McDonald's deals with the relationship with franchisees in this way: \ r \ n \ r \ nFirst. Ideas. In the whole business environment system, McDonald's trademark holders, management team, franchisees and employees are all equal. Spread this idea first. \ r \ n \ r \ nSecond. Realize. In order to make the idea come true, McDonald's treats every link honestly when dealing with franchisees, keeping its communication channels open and free from corruption. Form a transparent and trustworthy relationship between franchisees and McDonald's. This is what many enterprises can't do, and they can't cross each other's more trusted cooperation. \ r \ n \ r \ nThird. Foresight. Even if we stand on the same platform, we may not be able to see the same vision, but as McDonald's and franchised suppliers, we must see the same vision-that is, cooperation with McDonald's has a bright future, but it is a great responsibility. Therefore, franchisees will put vested interests in long-term development. \ r \ n \ r \ n4. Grow up. Every company does not want to become a century-old and Millennium-old brand and a company that people can trust forever. Then its metabolism is very important, so this platform is endowed with different cultures, and franchisees agree with this culture and learn this concept. -At this time, training becomes a channel of communication and understanding. Of course, we trust this promising company more. \ r \ n \ r \ nFifth. Supervision. We don't know what the future will be like, so every step now is very cautious, because we want to provide safe, hygienic and reliable food and environment for tens of millions of people all over the world every day, provide a better platform for millions of employees to work stably all over the world for a long time, and create value for shareholders who invest in McDonald's brand. Therefore, it will be bound by legal texts (different countries implement different strategies, and the legal texts are different. Respecting the legal policies of each country is a very recognized standard. ), of course, there will be customers, as well as third-party fair institutions to conduct uninterrupted visits and investigations. For McDonald's or franchisees, it is a very respectful decision. \r\n \ r \ nCustomer-oriented and everything for you \ r \ nMcDonald's Company can be said to be one of the most successful catering retail enterprises in the world, and its success is not only reflected in its commercial actions and income, but also in its deep-seated catering culture. It not only changed the eating habits of millions of people, but also revolutionized the food industry all over the world. At present, McDonald's has opened more than 21,111 chain stores in more than 111 countries (regions) around the world by franchise, and it is still expanding at the rate of developing one store every hour. Obviously, it has become a "Big Mac" company integrating catering and retail in the world today. \ r \ n \ r \ nThe customer is always right. \ r \ nEven if the customer is wrong, the mistake must be borne by himself, in order to make the customer feel "completely satisfied" \ r \ nMcDonald's Company, as the leader of the catering and retail service industry, regards service as life-important. After each employee enters McDonald's Company, the first thing is to receive training and learn how to better serve customers and make them 111% satisfied. Therefore, McDonald's Company requires employees to do the following when serving: \ r \ nWhen customers queue up to buy food, the waiting time should not exceed 2 minutes, and employees are required to work quickly and accurately. \ r \ nThe waiter must serve the customers according to the "six steps" of counter service. After the customers order the required food, the waiter must deliver the food to the customers within 1 minutes. \ r \ nCustomers should not be disturbed when eating, and even after eating, they should not "drive away" customers. \r\n \ r \ nTCL concept of McDonald's \ r \ nThis is the requirement of McDonald's company for all employees, and it is also the specific requirement of its own image, including: \r\nT: the first letter of English TENDER, that is, careful and careful. \ r \ nMcDonald's Company requires employees to devote themselves to serving every customer carefully, and not to neglect any subtle link. \r\n\r\nL: The first letter of English LOVING is love. \ r \ nMcDonald's Company not only pays attention to making profits, but also pays attention to social welfare undertakings, so it often sponsors social charity undertakings to fulfill its social responsibility. \r\n\r\nC: the first letter of English CARE, that is, caring, caring. \ r \ nSpecial customers, such as disabled customers, will be treated with considerate service, so that they can enjoy the pleasure of dining at McDonald's as normal people. \ r \ n \ r \ nThe phrase "McDonald's is more than just a restaurant" accurately sums up the management philosophy of McDonald's Group. \ r \ n \ r \ nEditor: Wei Qi Jian Xi Hong Xu