"Eat in Guangzhou, cook out of Fengcheng", a CCTV program "Looking for Shunde" opened the door to the people of the whole country, and many folk foods that were only active in Guangdong at first began to enter the eyes of the people of the whole country. Clay pot rice is one of them. As the "representative of clay pot rice", it is Niuzhan Noodle Shop that enters the screen of "Looking for Shunde".

a small shop with an area of less than 21 square meters mainly makes clay pot rice, which not only has the traditional taste

, but also integrates the new school's craftsmanship. From the effect of the program alone, Niu Zhan really made a sense of "paying attention" to clay pot rice, a famous dish in Guangdong.

But it's not just clay pot rice that makes Niuzhan Noodle Restaurant famous. The unique personality of Niu Zhan, the owner of the store, also played a huge role in it: conceit, persistence, irritability and so on. Compared with other shops and craftsmen introduced in Xunwei Shunde, Niu Zhan, as a restaurant owner, is different and unconventional, which brings it higher exposure and topicality.

We also went there, hoping to experience this pot of "different clay pot rice". Unfortunately, we didn't experience the clay pot rice, but only experienced the owner's violent temper ... "Cow Show" eventually became a stalk for shareholders of all walks of life to ridicule.

At present, "XX Cattle Show" has become a normal state in the comment area of many food festivals, perhaps because it's for those UP owners who have been driven out by the Cattle Show, or because it's to vent their dissatisfaction with the "Cattle Show" service attitude, or just for fun. In short, the Black Cattle Show seems to have become a popular fashion.

However, my inner reason tells me that black is not the right option for the media or fans.

Besides, the Cow Show is not just a case. There are many catering practitioners who are similar to or want to become a cattle show. Therefore, we hope to cut in from the perspective of food and rationally see the "bull show phenomenon" and the essential problems behind it.

why the black bull show? What can we learn from the event of the Cow Show? This is the question worth thinking about.

Then, why the Black Bull Show?

undoubtedly, the most notorious thing about Niu Zhan is that he is "different" as a restaurant owner.

before discussing the attitude and personality of Niu Zhan, I want to make a statement that this has nothing to do with the fact that Niu Zhan does not allow us to shoot in the store. If restaurants do not allow us to shoot, as the media, we will fully respect the rights of merchants. The following discussion is only aimed at the words and deeds of Niu Zhan as a restaurant operator, without any revenge or revenge.

As a service industry, the catering industry's relationship between service and service based on interests is based on mutual respect, which is undoubtedly one of the core rules of the catering industry. Niu Zhan, as a restaurant owner, packaged arrogance and even abuse of customers into personality and characteristics, and even beautified it as "personal freedom", hoping to use "personality" as a shield to deliberately undermine the rules of the catering industry, which is obviously his most notorious point.

Furthermore, Niu Zhan keeps saying that he doesn't want to be "online celebrity", perhaps he doesn't quite understand what online celebrity is. To put it simply, online celebrity is about individuality and differentiation. The more different and unconventional he is, the more he can get high attention.

Niu Zhan's arrogance, conceit and bad temper just meet the basic conditions of online celebrity in the information age. In addition, his behavior will be catalyzed by the media, which makes him more and more smooth on the road to becoming online celebrity, which is completely contradictory to his claim that he doesn't want to be online celebrity.

forcibly switch "grounding gas" to "sky-high price"