Located in Jiangkou Town, Fenghua, Ningbo, Zhejiang Province, Romo Group was founded in 1984, is the State Administration for Industry and Commerce approved national, non-regional, cross-industry, modernized and famous large-scale apparel enterprise groups, Romo annual sales of western-style clothing ranked first in the country, and ranked second in the overall share of the domestic market. The annual sales volume of western-style clothes ranks first in China, and the comprehensive share of the domestic market of western-style clothes ranks second. 2002 sales of 1.5 billion yuan, breakthrough profits and taxes of 120 million yuan, the group is also the largest export enterprise of western-style clothes in China, and it has exported more than 5 million sets of western-style clothes, and the export volume ranks first in China. The group now has fixed assets of 1 billion yuan, with 98% of the world's first-class high-tech clothing production equipment, high-quality employees more than 10,000, the company passed the ISO9002 international quality system certification and ISO14001 international environmental protection wrenching blame the fluke shoes exploded cat environmental management system certification." "Romo" is now the United States, the United States, the United States, the United States and other countries. Romo" is now a registered trademark of the United States, France, Italy, Russia, Japan and other more than 20 countries, as China's well-known trademarks, China's famous brand, Zhejiang famous brand.

September 2007 by the national authoritative assessment agency 010-81870798 assessment, its trademark value of up to 2.6 billion yuan, the success of the Agricultural Bank of China mortgage loan of 780 million yuan, creating a domestic intangible assets mortgage the most.

I. Trademark appraisal procedure

1. Understand the purpose and willingness of the client to appraise, and make full communication;

2. Sign a commissioning contract to clarify the purpose of the appraisal, appraisal object, appraisal reference date and requirements;

3. Define the attribution of property rights;

4. On-site inspection, to understand the status of production, operation, management, etc.

The Company in the On-site inspection to understand the following:

A. The economic and cultural conditions of the geographical area where the enterprise is located, and the economic and cultural conditions of the geographical area where the enterprise's project is developed.

B, the main successful experience of the enterprise.

C, the business situation of the enterprise: the current business situation of each important subsidiary.

D, the current status of enterprise management: site management, system management, safety management, cost management and so on.

E, the status of the enterprise's major honors and the status of social welfare work.

F, the status of enterprise talent and human resource management.

G, the status of intellectual property rights and the degree of technological advancement.

H, the state of enterprise culture construction and the state of workforce construction.

I, the management team of the enterprise, especially the management ideas of the leading core figures.

J, the enterprise's future development plan (3-5 years) economic forecast.

5. Guiding the client to fill in the information;

6. Market research, data retrieval, analyzing the relevant market demand, technical indicators, economic indicators, industrial policy, industry information, etc.

7. Expert argumentation, assessment and estimation, three-level review;

8. Issuing the draft of the appraisal report, exchanging opinions with the client and improving the report;

9. Issuance of formal evaluation report.

II. Time required for trademark evaluation

The evaluation time is fifteen working days from the date of signing the contract to complete all the work and deliver the formal report to the client. Your company should inform us in advance of any special requirements for the time to facilitate timely adjustment of the work arrangement and progress.

Specific work and time schedule:

(1) On-site work of about three working days; the enterprise should cooperate with the appraisal organization to complete the work:

A. Discussion and inspection: to understand the enterprise's history of development, experience, and future development plans; (one working day)

B. Provide the basic materials for the appraisal in accordance with the list of information proposed by the appraisal organization (two working days);

B. Provide the basic materials for the appraisal in accordance with the list of information proposed by the appraisal organization (two working days).

(2) Market survey, industry research, report writing, and three-level review (about ten working days);

(3) Issuance of the draft appraisal report and solicitation of the client's opinion (one working day)

(4) Issuance of the formal appraisal report and transfer of the project (one working day).

Third, the principle of trademark evaluation

1, the principle of independence: independent evaluation qualification, independent operation, independent civil liability.

2, the principle of objectivity: from a practical point of view, careful investigation and research, in line with the actual selection of methods and standards of the enterprise assets being evaluated.

3. Principle of scientificity: the basic principles of asset valuation are used to guide the operation, which is in line with both national norms and international practices.

4. Principle of asset verification: the appraisal of assets is carried out without any reduction or omission.

5. Principle of security and confidentiality: absolute confidentiality of technical and business secrets.

Fourth, trademark evaluation basis

1, the State Council Decree No. 91, "Measures for the Administration of Asset Appraisal".

2. Asset Appraisal Guidelines and Asset Appraisal Guidelines for Intangible Assets issued by the Ministry of Finance;

3. Detailed Rules for the Implementation of the Measures for the Administration of Asset Appraisal issued by the State-owned Assets Supervision and Administration Office of the People's Republic of China (No. 36);

4. Opinions on Operational Standards for Asset Appraisal issued by China Asset Appraisal Association on May 7, 1996;

5. The Guiding Opinions on Enterprise Value Appraisal.

6. The Company Law of the People's Republic of China;

7. The Trademark Law of the People's Republic of China;

8. The Patent Law of the People's Republic of China;

9. Relevant national laws, regulations and opinions and provisions;

10. Various types of information collected and researched by the appraisal.

V. Trademark valuation method

Under the conditions of continuing operations, the intangible asset valuation adopts the internationally recognized intangible asset valuation method - the present value of earnings method.

The present value of income method is an appraisal method that determines the value of the asset under appraisal by estimating the expected return over the economic life of the asset under appraisal and discounting it to present value with an appropriate discount rate.... Guangdong Chigo Air Conditioning Co., Ltd. is one of the top four air-conditioning sales companies in China, ranking fourth in the industry. The company employs nearly 10,000 people, with an annual sales of 6.8 billion yuan, and was awarded the "China Well-known Trademark" in 2006, and has been recognized as one of the world's leading manufacturers of air-conditioners.

In March 2007, Zhongdu Guoxin evaluated its intangible assets for the purpose of "Chigo" trademark right pledge and brand publicity, and successfully secured a loan of 100 million yuan from CITIC Bank, and gained a good brand promotion in the industry through this evaluation.