Starting from the place of origin, empowering the value of agriculture

Taking Park Dao Liangpin, which is engaged in the new retail of high-quality ingredients, as an example, it chooses the planting place of rice in the production area of high-quality rice - Wuchang City, Heilongjiang, and achieves the unified standard and specification from the varieties, biologically-based agents, planting modes, purchasing, processing, and even sales. In addition, from harvesting to processing until it can be consumed, the rice still needs to be hulled and preserved, so Park Avenue Liangpin believes that the standard of new rice must be new grain within 1 year, hulled within 1 week, and used within 1 month, and that the new grain must be warehoused at a constant temperature, and the new rice must be refrigerated for freshness.

Italy's new retail enterprise Fico is also the same, the agricultural production, processing of agricultural products, food retailing, catering and agricultural education are all combined together, integrated into the 150-acre "agri-food park", the "farm" into the supermarket new retail. Moving the "farm" into the supermarket of the new retail. Here you can see how he made the value of a pig five times the traditional model.

Usually, the value of a pig is the price of 200 pounds of meat. But in Fico is different, where you can buy fresh pork, that's right, but that's only the first layer of value; consumers in Fico can observe the pig farm on site, because they moved the pig farm into the supermarket, the ticket for the live tour is the second layer of income; Fico can also see the processing of ham and sausage, there are traditional craftsmanship as well as modern technology, and masters of the field, which is the third layer of value; you just look at the traditional model and see the value of a hog, the price of 200 pounds of meat. This is the third layer of value; you just see may not be too much, to participate in the gourmet course, you can make ham or sausage, this is the fourth layer of value; you see the whole process from breeding, to processing, to cooking, you certainly can not wait to every meal, this is the fifth layer of value. And of course there are multimedia presentations at Fico, one of which is a theme like people and animals, which are all educational values that agriculture gives us.

So starting at the source, with high-quality specifications that drive the production of more valuable agricultural commodities, is an opportunity for agriculture to grow, and a necessary start for new agricultural retailing.

Online + offline unmanned retail, convenient experience

Shrinking the production and transportation cycle of new rice is far from enough, and the new agricultural retail is also facing a commercial upgrade. New agricultural retail must provide consumers with the ultimate consumer experience by technical means, such as offline and online data connectivity, unmanned retail to provide a convenient experience, and even big data, AI technology to improve the efficiency of the supply chain and distribution, to form a simpler and more effective business logic.

Boxma Fresh Life sells all SKUs online and offline at the same price, so that consumers can experience consumption offline and then continue to consume online. The injection of king crab and other seafood can maintain its freshness as much as possible, in this case, effectively promote the degree of commercialization of agricultural products, according to the data released by Boxmart Fresh Life to the public, its online orders and offline orders is 7:3, greatly enhancing the profits of agricultural products.

As Jack Ma said, the next decade is the era of new retail, online + offline must be combined. This is a description of the new retail, and the same is true for the new agricultural retail. And the impact of new agricultural retail on consumers is by no means just quick, but more of a healthy lifestyle. The next ten or twenty years must be the world of new retail.