For this year's epidemic, all the major industries are not doing well, and small businesses are closing down a lot, so I think it's a smart choice for a big restaurant like Starbucks to make the decision to close 200 stores. It's cutting operating costs and greatly creating more profit, very wise.

The impact of the epidemic is not good for major industries, as early as June this year, Starbucks said that the next 18 months will close nearly 400 stores in the Americas. Despite suffering the severe impact of the new crown pneumonia epidemic, Starbucks still did not stop the pace of expansion. In the current fiscal year, Starbucks plans to open 2,150 new stores around the world, with about 850 in Central America. However, Starbucks said that if the closed stores are included in the calculation, the current fiscal year will open a net of 50 new stores in the Americas. It is understood that in terms of operating costs. The decision was prompted by a 9 percent plunge in global same-store sales.

Japanese Starbucks officials also announced to cooperate with the policy, the range of 850 Starbucks stores mass suspension of operations. The news immediately created a stir. The day before the closure, a number of Starbucks long queues, people have said: want to drink to the last cup, no Starbucks after that, will miss the flavor ... ... If you continue to gather in line like this, it may really be the last cup of your life, this is the line that bets on your life.

In the U.S. market, same-store sales fell 9 percent, while in China, Starbucks' same-store sales fell just 3 percent. And this trend will continue, after all, recently, in the election day is approaching, Europe and the United States, the new crown pneumonia epidemic rebound trend, the number of morbidity and mortality is rapidly jumping, the situation is more serious, has become the second wave of the epidemic? epicenter? Feel free to close more than two hundred stores in the U.S. on this situation. Very wise, but there is also news that although the closure of more than 200, but as far as this year in the United States will also be in the opening of more than 50 stores. So Americans who love Starbucks don't have to be sad.

As the world's favorite brand, what do you think about such a decision?