here are some solutions that can be used for reference by traditional industries from the following wisdom scenarios: catering, retail and public services.

1. "Remote ordering+ordering without queuing" helps catering services.

In traditional retail scenarios, it is difficult for consumers to get a quality dining experience due to insufficient production capacity or services in restaurants during peak hours and simple membership services. However, in the smart dining scene, traditional merchants can realize self-service at low cost with the help of WeChat payment and small programs, which not only saves higher and higher labor costs, but also brings efficient services to consumers.

For example, consumers can order food by themselves remotely through the applets of KFC and McDonald's, and then go to the designated store to pick up the meal, which saves the time of waiting in line after arriving at the store. At the same time, merchants use WeChat's virtual membership card service to build an online membership system, which not only allows consumers to know the activities of various stores in time, but also allows consumers to grasp the information of membership rights more conveniently. In addition, in the smart dining scene, the store also makes the payment process simpler and more efficient with smart devices such as face recognition.

2. Self-help shopping that can be swept and walked to speed up retail circulation

In the traditional retail scene, there are serious queues during the cashier peak period, and consumers complain bitterly; The operation of promotional activities is cumbersome, and it is difficult for consumers to know the information of store activities in time; The membership card is inconvenient to carry and many other pain points. In the smart retail scenario, the service quality and efficiency will be very different after the merchants combine the management system with WeChat payment.

First of all, the efficiency of cashier can be improved through WeChat payment and small programs. For example, the code scanning purchase service jointly launched by WeChat and Wal-Mart allows consumers to self-checkout through small programs, which makes shopping more efficient and faster. Secondly, with the help of WeChat Ecology and WeChat payment ability, merchants can obtain point-to-point operation data, reduce the cost of obtaining customers, and use WeChat official account for precise marketing. Consumers can also obtain value-added services in e-commerce and customer service by interacting with WeChat official account. Finally, through the WeChat virtual membership card service, merchants can develop members at zero cost, or they can deeply bind with consumers from online to offline. Under the integrated service, consumers can keep abreast of the latest promotional activities of merchants and quickly obtain the information they need through the WeChat membership service.

3. Living expenses, digital business trips, and promoting people's livelihood through science and technology

The traditional livelihood service scenario is the hardest hit area with a long queue, and both business expenses and traffic trips are settled by cash, which has low efficiency and high congestion rate. However, when smart devices such as applets and non-inductive payment are applied to car owners' services, public transportation and other livelihood service scenarios, the problem seems to have some relief.

For example, with the help of WeChat, consumers can pay their bills, and they can fully manage all payment data, so they don't have to queue up for payment. For example, in the travel scene, consumers can reduce the proportion of cash payment through the car code applet, which not only improves the management efficiency of the transportation system, but also improves the traffic speed of passengers.

The efficiency and convenience brought by digitalization are more intuitive in car owners' service, and the application of intelligent devices such as inductive payment is greatly improving the traffic efficiency. The data shows that the payment time is reduced from 8 seconds to 2 seconds by using the high-speed payment station without inductive payment. In addition, in the parking lot of Shenzhen Baoan International Airport, based on WeChat owner service and license plate recognition system, the time for vehicles to enter and leave the parking lot can be shortened by 81%.

judging from the three scenarios of smart retail, smart catering and people's livelihood services, the three characteristics of self-help, digitalization and intelligence of WeChat payment ability can not only help businesses to digitally transform, better serve consumers and meet the new demands of consumption upgrading, but also help people's livelihood services and social basic services to go digital.

Mobile payment has surpassed the "payment" itself, and has been upgraded as a helper to promote the comprehensive popularization of smart life.

New social business forms are accelerating

Up to now, WeChat payment life has covered first-tier cities. When WeChat payment applies the experience accumulated in smart retail, smart catering and other scenarios to more industries and helps more traditional businesses realize digital transformation, smart life will also extend from first-tier cities to second-and third-tier cities and gradually spread throughout the country, which is the fair side of smart life.

On the other hand, the intelligent lifestyle makes business services and public services more people-oriented.

On the one hand, children and the elderly, as well as small and micro entrepreneurs, who could not be covered in the PC and Internet era, can enjoy convenient life and low-threshold entrepreneurial opportunities in the mobile Internet and mobile payment. On the other hand, when traditional businesses complete digital transformation and online and offline services are deeply integrated, businesses can achieve refined operations through integrated services, providing thousands of personalized services to consumers, thus meeting the segmentation needs of different consumers, and consumers will be more trusting and loyal to businesses.

in the process of digital development, China consumers' consumption behavior has been upgraded and turned to be mobile, unbounded and scene-oriented, and the business format has also ushered in digital transformation under this new consumption behavior trend. With the empowerment of digital assistants such as WeChat Pay, more and more traditional businesses have completed digital transformation, and smart lifestyles are constantly spreading from first-tier cities to other cities.

efficiency drives quality, and quality brings benefits. When traditional merchants can deeply integrate online and offline services and optimize each service link, consumers in China will get a more efficient and better consumption experience in the smart life in the future, and people will have more trust.