It's normal to compete in business. It's useless to hate your opponent, but it's meaningful to study your opponent.

Yesterday, I talked with netizens. He opened a maternal and infant shop around the community. Before that, his business was quite good. Until last month, he came to a direct competitor, and his business was almost the same.

Because his opponent is new to a market environment and doesn't have many old customers, he needs to open the market quickly, so his activities are very frequent. Many customers before this store, whether they came to a new store to report their curiosity or were really greedy for benefits, in short, many customers were robbed

. Naturally, this store was very reluctant and said a lot of angry words, "Their clothes are not pure cotton, and children will itch when they wear them." We have long stopped selling this milk powder, which is prone to problems. "They sell things blindly, which disrupts the market.

I comforted her and gave her six suggestions, as follows:

First of all, it's normal to have competition in business, but it didn't happen before, which means that you are lucky. It doesn't mean that this market belongs to you, and others have the right to enter, not just Zhang San and Li Si.

Second, if you are a latecomer, you will certainly do a lot of activities, make a noise, seize the market and seize it. This is a serious point. He only drains some commodities, and most of them must return to rational pricing.

Third, as a colleague, you should keep the problem of your opponent's products in mind. Don't use this to discredit your opponent in front of your customers. First, customers may not listen to you, but they will still think that your pattern is not enough. Second, if your opponent knows, it is likely to have a head-on conflict.

Fourth, people will see you for a long time, and the tide will ebb. Some of them seem lively, but in fact their profitability is not strong. He is a new store at present, and there are opportunities and risks. The opportunity is that many consumers enter the store with curiosity, which is good for drainage. The risk is that if the new store doesn't leave a good impression on customers, it will be difficult for repeat customers to do business in the future. By attracting top-ups through big promotion, most of the top-ups at this moment are greedy people, and their profitability is not strong. If they return to rational pricing later, how much can be renewed depends on the overall ability of the store

. You can sit still, silently observe and learn about your opponent, and learn about his main products, pricing strategy, push mode, online channels, customer service, consumer reputation, etc. The more data you get, the more thoroughly you study your opponent, and you can make targeted countermeasures on this basis. < P > Sixth, if the other party really has a great influence on yourself, we should not be afraid of challenges. The last step talked about researching opponents. This step is crucial. Your own strengths are pressing your opponents to fight, and your synchronous opponents with similar advantages are fighting. The disadvantages are seeking differentiation. I won't fight with you. This is the tactics of fighting. How to fight specifically is also to list the plans in blocks and then act. Don't be confused!

finally, it may be that in recent years, I have played in my own store several times, and I have instructed some stores how to compete with their competitors. Now my peers are not too nervous. I often tell you that you should have a sense of crisis when opening a store, don't be proud when your profit is good, or you should study more, check for leaks and make up for vacancies, and improve yourself, because you don't know when the market will change, and you should be able to resist! While the iron is hot, you still need to be hard. If your opponent comes, you can't stand it. You can only say that this is the survival of the fittest in the market competition, and it's useless to complain about others!

The above are some of the ideas I shared about the competition between stores. I hope they can inspire and help you. It's not easy to be original. I hope you can like them and leave a message in the comment area. Thank you!

opening a store is a good business, and you can share practical operation skills every day. Welcome to pay attention!

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If a person can concentrate on one thing and find out the doorway inside, he/she may accomplish two, three and ten things.

if you are young, it is difficult to settle down, and you will feel that choosing another project is better than sticking to it. However, it is difficult to do another thing without doing it thoroughly.

if you are not good at running a store, it will take you a long time to find the project that you are good at running. Unless you meet a particularly good opportunity, someone will take you.

You need to find the core reasons of business in general. For example, there are several reasons why the hotel business is not good:

There is a fixed crowd without the support of mobile people.

second, the dishes are too ordinary, with no characteristics in cost performance, or the categories they make can't keep up with the changes of users' needs, and they will be eliminated.

Third, the service mentality is extremely poor, and customers would rather bypass it than enter the door. They have been here once and never want to come again.

Fourth, the internal details are not well controlled.

You should have a meeting with your family to discuss the reasons. Is there any reason why you can't overcome it at all? For example: detail management-just can't be detailed, and it is used to being extensive.

if you finally find that all the other reasons can be improved, only the "poor facade position", then you should improve all the other reasons first, and the turnover will increase a little, and then find an opportunity to transfer the store and find a new facade, and success will not be far away.

thank you for inviting me!

if you want to open a shop and start a business, you must understand at least three problems before you can get on the right track and get better and better business.

first, what you can do; The second is what you should do; The third is what you want to do.

the first problem is that when you choose a project, you should know your interests and abilities, so that you can have long-term enthusiasm and control ability.

the second is to know what you should do after choosing, because you are interested in a certain industry and making a living from it are two concepts. If you choose to make a living in this industry, you should study it deeply, analyze it comprehensively, be familiar with its rules of the game and methods of survival, and you must have your own ideas and opinions. If you are not swayed by others, it will be considered as rooted.

after taking root, you should know what you want to do. Take restaurants as an example, whether to continue to dig deep to build gold-lettered signboards or horizontally develop chains to build industry alliances. There is no certain rule, and it depends entirely on your own ideas and interests.

in a word, to do a good job in an industry and pursue a prosperous business, it is necessary to meet the standards of precision, specialization and depth.

careful understanding, professional analysis and in-depth research.

for your reference!

environment, services, products and marketing should be well advertised.

promotional discounts should be set up in traps.

there is a long queue for two people to ask for help.

Gold members should cage money.

How to make your business better and better?

First of all, you should know the target population and consumption level of your store. Don't blindly discount sales promotion, which will give people a feeling of being cheap, and it seems that business is very good, in fact, the profit point is very, very low

Secondly, you should make your own unique taste and communicate with the guests more, which can help the kitchen improve the taste of the dishes and get more customers' love < Want to start a business, don't know what to do and how to do it? You can click on my avatar above to privately trust me to start a business and communicate with me.

1, good mind

2, good projects

3, good location

4, suitable decoration

5, local consumption level

6, profit control

7, opening time

8, and local people's awareness of the products you sell < _ engage in ostentatious gifts such as discounts and gifts; 2。 Decisively cancel the US group's hungry business!

1, always stand on the customer's point of view to do marketing;

2. With the mentality of "losing is a blessing", deeply analyze the "human nature, as long as your business has no routine", so that customers can feel safe and have a cheap advantage, and the business is definitely not bad.

with excellent product quality, favorable price and thoughtful service, customers naturally come to our door.