Management strategies and skills of the hotel catering marketing team

There are several problems in the personnel management of the marketing team: the personnel are highly personalized; High working flexibility; Decentralized workplaces, etc., so how can team managers manage efficiently? You need some management strategies and skills of the marketing team. The following is my knowledge about the management strategies and skills of the hotel catering marketing team. Welcome to read.

Marketing managers should not change the personality of team members

Everyone knows that there have been excellent teams since ancient times, and the personality differentiation of team members is obvious. That's The Journey to the West's team to learn from the scriptures. Just think, if Tang Priest polished the Monkey King's personality into a smooth search, can he still play the Monkey King's skill? If not, how can he successfully protect Tang Priest from learning from the scriptures? Just because the Monkey King's personality is too strong, he can't get along in the Heavenly Palace, and he has violated many laws and regulations. Although Wukong has a strong personality, he has a loyalty to the team and a helpful attitude, which is worth learning from Bajie, the second brother.

As an excellent team manager in a marketing management team, don't deliberately change the individuality of team members. Always guide members with strong personality to the right track. Strong personality is his weakness. Then the person with strong personality is often the backbone of the business in the team. How to give full play to his enthusiasm and importance in the team requires the art of employing people by managers.

Marketing managers should be able to praise team members

People laugh when they say a word, and people jump when they say a word. The "taste" of the same words is different, and different people say the same thing will have different effects. As a manager, how to motivate team members? Is to learn to praise them. Modern preschool education focuses on inspiring and praising children. Kindergarten teachers warn parents and friends at every parent-teacher meeting not to hit children. For example, you see how obedient King is in your class, how naughty you are, how bad his homework is, and people are not angry with his parents. At this time, the child's self-esteem will hurt, so how can I service the shortcomings of the child? How should parents guide their children? We should learn to praise them. Whenever children make a little progress, as parents, we should praise them. "Son, the teacher said that he was obedient and behaved well when he was not in class today. The teacher praised you. Mom was very happy to hear that. In order to show your progress, mother decided to buy a toy as a reward. "Children make progress in different fields every day, and make continuous progress in the praise and affirmation of teachers and parents."

In the management of the team, it is to constantly improve the organization's online level to improve the overall level of the team, and learn from it and learn from it. Then we are constantly praising the long board and short board in the team, and then the overall quality of the team will be improved.

Team managers should create a positive working atmosphere and environment, and create a happy job. The working atmosphere of happy marketing is the cornerstone of exerting team energy. It is particularly important to stimulate people's potential in the management of happy marketing team, and the work efficiency of employees in happy work is improved several times. In a word, improve the enthusiasm of team members-recognition, and constantly recognize their achievements.

"You are dressed very beautifully today, and you are a lady." Female colleagues are very happy when they hear this, and they are also very happy to work and their work efficiency is greatly improved. "I agree with your point of view ....." Many praise languages and occasions. As a team manager, you should always seize them. Are you ready to be a professional manager who praises at the same time? Have you learned how to praise others?

is the team's performance forced?

children who study well look forward to exams, while children who study poorly are afraid of exams. What are you asking? It goes without saying that children who study well can be recognized by their parents and teachers and appreciated by their classmates after the exam.

On the contrary, children with poor academic performance are afraid of criticism from teachers and parents after exams. These two results are different, and the same is the need for glory and good side. Is the good boy typed? Obviously, the answer is no, and there are similar common problems among marketing team members. Every year, when the marketing manager makes a report on his work, the good marketing manager has high morale and is treated differently. I don't need to mention how happy I am. On the contrary, the poor completion is the opposite.

The policies, products and other support of enterprises are basically the same. Why are the results so different? Where is the reason? Some people put forward different reasons, such as the manager's lack of pressure, weak sense of responsibility and poor skills of team members. Then let's analyze the monthly marketing meeting of marketing teams with different performance.

When I attended the monthly meeting of JS office respectively, I found that on July 3rd, 2112, the marketing team of JS office began to summarize last month and work plan for next month step by step. JS office ranked first in the country in June, and the task achievement, sales growth and market share in the first half of the year were a "bull". Of course, all sales staff also had good returns in income. The hour hand points to 8:31, and all the staff are here. The office manager first made a sales analysis of last month, and every marketer's face was filled with smiling faces. In the southern region, the achievement rate last month was 147%, the sales growth rate was 76%, and a series of figures that sounded very happy made the team members in the southern region happy. When the balance of figures turned to the northern region, the team members were dejected and the figures were unsightly. After the meeting, people in the southern region praised each other and were in high spirits. People in the north are like deflated balls, and the northern region has reached a low level for several months, which is a serious disaster area for the office. The office manager and business director give a report once a week and follow up with a phone call every day, but the performance is still not up. There is a "anecdote" in the office. Whoever wants to fire him will be transferred to the northern region. Business people are under great pressure, some of them are looking for a "next home", and some are absent-mindedly coping with their work. After the meeting, the office manager gave everyone a good scolding, and gave everyone an order, claiming that who would finish leaving this month and so on.

after one month, the sales in the northern region are still unsatisfactory. It is conceivable how the marketing staff in the northern region spent this month. Even the team itself can't find out the reasons for the problems in the northern region. It can be said that the team members are distracted and don't know what to do. I feel depressed about my dark future.

One day, the office manager called me for a long time, mainly expounding three problems:

1. The marketing staff in the northern region have poor execution ability, the business staff have low understanding and so on.

2. Dealers have a low awareness of cooperation and are unwilling to bear the serious phenomenon, so they optimize the dealer network in some areas.

3, repel unqualified business personnel. As soon as the phone call was over, I anticipated the pressure of the office manager and the fate of the people in the northern region. I rushed to the JS area day and night, and I understood and sorted out the problems reflected by the office manager. I said, "Manager Wang, don't worry, wait until I visit the northern region before making a decision." I first arrived in the XZ region, and he met me in high-speed railway station at 11 am. We can imagine his haggard appearance after meeting the business staff. I said, "Liu, let's find a place to live first, and then we will visit the market together. We settled down under his guidance, and then we visited the market together. Have a simple lunch together at noon. There are a lot of problems in the market after a day's walk. After dinner, we have a simple wash. Let the salesman call me to my room and start our conversation. I'm worried that they are under pressure and can't say what they really think, so I said that our conversation today is only about dealing with market issues, and there is no unexpected pressure such as other positions. It is necessary to highlight peer-to-peer communication and say everything you know. After some communication, the main problems are as follows:

1. Business personnel are neglected in the team, can't get the respect of the team, can't lift their heads due to poor performance, and have a heavy burden in their hearts.

2. The market problem has not been well changed. Because of the change of my own mentality, I feel higher when I work.

3. Without the support and guidance of the office, the monthly sales are forced by the office manager to be schizophrenic and have a bad mentality.

it's getting late. tomorrow, let's talk to the dealers and listen to their ideas. I'll make an appointment around 9 o'clock tomorrow. Early the next morning, I telephoned the office manager to communicate the specific market rectification plan:

1. This month, I asked the business personnel in this region to analyze the highlights of their monthly work at the monthly meeting, and at the same time, I reported the practical problems existing in the market to everyone for collective suggestions.

2. Fully affirm the good side of the business personnel's work, and work out a specific work progress schedule (5W1H method). After a lapse of two months, the region broke away from the "hat of poverty"

"A positive attitude is like the sun, where it shines. A negative attitude is like the moon, and the first day and the fifteenth day are different. " As the manager of the team, it will be infinite to give full play to the enthusiasm and energy of the team members.

Pay attention to the shortcomings in the team

Everyone knows Cannikin Law in the management of the team, and the level of the whole team depends on the shortcomings in the team. So, how to improve the team's combat effectiveness and improve the shortcomings in the team?

People have different opinions, some say to eliminate the shortcomings in the team, others learn from each other's strengths and so on. The purpose is the same, that is, * * * to improve, and everyone agrees with the harm of shortcomings in the team. As a manager in the team, how to help and improve that short board!

1. Skills training is a good way to improve the team's shortcomings, and helping the team's short-board members to work methods and skills is the best reward for the team's short-board. Often, we can't rush for short board, and it is especially important to find the crux of short board.

2. We all know that a good boy is boasting. Every progress they make can be recognized and encouraged, and they can bring fresh strength to the team.

3, do a good job of psychological counseling. It doesn't take a day or two to effectively improve the short board, or not every short board can achieve good results. Psychological counseling should be done well in the improvement of team shortcomings, and psychological function is the core magic weapon for successful professional managers. Kong Ming didn't say it very well: "If you can attack the heart, you will be self-defeating. From ancient times, you know that soldiers are not belligerent; If you don't judge the situation, you will be lenient and strict, and you will have to think deeply later. "

4. In the development of the team, it is by no means to reduce the online level of the team to manage the team, but to continuously improve the online level of the team to develop the team. ;