With the recent process of China's continuous transition towards transformation and the increasing pressure of social employment, entrepreneurship has gradually become a way of career choice for college students and graduates. The following is the "college students syb business plan", only for reference, welcome to read.

college students syb business plan (a)

First, entrepreneurial background

In recent years, China's food and beverage industry is developing rapidly, food and beverage varieties, the number of stores is increasing rapidly, all types of restaurants, hotels are endless, the industry is becoming increasingly competitive. At the same time, foreign fast food landing on China's catering industry has also put forward a serious challenge. With the foreign fast food into a large force, a new mode of catering operations - chain management gradually by the majority of practitioners of concern. Chain management has changed the traditional way of small production and operation, effectively reducing operating costs, expanding market share, and bringing great economies of scale to enterprises. Domestic insights have begun to use the chain as an effective means of development of production and operation, such as XX Group, XX Group, XX Group, XX Group, etc. are at the forefront of the domestic food and beverage industry chain, the scale of the development of the industry has played a role in promoting. But in general, China's chain management, especially in the catering industry chain management is still in the primary stage. Vigorously develop chain management is an effective way to improve the economic efficiency of the catering industry and the road.

Second, the store introduction

The store is located in the center of the university gathering, mainly for the customer groups are college students, teachers, and working people. The business area is about XX square meters. It mainly provides breakfast, lunch, dinner, as well as special cold drinks and casual dining. Breakfast is mainly characterized by snacks. There are many varieties, full flavors and rich nutrition, so that diners have more choices. Lunch and dinner are characterized by healthy dishes. The restaurant adopts the self-service fast food method, so that customers have a more relaxed dining environment and more space for choice. The restaurant is decorated naturally, casually, but also has a modern atmosphere, the walls are light and warm colors, the kitchen layout is reasonable and exquisite, good lighting, the overall perception between the family kitchen and the hotel kitchen nature.

Initial (January-March).

The main product is a meal for the three groups of different health conditions in the city, the market strategy is to squeeze the market share of Chinese catering and health care drugs through active and effective marketing strategies; establish a good brand image of "green food" to enhance visibility and reputation; recover the initial investment, and actively promote the market. Market promotion.

Medium-term (1 year).

Consolidate and expand the existing market share, further improve the restaurant's business management system, improve the level of scientific management of the enterprise; start to prepare for the expansion of the brand must be the corporate image recognition system, a unified advantage of the characteristics of the meal, a unified management model and other aspects of the construction.

Long-term (2 years).

By then, the restaurant operation has entered a stable and good state, with the strengthening of the power and influence of the enterprise, the scope of services can no longer meet the needs of potential customers, in the form of franchising, to open up new market space, expanding the scope of radiation and influence of the restaurant.

Third, the development strategy

1, the restaurant opened before the advertising campaign, because the main customer base is for students, and students in the speed and breadth of information transfer is very large, so the publicity may not cost too much effort, just flyers or multimedia and other forms of simple advertising can be.

2, the restaurant takes the buffet way, free tea and fresh soup. And the quality of rice is relatively better than the competition, can be used in different ways, so that the taste is different, in order to be different from the competition, to give customers more concessions, in order to attract more customers. In addition, the restaurant is also based on different festivals and set up a characteristic couples package, which will also become a major feature of the restaurant.

3, there are many students accustomed to a three-point-one-line lifestyle, many times in order to save time will choose the nearest dining place and do not want to go to the farther away from the restaurant, so in the geographic location will not be too far away from the school gate. The restaurant will also introduce delivery service in due course, according to the different situations to take the appropriate approach. Such as: if there are more than three (including three) of the amount of calls can be delivered free of charge to the door, a separate call for takeaway need to be delivered to a certain delivery fee, so there is also a benefit, such as one person want to call for takeaway, in order not to pay the delivery fee will be pulled up on the other two copies of the takeaway, so it is also able to increase sales.

4, the restaurant uses stainless steel buffet plate, that is, saving and environmental protection, and the waste can not be dumped, you can contact the farmers, so that it is free to collect regularly, so can be mutually beneficial. It is reported that competitors in this regard is not in place, so a good dining environment is to attract more customers.

5, the summer vacation period although the source will plummet, but after all, there are still some of the students who stay in school, nearby residents and part-time workers, then you can take to reduce the amount of production, shift the focus of the service, etc., in order to improve the business situation in the summer. During the winter vacation on the consideration of repairing the business for a month, has reduced unnecessary cost expenditure.

6, the market economy is a fast-growing, changing, dynamic, so we must take a long-term view of the development of an enterprise and analyze the production of a long-term plan, every stage of the operation of the overall situation should be summarized, and make the next step in the plan, so that the development of a ladder-like pattern. After stabilizing the operation, you can consider expanding the operation, increase other services, and can look for new markets, do chain operations, and slowly build their own brand, can be specifically for students to provide food and drink catering industry development, in short, to look at the problem from a long-term perspective, so that there can be the future of the enterprise.

Four, restaurant management structure

Store manager and cashier 1, 1 chef, 2 waiters. The business philosophy focuses on the following:

Main cultural characteristics: health care, humanistic care.

The main product features: vegetarian meals with therapeutic health functions. The main service characteristics: self-help form, membership tracking service.

Five, market analysis

In the university cafeteria food has been a problem, the quality of the university's food is not high has become a recognized problem, just to meet the problem of students to eat, and the quality of the students is far from meeting the requirements of the students. This program is based on this point, in order to protect the dietary safety of college students, improve the quality of college students' diet, aimed at providing college students with low-priced, safe, high-quality and characteristic food, and at the same time, to provide a certain amount of college students with a certain amount of work-study positions, to help poor students to better complete their studies.

Advantage analysis: the restaurant business to solve the school cafeteria meals taste a single problem, there is no flow of stalls health does not guarantee the worry, and with the cafeteria is also convenient, quick, time-saving. In addition, this restaurant adopts the self-service selection method, which should be easily welcomed by customers and can save some human resources. Simple and comfortable decoration will be a major feature of the restaurant. Students generally prefer to dine in restaurants that are clean and have good service attitude, so satisfactory service will also be a major feature of this restaurant. In addition this restaurant provides green, healthy food. It is also in line with the concept of green ecology in the society, which is more suitable for health-conscious college students. In addition, the school cafeteria has a clear time limit for dining, and few restaurants outside the school sell breakfast, so the restaurant outside the school can more easily capture this part of the market share lost due to the time difference, in other words, the market share generated by the potential customer base who want to eat some time before and after the dining point.

Weaknesses: Due to the start-up, the fast food restaurant is small, such as dining human resources, service programs are relatively limited. And the competition inside and outside the school district is also relatively fierce, so there is still a small disadvantage. On the other hand, because the school holidays are fixed, the source of customers will plummet during the winter and summer vacations, which will be even less than the summer, which will be a more difficult problem to solve.

college students syb business plan (two)

First, the preface

In such a focus on the talent of the era, we as a contemporary society, college students, in order to meet the challenges of the future, in order to be able to step into the community in the future when there is enough confidence, it is necessary to prepare ahead of time, and look for more opportunities to exercise their own, to recharge their batteries. In today's society, self-employment of college students has also become a trend for college students to develop themselves and increase their experience. This kind of behavior can not only train themselves, hone their will and accumulate experience, but also reduce some burden for their parents through their own efforts. Therefore, we should follow this trend to keep feeling and exploring, and to meet the future challenges with better and more practical experience on the basis of adhering to the principle! At the same time, this is a business era, as long as we are good at observing, we will find business opportunities everywhere in life. In my daily life, I found that there are very few stores specializing in selling sports shoes in and around XX, and the school is quite remote, so it is not very convenient to go out for shopping. For this reason, I intend to set up a store specializing in selling sports shoes, which is not only convenient for others, but also satisfy myself, and exercise my own marketing ability and communication ability. This is an era of knowledge, but this era is more in need of talent, as long as you are willing, there is nothing not to believe in yourself, the road is their own out!

Second, the background of entrepreneurship

The change of the times has given the contemporary college students a different meaning, but also gives the contemporary college students a different life and thought, the pursuit of different, enjoy the way of life is naturally different. The constant progress of science and technology, the continuous improvement of living standards, the potential of human inertia has been stimulated, many college students are reluctant to do something on their own. As far as wearing is concerned, the better brand-name sneaker stores are farther away from XX side, and many students are not willing to run so far for a pair of shoes, feeling that this is a waste of time. At the same time, the price of brand-name shoe stores is generally very expensive, because the cost of the store itself is very high, and many people feel that it is not cost-effective to buy shoes at the store. However, many college students are seeking to wear branded shoes. So they need someone to provide them with a convenient way to buy shoes and a reasonable price.

Three, the purpose of entrepreneurship

As we all know, in the university campus, the ability is far more important than knowledge, which requires a platform to let us continue to learn, exercise and show themselves, so as to increase the ability. The clubs and student unions in the school are no longer very attractive to us, so we need to start our own business to pave the way for ourselves. This way, we can develop our entrepreneurial sense in advance and learn to work for ourselves.

Four, business projects

Genuine XX sports shoes and matching insoles. At the same time to provide a variety of styles, colors, sizes for customers to choose.

Fifth, business principles

1, the principle of truth: the customer to treat each other with courtesy, do not deceive, friendly and equal. "The customer is God" here is no longer an empty sermon, but a real feeling;

2, the principle of mutual benefit: in good faith on the basis of equality and reciprocity between the two sides of the patron;

3, the principle of convenience: as far as possible, to provide customers with all the convenience that can be provided to them so that they do not have to leave their homes, will be able to experience the best quality door-to-door service. Experience the best quality door-to-door service.

Six, the service group

1, study and work busy, no free time crowd;

2, do not like shopping, but the pursuit of wearing brand-name shoes crowd;

3, trying to facilitate the purchase of goods to focus on the affordable, hope to buy the best at the most reasonable price of the crowd of goods.

Seven, market analysis

1, in the XX campus inside and outside, so far there are very few stores operating in this area. So in the market competition, we are in a relatively advantageous position. But because of this, the opening of the market will face a big problem. To a certain extent, many students will be wary of the mind, so an innovative and persuasive advertising is necessary.

2, now many students like online shopping, we can combine the online and reality, in the XX online store publicity, customers can shop online, do buy, we can provide free delivery service, as far as possible for the customer to provide convenience. Our store can be opened directly in the dormitory, do not have to store fees, then the price can be set cheaper.

VIII, business strategy

1, commodity sources: directly from the XX street into the goods, the first pre-market survey, and strive to the most reasonable price batch to the real brand shoes.

2, manpower: set up a unique and innovative ideas, strong communication skills to enter the talent; at the same time, the personnel must have the spirit of hard work and patience. On this basis to take an orderly management mode.

3, publicity: during the opening period can be based on the funds allowed, the distribution of a large number of leaflets, the first to attract the attention of the masses, hit the dormitory inside to do publicity; at the same time, on campus and the school some of the associations to cooperate in the form of pulling banners, posters for publicity. The goods released to the online store, store promotion in QQ, so that more understanding of our goods, understand our store.

4, business: in order to make up for the lack of funds, entrepreneurship can be used in the early stage of the principle of shareholding, so that more students to invest, according to the amount of money invested in the amount of profit.

5, strategy: during the opening period in line with the principle of small profits and high sales, to take certain preferential policies, such as 20% discount during the opening period, buy a pair of brand shoes, send a pair of corresponding socks and so on.

6, the store: due to financial reasons, while taking into account the delivery of convenient issues, the store opened directly in the dormitory interior, while the opening of XX online store.

Customers can understand the following two ways to buy our goods:

① online shopping, selected, we can provide free delivery service.

② directly to the store to buy.

7, equipment: need a computer, shelves and some simple office equipment.

Nine, sources of funding and distribution

Source: At first, take the share system. The first plan to invest three thousand dollars, first test for a period of time, if the sales volume to meet the expected standard, and then additional investment.

(1) monthly basic salary allocation standard: the end of each month will be eighty percent of the net remaining income in proportion to the amount of shares issued to employees;

(2) monthly commission allocation standard: according to the individual acceptance of the task, the completion of the task and the customer's satisfaction with the allocation of the employee's personal performance is divided into A, B, C, three grades, and thus the allocation of the commission.

X. Anticipated problems and solutions

In the service process, there may be customers who are not satisfied with the matter of compensation, we must adhere to the principle of "the customer is God", try to meet the reasonable requirements of customers. In the sales process, there may be a shortage of supplies, unable to meet the customer's purchasing needs. We will do everything in our power to satisfy the customers, if they want to buy shoes and the store is out of stock, we can assure them that if they are willing to wait, we can provide them with the goods they need within a week. In terms of the quality of shoes, we can promise: within three days if the quality of shoes is a problem, you can unconditionally exchange or refund. Within three months if it is a quality problem, to determine the non-man-made intentional damage, we can unconditionally repair.

college students syb business plan (three)

First, the reason for entrepreneurship

Because at the moment the pace of life is getting faster and faster, more and more intense competition. People's mental pressure is also increasing, every day not much leisure time, can have a quiet and comfortable location, sit down to have a drink, and friends chat, relaxation, has become more and more people's choice.

And in such a situation, the cafe is undoubtedly a good choice, there is demand for consumption. Cafe style, the flavor of coffee, and coffee shop with the soft music. All make the cafe can largely relieve people's pressure, bring people a comfortable feeling. And the young point of the student family, undoubtedly also to like this romantic atmosphere.

But the high-end cafe consumption is too high, and is not suitable for most people to enjoy a short period of leisure, and can not well meet the needs of some guests quickly takeaway. So small cafes can better meet the needs of most people for coffee shop.

Second, the address selection

The location of the cafe should be in the schools, companies, businesses are concentrated near the place. Site selection should not be too publicized in the downtown area, and not far from the downtown area of some of the streets are not remote, will be able to meet the demand, in order to reduce the cost of rent at the same time, and will not affect the flow of customers.

Third, store decoration

Small cafe decoration should be used in the form of a card, and most cold drink stores, but also need some different. Come to the cafe to consume the group, most need a relatively quiet environment, to be able to chat and talk with friends without the influence of other guests, so it should be installed into a cubicle with a wooden board, curtains separated. Seats should be comfortable, the overall color tone is not too warm, can not let the guests feel lively. To allow guests to arrive at the effect of relaxation, whether it is physical or psychological.

The card seat can be divided into 3 categories, single card seat, couple card seat and multi-person card seat. Single card holder is convenient for some guests to find their own space alone, couple card holder is suitable for the needs of most young couples, and multi-people card holder can be able to bring the guests to the mass consumption, relaxation, and discussion space.

The overall light should not be too strong, and should avoid places where the sun is too strong.

The overall size of the control in the XX square meters or so, too small is easy to give customers a sense of oppression, too large is easy to cause a waste of space, but also not conducive to cost savings.

Fourth, staff selection

Small cafes do not need to hire too many people, 4 people 3 shifts plus a store manager can not be suitable for temporary staff, but there can be 1-2 long-term part-time part-time students are mainly responsible for the work of the weekend, not only is conducive to the rest of the weekend staff to reduce staff pressure, but also to give the staff a chance to work on the weekend. Reduce the pressure on employees, but also to bring jobs to college students, while part-time employees can also reduce operating costs. But part-time employees need to be carefully selected, must be long-term. Otherwise, it may increase the cost of staff training, and play the opposite role.

Employees need to dress uniformly, with a good attitude and a smile. Female employees should not wear too much makeup. Standard Mandarin communication needs to be required.

V. Main Customers

Café consumer groups are not fixed, while the consumer groups are wide enough, every class of people may become potential customers of the café, but mainly students and young white-collar workers.

Sixth, the store products

Café products should contain drinks and some exquisite freshly baked food.

The selection of drinks, coffee and freshly squeezed juice. It is not easy to have too many kinds, to give customers a sense of specialization. And there should be two kinds of hot and cold selection. The types of coffee should include cappuccino, latte, mocha, espresso and other popular coffee types. You also need to have your own signature coffee to increase the fame of your coffee shop, but also to give some customers who do not have a specific coffee consumption point of view an easy to understand the selection. At the same time, there are two options for takeaway and in-store consumption, in-store consumption using exquisite coffee cups, different types of coffee using different cups, takeaway should be used to unify the takeaway paper cups with the logo of the store, to improve the visibility of the coffee shop.

The food category contains freshly baked muffins, freshly baked cupcakes, chocolate cake and other delicate food. Not easy to have staple food, small cafe main purpose for the guests to mention enough for a leisurely rest time, used to relax, and communication. It should not become a place to eat and eat. Although the loss of guests to eat consumption, but can make more guests to produce a sense of identity, bring more after-dinner customers, as well as unlimited business hours throughout the day. At the same time to avoid the guests of the coffee shop to produce clutter, unprofessional aversion.

At the same time the store should have wifi to bring customers to work or entertainment.

VII. Store investment

Rent XX million / year XX square meters.

Staff salary XX-XX/month.

Part-time employees XX/day

Accumulated half-year bonus.

Store decoration XX million including the card seat cubicle bar store accessories.

Store investment XX million including coffee machine air conditioning roaster cash register computer tableware.

Eight, profit return

Annual turnover XX-XX million.

Annual operating costs XX-XX million, including the purchase of raw materials, various costs, as well as employee wages annual profit XX-XX million annual net profit XX-XX million payback period of XX years.

Nine, business development

The small store should have a necessary time at the beginning of the preferential period, open to all customers to the store, and to bring the membership benefits, mainly for students and young white-collar workers. At the same time, we can invite the owner of the store staff connections to the store to taste, increase the popularity of the store, the store popularity growth, can gradually cancel the full range of discounts, and gradually return to the normal price.