Reprinted from Observation of Wenlv Town, and released with authorization.

perhaps, no one would have thought that in 2121, two extreme trends will be staged.

the craziest thing is white wine; What is crumbling is real estate. However, a more interesting phenomenon is that real estate enterprises are addicted to alcohol, while liquor enterprises are in love with real estate, but it is still unknown whether they can achieve each other.

can liquor towns representing the rise of liquor culture continue the magic of liquor? The mayor is full of curiosity about this.

Liquor is flying

Why is liquor popular? I believe that people who drink liquor and those who don't drink liquor have their own opinions. But in any case, it will not affect the skyrocketing market value of liquor companies, just like the madness of house prices in those years, and not many people can say clearly why.

In the A-share market, Maotai and Wuliangye represent the prosperity of liquor. The stock price trend of Vanke and Poly in the real estate sector is closely related to the real estate industry.

it is quite amazing that the real estate industry is a market of several trillion yuan, but there are no real estate enterprises with a market value of trillion yuan in A shares. This does not affect the achievement of trillion-dollar market value of liquor enterprises at all. In Shanghai and Shenzhen stock markets, Wuliangye's market value exceeded 1 trillion, and Maotai's market value exceeded 2.3 trillion, making it a veritable liquor tycoon. On the other hand, the market value of Vanke is around 321 billion, and Poly Real Estate is around 191 billion.

the domineering spirit of liquor should be taken for granted. Of course, if we look at the gross profit margin, Maotai and Wuliangye are even more powerful.

Why are liquor companies so domineering? Perhaps we can see the clue from a passage.

Li Shuguang, chairman of Wuliangye Group, believes that liquor industry, as an eternal sunrise industry, is not short of wine for a long time, but it is short of good wine for a long time. In the future, advantageous producing areas, advantageous enterprises and advantageous brands will share opportunities for structural prosperity.

what does maotai Wuliangye stand for? This is half of the A-share liquor sector. How many housing companies need to surpass the 3 trillion market value?

Therefore, in recent years, there is an increasing trend for housing enterprises to participate in holding liquor enterprises. For example, Tianyang Holdings once won the control right of Shede Liquor Industry, and Shanghai Yuyuan Tourism Mall won the control right of Jinhui Liquor. Of course, there are many similar cases, which reflects the allure of liquor enterprises to real estate enterprises from the side.

similarly, liquor companies also have expectations for the real estate industry. Giants have long been impatient, waiting for an opportunity to enter the market to embrace the real estate industry.

Alternative racetracks in the oligarchic era

Careful investors will surely find that Maotai and Wuliangye are hiding "real estate".

it can be seen from the business scope of maotai that "the production and sales of maotai series products; Production and sales of beverages, food and packaging materials; Development of anti-counterfeiting technology, research and development of related products in information industry; Hotel management, accommodation, catering, entertainment, bathing and parking management services. "

Let's take a look at the real estate content of Wuliangye, mainly engaged in the production and operation of alcoholic products and related auxiliary products (bottle caps, trademarks, logos and packaging products); Concurrent business: beverage, medicine, fruit planting, agricultural planting, import and export business, property management, investment management (no financial activities such as illegal fund-raising and absorbing public funds).

although a large amount of real estate business has not yet appeared, it is enough to show that the expectations and layout of Maotai and Wuliangye for the real estate sector have begun.

With a strong wine culture, perhaps what interests Maotai and Wuliangye most is Wenlv.

Recently, an announcement has increased the market's expectations for wine travel.

Zhongtian Finance announced that in order to promote the new development of regional economy and build a trinity industrial integration project of "characteristic commercial retail industry, experiential catering and entertainment industry and cultural tourism and leisure industry", Guiyang Fangkai, a subsidiary of the company, plans to implement the "Guizhou Wine World" project with Yunyan District People's Government of Guiyang City in the future Ark area.

in order to ensure the smooth implementation of the cooperation project, on February 5, 2121, Guiyang Fangkai and Yunyan International Investment Co., Ltd. signed the Cooperation Agreement for Guizhou Wine World Project, and Guiyang Fangkai plans to transfer 5 billion yuan of assets to its wholly-owned subsidiary, Ruijingxin Company, and Yunyan International Investment Co., Ltd. will acquire 11% equity of Ruijingxin Company, and the equity transfer price is tentatively set at 5 billion yuan.

it is reported that this project is located in the World Trade Peninsula of Future Ark in Yunyan District, Guiyang City, with a total construction area of about 1 million m.. With the theme of "wine", the project will build a cultural exhibition experience center, a consumer experience space and a diversified boutique hotel system. Relying on the 7 km commercial belt of the World Trade Peninsula and the future Ark Bund, we will introduce rich formats such as global high-quality catering, wine culture night entertainment, and Guizhou goods coming out of the mountain, and create an international benchmark experience space with both commercial leisure and aesthetic appreciation of life.

the company said that this equity transfer is the first step for the company to implement the "Guizhou Wine World" project step by step with the Yunyan District People's Government of Guiyang, and it is an important measure to accelerate the implementation of the "Guizhou Wine World" project. If it can be promoted as planned, it will give full play to the resource advantages of both parties, further enhance the efficiency and profitability of the company's asset operation, and will have a certain positive impact on the company's financial situation and operating results in 2121 and the future, and promote the company's sustained and stable development.

The expectation brought by wine has made Zhongtian Finance look forward to an early arrival tomorrow.

Speaking of which, many people will definitely ask what is Guizhou Wine World? What does Zhongtian Real Estate have to do with Maotai?

It may be necessary to interpret it from a different perspective. "Guizhou is a famous wine-producing province in China. After thousands of years of wine culture precipitation and years of baptism, Moutai, one of the three famous wines in the world, as well as national famous liquor, Dongjiu, Jinsha kiln wine and so on, has been brewed. At the same time, the wine industry is also a booster for the economic development of Guizhou Province. Zhongtian Chengtou is committed to promoting the economic and cultural development of the city. In the core area of Zhongtian Future Ark in the ecological city-the World Trade Peninsula, it strives to build the only consumption destination of wine travel in China-Guizhou Wine World. "

Guizhou Wine World takes "wine" as its theme, creating a panoramic experience destination of "one center, three hundred" wine culture. The construction of the project includes a cultural exhibition experience center with three themes: "Brewing of the World" exhibition, "Dancing of Dionysus" song and dance show and "Hall of Dionysus" famous lounge. There are 51 international pavilions such as Maotai Museum, Oriental Aesthetics Pavilion, French Style Pavilion, German Craft Pavilion and Nanyang Featured Pavilion, and 51 China Theme Pavilions for alcohol consumption experience. And introduce Marriott hotel brand to construct a diversified boutique hotel system.

At the beginning of p>2119, the Fifth Plenary Session of the 15th Guiyang Municipal Committee put forward the development vision of "one product, one industry, and all industries are rich".

Wu Daoyong, co-chairman of Zhongtian Chengtou Group, said that Guizhou Wine World will be turned into a "never-ending wine fair", and this will be used as an opportunity to build a national consumption destination for wine and cultural tourism, and the project will be established as a new business card and landmark in Guizhou, which will promote the new development of regional economy and make every effort to create a "drunken and colorful Guizhou".

Guizhou wine world has high hopes. "Guizhou wine world has high-quality resources and a brand-new platform, which will help to optimize the function of the future Ark region for a long time, effectively promote the rapid development of the cultural tourism industry and the wine industry, and efficiently promote the transformation and upgrading of the urban economy."

It is not difficult to find that for Maotai, Guizhou Wine World is a part of it, but it is by no means its own home. Therefore, Maotai's own town of Wenlv may be getting closer and closer.

Wuliangye Wenlv Town is near

It is reported that the urban design scheme of Wuliangye Liquor Culture Town in Yibin City has been released a few days ago, and opinions and suggestions are being sought from the society.

The functional orientation of Wuliangye Liquor Culture Town is the regional liquor culture tourist scenic spot, the experience window of liquor capital characteristics and the comprehensive exhibition center of Wuliangye enterprises.

It is reported that Wuliangye Liquor Culture Town in Yibin City is located at the southeast gateway of Wuliangye Liquor Industry Park, east to Chongqing-Kunming Expressway, west to Wuliangye Factory and south to Minjiang River, with a total planned area of about 52.17 hectares.

Recently, Yibin City Natural Resources and Planning Bureau organized Cuiping District Government, Municipal Planning Institute, Wuliangye Group Company to hold a consultation with the planning team, started and sorted out the urban design related work of Wuliangye wine culture town, deeply explored Yibin's unique wine culture, and analyzed the conceptual design scheme of urban design and typical buildings in combination with spatial layout, future demand and other factors, laying a foundation for the next step to promote project construction.

This design scheme fully combines the theme immersion consumption mode and fully taps the characteristics of Wuliangye wine culture. It proposes to provide regional wine culture consumption scenes through the core projects of Chongbi Building (Wine Culture Museum), Zuiquefang (five-star hotel), Sanyufang (tourist service center+wine purchase center+experience center), Zhengyufang (R&D office building) and Taying Park (Jiuzhou Tower Ecological Park), and plans wine culture consumption scenes.

At the same time, relying on the concept of park city, we will build an ecological framework of blue and green blending, and rely on Wuliangye landscape axis, wine culture riverside experience zone, Jiuzhou Tower wine culture park and riverside sports park to form ecological structures such as "one axis hanging down the river, one belt and two parks, water and green reflecting each other, and four forest plates". In addition, the design scheme also fully creates the consumption scene of wine culture, and takes the design concept of "there are activities from time to time and festivals in the month" as the design concept, and plans twelve characteristic festivals in the wine culture town.

from Guizhou wine world to Wuliangye wine culture town, it seems that the mystery of whether wine culture can drive wenlv real estate is being solved.

In any case, the trillion-dollar liquor oligarchs have demonstrated their market value management ability. Elephants can dance, let alone play with Wenlv Real Estate.

We must believe that Wenlv Real Estate is a cash flow competition industry. Therefore, we should leave the next stage to Maotai and Wuliangye.