It is the "phoenix head" of the whole business plan and the highest summary of the whole plan. To some extent, whether investors like your project or not depends mainly on abstraction. It can be said that without a good summary, there is no input.

2. Project introduction

This paper mainly introduces the basic situation of the project, the main facilities and equipment of the enterprise, the basic situation of production technology, productivity and productivity, as well as quality control, inventory management, after-sales service, research and development, etc.

3. Market analysis

Mainly introduce the market situation of products or services. Including the basic situation of the target market, the development trend of the future market, the market scale, the purchasing power of the target customers, etc.

4. Industry analysis

This paper mainly introduces the basic situation of the industry and industry field to which the enterprise belongs, and the position of the enterprise in the whole industry or industry. Compare and analyze with the same type of enterprises, do SWOT analysis, and show the core competitive advantage of enterprises.

5. Marketing

This paper mainly introduces the development goal, development strategy, development plan, implementation steps, formulation of overall marketing strategy and analysis of risk factors.

6. Management team

This paper mainly introduces the management concept, management structure, management mode, basic information of main managers, consulting team, personnel arrangement, salary standard and so on.

7. Financial analysis

It is mainly to estimate the operating income and cost in the next five years, and calculate and make sales estimation table, cost estimation table, income statement, cash flow statement, break-even point, investment payback period, return on investment, etc.

8. Capital requirements

This paper mainly introduces the amount, application method and detailed use plan of the applied funds.

9. Withdraw funds

It mainly tells investors how to recover their investment, when to recover their investment, and about how much rate of return.

10, risk analysis

This paper mainly introduces all kinds of risks that this project will encounter in the future, and the concrete measures to deal with these risks.

1 1, conclusion

A summary of the whole business plan.

12, spare parts

The annex is a supplement to the main part. Due to the limitation of space, some contents are not suitable for too much description in the main body. Put these contents, or the contents that need to provide reference materials, in the appendix for investors to refer to when reading.