1, efficiency and growth
From my point of view, I think two things are the most important in the whole market of 20 17, especially in the internet field. The first thing is to speed up and increase efficiency. Every company is improving in iteration speed and service response speed.
Internet is used to solve the problem of information asymmetry. But today, the mobile Internet has solved the convenient problem. Convenience and convenience are the core factors in all services. In the past, users were more sensitive to price, but now consumers are more willing to pay for convenience.
At the same time of extremely fast service experience, it is the optimization of efficiency. I spent a lot of time this year paying attention to the operational efficiency of the company. Because cost is always your upper limit, you must constantly reduce costs and improve efficiency. For example, in terms of logistics, we will adopt a new distribution mode of separating delivery from delivery in some high-density areas. In high-density areas, we can take meals from restaurants first, put them at a distribution point, and then send them out collectively. Including us, we are also trying to deliver food by drone.
2. Integration and services
The second thing is integration and service. Internet companies talk about how to do quality and service, but in fact they have to do heavy work. It is the trend of the whole internet company in the next decade, that is, heavier, deeper, more refined and more vertical. Only in this way can Internet companies do a good job in quality and service. Why should Alibaba do a completely different model from Taobao? It is to better grasp the quality of products and services.
This is a problem that all internet companies or trading companies will face today. In the past, user experience more refers to online product experience, such as opening speed and response speed. The current user experience requires a full link user experience. For the rapid development of O2O companies in the past few years, the full link experience is more important. Therefore, we propose to move from online and offline connection to online and offline integration, referred to as OMO (online merger offline), and the purpose is also for quality and service. It is difficult to make a qualitative leap simply by doing online. In order to provide consumers with a better product and service experience, we must integrate offline and optimize on the supply side.
For us, it is to make new catering and have more confidence in food production and supply chain. For companies like Didi, it may be necessary to develop cars and train management drivers to make the experience better. Amazon's acquisition of Whole Foods Supermarket is also to control the fresh supply chain and sales channels.