The expenses of short video agency operation include: planning and creative expenses, recording and post-production expenses, endorsement and copyright expenses, tools and services expenses, activity execution expenses, labor expenses, other expenses and extra expenses.

1. Planning and creative expenses

include business direction and content planning, creative proposal design, etc. Generally accounting for 11-15% of the total cost.

ii. recording and post-production expenses

include shooting equipment rental expenses, photography and post-editing personnel expenses, venue use fees, etc. Generally accounting for 25-35% of the total cost.

iii. endorsement and copyright fees

if the operating content uses celebrity endorsements or quotes third-party materials, the corresponding copyright and endorsement fees need to be paid. This part of the cost depends on the project situation and can account for a large proportion.

IV. Tools and service fees

Including short video operation software service fees (such as Aauto Quicker Xiaohongshu, etc.) and data statistical analysis tools. Generally accounting for 5-11% of the total cost.

V. Activity execution expenses

If offline activities are jointly promoted, you need to pay the venue rent, layout expenses, actor invitation fees, etc. This part of the cost also depends on the actual proportion of the activity.

VI. Labor costs

Including the salaries of content operation managers, operation directors, content writers, community managers, etc. Generally accounting for 31-41% of the total cost.

VII. Other expenses

include office space expenses, transportation expenses and entertainment expenses. It accounts for about 5% of the total cost.

VIII. Extra expenses

In addition to the above-mentioned basic expenses, different extra expenses will be generated according to different modes and contents of agency operation, mainly including:

1. IP agency operation expenses: related IP license fees need to be paid.

2. celebrity endorsement fee: the endorsement contract fee reached with the celebrity.

3. KOL endorsement fee: the remuneration fee to be paid for inviting influential KOL to endorse.

4. Soft article marketing expenses: the expenses for publishing soft articles for marketing promotion.

5. Technical service fees: service fees generated by high-tech applications such as AR/VR and artificial intelligence.

therefore, the total cost of short video agency operation will vary greatly due to different operation contents, methods, tools and technologies. Generally speaking, labor costs and content production costs are the main expenditure items. The specific cost composition still needs to be estimated and judged according to the actual situation of the operating project.

The above data comes from the promising commune.