kol live broadcasts of snail powder, which has the potential to become an explosive product. A 20-year-old shop, authentic Liuzhou, standard, boiling soup for 8 hours. According to the scene design of the live broadcast room, will your brand be displayed/packaged in the live broadcast room, will there be symbols, will there be impact, and do product promotion at the same time? Live broadcast, the brand may have little chance to make money. Head, waist and long tail anchor, brand promotion coverage. Atmosphere is a powerful agent for live trading. Content is everything, and group reaction is TOB. The content includes details such as guest identity, ppt, live broadcast room, and personal atmosphere. The small boss does it himself, and the big boss takes the trader. Play again, use amateurs, operate again, use matrices, not flagship stores. Selling lobsters is a matter of life and death. Coach An has a low black silk and acts with Xiaobai Tea online. It's not good to have more female anchors. What should I do? Command harem 300? Digging, getting married, stressed, etc. The ability to accept amateur anchors is good, but it won't last long. Do not do in-depth training, do scientific auditions. The logic of anchor employment: vocational schools, college students, undergraduates, social recruitment, a large part of live broadcast is talents, including faces. Amateur anchor operation system, automatic operation system. Introduction to SOP process, moved by myself, 100 SOP teams were forced. Standardization means simplification above all. Anchor and operation are opposed and torn. SOP& single training session, a speech and a piece of paper. 6 small stores, 3 product lines, 12 live broadcast rooms, this is the matrix. It's hidden in the city and you can't copy it. Pay attention to the number of collections and purchases. Ensure that keywords and long tail keywords rank first. Is the new track, technical barriers and differentiation aimed at consumers, or are you complacent? Reverse thinking: high customer unit price drainage, low customer unit price profit. To be a high-end brand with high unit price, the pricing principle: no price reduction, no coupons and no discounts. Be a friend and broadcast IP to matrix, with Luo Yonghao accounting for no more than 30%. Adopt a cow, see online penetration rate less than 5%, track bonus, incremental market. Category, high repurchase. Stop talking about products and tell stories and scenes. The founder left, 9 chose 1, and the first battle was decisive. Limited resources and personnel. False growth, ignoring competition. Why do you do user operations? Iceberg theory. Either the cost is leading or it is different. Be yourself, find yourself, and your world will find you. There is a freedom that you don't need to explain why you do something. It doesn't take courage to be hated if you just play with people with the same frequency. One thing still needs courage, that is, it has not been completely leveled. In order to make money, I will learn and study all kinds of "skills", and it is easy to get stuck, but the problem of survival has not been solved, so I need to make a transition first. The unity of knowing and doing in Wang Yangming's theory of mind is not only the unity of knowing and doing in our understanding. Never enter the infinite loop of local optimization, always pay attention to global optimization. No matter what you do, you can realize the Tao through what you are doing. Reading is an overrated virtue, which is over-beautified. Don't listen to the boss when choosing a book list, choose the one that suits you. You are now at 1 level, and 10 level can't adapt to reading. Make friends with things that stand the test of time. If you play private domain now, it will be gone in two years. If you play online education some time ago, the policy will change as soon as it comes out. Waste a lot of energy and things, which will not help you much in your later life. Dare to die is not courage, but to live is courage. Romain rolland: The real heroes are those who see the truth of life and still love it. Without a perfect life, imperfection is life. The height of life is not how many things you see clearly, but how many things you underestimate. Don't be happy about things, don't feel sorry for yourself, put down my obsession and start from my heart. Buddhists said: I insist that this is the root of pain. Once you have an obsession, you will be bound by it, and people will have a special liking. Obsession will make people fall into a state of perdition. The worse the ability, the more concerned about other people's opinions and evaluations. Smart people understand that face is not given by others, but earned by themselves. The envy and pursuit of others are like passing clouds, only one's own technology and strength can support the future. Ten years ago, you said that life is as gorgeous as summer flowers. Ten years later, you said that ordinary is the only answer. Life is most afraid of nothing, and it is also said that ordinary is valuable. When I was young, I wanted to be anyone but myself.