QSCV" (Quality, Service, Cleaning & Value) stands for Quality, Service, Cleaning and Value in restaurant management.
QSCV in Q is the English quality of a capital letter, is quality, quality. A set of strict quality standards and management systems have been developed to ensure that customers are provided with quality food under all circumstances.
The S in QSCV is a capital letter for service. As the leader of the restaurant and retail service industry, McDonald's treats service as important as life.
The C in QSCV is the capital letter for cleanliness, i.e., cleanliness and hygiene. Providing a clean and elegant dining environment is the goal of McDonald's places of business.
The V in QSCV is a capital letter for value. The so-called value, is to be reasonably priced, value for money. "Value for money" is a promise to the customer of reasonably priced, nutritious food.
Expanded InformationMcDonald's has been very successful in dealing with the relationship between its headquarters and its outlets, with three main features:
One is that McDonald's collects low initial royalties and annuities, which reduces the burden on the outlets;
Two is that the headquarters has always adhered to the principle of concessions, and has transferred concessions received from its purchases directly to the licensed outlets;
Three is that McDonald's headquarters Thirdly, McDonald's headquarters does not profiteer from the sale of equipment and products to franchisees (many franchising organizations make a major profit by selling products, which can lead to conflict between headquarters and outlets).
McDonald's sincerity is rewarded by the loyalty of its franchisees and suppliers, and the relationship between McDonald's and its franchisees and suppliers is a mutually constraining, ***existing**** partnership. This ****exist ****glorious partnership for the franchisee to show their skills to create the conditions, so that the franchisee's marketing strategy endless, which in turn for McDonald's to enhance the value of the brand has made a great deal of effort.
Baidu Encyclopedia-QSCV Concept