1, dig out the capacity, positioning keywords

2, deadlock user needs and pain points

3, leverage hotspots

4, follow peers

5, learn from the pop-ups

6, open the selection meeting

One, dig out the content positioning keywords

This skills can not only help you find out an infinite number of selections, but also help you better familiarize yourself with the industry, understand the industry, and interpret the industry, because it requires you to dig deeper and deeper and more exhaustive from the positioning of the keywords.

For example, everyone should pay attention to @Xinbang, what is the positioning of @Xinbang? At the introduction of its account function, it is written: increasing powder, realizing, operating, observing, Xinbang gives you a different new way of thinking. New List - content entrepreneurship service platform. This is its positioning. If you give the new @ new list to dig keywords and make selections, what will you do? I'll dig to show you.

Let's pick a big keyword from its positioning, such as "increase powder". What can you dig up from "uplift"? There are so many! For example, you may immediately think of "ways to increase the powder", and then you continue to think, is it possible to help people inventory "public number rapid increase in powder 8 ways"? This is a good topic.

Then, you can not every kind of powder way to dig through, do in-depth interpretation? This is not a selection of eight, and then, each of these eight ways to increase the powder is not a very representative account? Each find three classic case study interpretation, a case depth interpretation is a selection, so is not it 24 selections? You write three per month, you can write eight months. Is this not the end?

Much more. For example, how to get the first seed users at the beginning of the account? This is another good topic, right. According to the formula just now may be able to dig out another 24 topics. You think it's not enough? It's okay, continue to dig endlessly, such as: local number how to quickly increase the powder? Beauty number how to quickly increase the powder? Education account how to quickly increase the powder? Is not disassembled, and a dozen or so selections. Of course, I'm just talking about the increase in powder, corresponding to the keyword powder is not to dig out a whole lot of selections, etc.

As long as you have a good understanding of the topic, you will be able to find the right answer.

As long as you open the brain hole, there is never a shortage of topics. The first thing you need to do is to get a good idea of what you're doing, and how you're doing it. Maybe you need to be more comprehensive, systematic, in-depth understanding of the industry, right?

Second.

First of all, define your user segmentation, and then list their needs and pain points, which is the selection of the library.

How do you record find user needs and pain points? This is a good question, how to find it? Go back to the user's real life, work, thinking in the scene, in the user to do every thing in each link to ask yourself, this link on the user may encounter what problems, need my help what?

For example, if you're doing a startup account, your user group is: entrepreneurs, potential entrepreneurs, investors, and more broadly, people working in the technology and Internet community.

Let's take a single one, for example, entrepreneurs, what are the needs and pain points of this group?

We just said, back to the real scene. What do entrepreneurs do? Entrepreneurship ah, what do you need to start a business? You have to find a project first, right, then you have to recruit, right, then you have to finance, right, then you have to manage the team, right, you have to make the product, right, and so on.

Each of these is full of pain points, so let's pick one and continue to analyze it, such as "finding a project". When looking for a project, what will entrepreneurs think: what are the entrepreneurial wind port today? What project has a high success rate? What projects have low risk? What projects are easier to get financing? What projects are low-input high-yield? What projects have a low barrier to entry? And so on. You can think endlessly, these are very good topics, and then you can then do case-based interpretation for each pain point, another wave of topics.

The first two ways are essentially the same, or back to the user, what value you can create for the user, if you lack of selection, it shows that you are not enough love for your users, not enough to understand, you do not know why your users are anxious every day.

III. Leveraging hotspot

Chasing hotspots is probably the favorite of all new media editors, so most of the new media I go to work the first thing is to brush the circle of friends, brush the microblogging, brush industry vertical website to find hotspots, if there is a hotspot today, there is no need to burn the brain to knock the topic. When chasing hot spots, how to find the angle of selection in general, this is very key, how to find a better selection to catch up with the hot spots and not so strong to rub hot spots?

I worked out a formula is: hot keywords + content positioning + user pain points

An example: If you are entrepreneurial account, the Tanabata hotspot came. First of all, you have to think of keywords, including: Tanabata, love, romance, gifts, singles, dog abuse and so on. Then combined with the content positioning and user pain points, we can do the selection of topics are:

"Entrepreneurs over the Tanabata Festival Guide"

"Tanabata Festival, I should see investors or accompany the girlfriend?

"Jack Ma, Qiangdong Liu, Hongyi Zhou, you do not know the love story of technology big brother"

"What is the experience of having an entrepreneurial boyfriend?"

This is the first time I've ever seen an entrepreneurial boyfriend. will not deviate, because the formula has "content positioning" and "user pain points" to you to limit the scope of the topic, as long as this is done, basically in line with the positioning of the account.

Fourth, follow the peer

This is a very effective way to choose the topic, always pay attention to your peer accounts, competitor accounts, the same type of account, not to you to steal people's selection, but your positioning is similar to their selection of the topic will give you a lot of inspiration, and it is after it is verified.

For example, if I do the new media in the VC circle before, when I do not have a topic to do, then I go to turn @ 36 Krypton, @ Huffington, @ Venture Help, @ i Dark Horse, @ Tencent Technology, @ NetEase Technology, and other public numbers, I look at the number of these days to send what, which is not bad, is not I can do a selection of such a topic, although This way seems to be the most no what? Although this approach seems to be the least technical, but in fact is the best way to use a way, you must learn to leverage the power, standing on the shoulders of others to think.

Fifth, draw on the pop-up

This is similar to the above closely with peers, belonging to the inspiration through the inspiration to do the selection. You see a pop article, try to change the scene to it, steal the beam, etc., to see if you can pull to your content.

For example, I saw a pop-up article "The tears you're shedding right now are the water in your brain when you're looking for a job"

@Socket Academy? can be changed to "the tears you shed when you write, are all the water in the brain when you set the selection"

@ entrepreneurship can be changed to "the tears he started his own business, are all the water in the brain when he was looking for a project"

@ mimong can be changed to "the tears you shed in your marriage, are all the water in your brain when you were looking for a partner"

@ have a car can be changed to "the tears you shed when driving, are all the water in the brain when you buy a car

This way is also very good to use, we have said before, everything is a set of rules, borrowing from the explosive is actually extracted from the explosive article a set of rules to be used in your selection, this set of rules may be the selection of rules, may be the selection of ideas, may be the expression of the set of rules.

In fact, not only do we draw on the pop-ups , V will also draw on, for example, before Spenser made a pop-up "nothing don't want to go to the startups", followed by @ Mimeng also made a similar selection "you are a normal person? Then don't go to a startup"; public number @look made a "Lipstick is very expensive? Why can't you buy your own? , followed closely by Mimoun did "lipstick I buy my own, you give me love is good".

Six, open the topic will be

This is the work mechanism to ensure that there is a selection of topics can be done, the power of many people, when you can not create a closed car when others a little bit of you may have a big brainstorming, this is very common, because people have their own thinking stereotypes, trapped, can not break through.

You can try to fix the time to open the selection of the day, such as 10 o'clock in the morning, the selection of the topic will not have to be a long time, you can set a general direction in advance, before the meeting of each person to open their minds and think about the meeting, each person to say their own thinking, ideas, perspectives, ideas collide with each other, each other to stimulate the inspiration, may be able to produce a lot of good topics, a lot more efficient than a person behind closed doors.

The above is to do a good job of public daily selection of the 6 skills, selection is a problem you face every day, if you do not have to form their own set of selection of routines and methodology, you will often dry eyes at the computer, not only will you be very anxious, but also make your work become very inefficient, so it is necessary to synthesize these 6 skills and combined with their own account, to figure out a suitable for their own efficient selection method.