It is recorded in Shennong's Classic of Materia Medica: Honey "benefits qi, tonifies the middle energizer, relieves pain and detoxifies, eliminates many diseases, strengthens the heart and educates people, and prolongs life without hunger?" .
Chinese medicine believes that honey has the functions of clearing away heat, tonifying middle warmer, detoxifying and moistening dryness.
Modern scientific research shows that honey has remarkable effects in enhancing resistance, resisting fatigue, stopping diarrhea, resisting bacteria and diminishing inflammation, accelerating wound tissue repair, caring skin and promoting children's growth and development.
Honey leaflets should include:
First, the title is to express the text content of the advertising theme, which should be attractive, attract readers' attention, and guide readers to read the advertising text and watch the advertising illustrations. Headlines should be in large font, arranged in the most eye-catching position on the advertising screen, and pay attention to the needs of illustration modeling.
Second, the text, the text of the advertisement is the style that explains the content of the advertisement, which is basically the play of the title. The text of the advertisement tells the true facts in detail, which leads readers to the icon of the advertisement. The text of the advertisement is centered, usually arranged on the left, right or up and down of the illustration.
Third, advertising language, advertising language is a phrase that uses titles and words to strengthen the image of goods. It should be easy to remember and use repeatedly, making it a symbol of articles and words. Advertising language must be concise and can be placed anywhere in the layout when designing.
4. Illustrations and color versions are brightly colored, and black and white versions are rich in layers. It can print all kinds of photos, patterns and detailed descriptions, with illustrations and pictures. Tangible color has a strong artistic appeal and temptation, highlighting the theme and matching the advertising title.
5. Trademarks and signs can be divided into two categories: commodity trademarks and corporate image trademarks. Logo is the main symbol for advertising objects to identify goods or enterprises. In advertising design, logo is not the decoration of advertising layout, but an important part. In the whole advertising layout, logo is the simplest and most concise, and the visual effect is also the strongest. It can be recognized in an instant and leave a deep impression on consumers.
Six, the company name is generally placed at the bottom of the advertising page in a secondary position, you can also configure the trademark.
Seven, color, with the help of color expression, enhance the eye-catching effect of advertising, in general, sometimes in order to create a more concentrated, stronger and simpler advertising image, in order to enhance consumer awareness, we can exaggerate or emphasize one or more of the above elements according to the specific situation.
The characteristics of one-sided advertising:
First of all, the goal is clear:
One-sided advertising is clearer and more targeted than ordinary advertising. Some high-end advertising leaflets, mostly purposeful, are sent to relevant personnel to let them know more about the advertising content.
Second, the content is detailed:
From corporate image, product image, quality introduction, model introduction to sales outlets, maintenance points, service items and even product price description, we can make a systematic and specific introduction, so it is more comprehensive, effective and credible.
Third, effectiveness:
It not only has direct promotion effect, but also has long-term publicity effect. Sometimes new customers can be induced to expand sales because of the exchange and browsing of advertising pages between peers.
Fourth, the artistic effect:
Because of the exquisite printing of the design, advertising leaflets are often hung or collected as works of art, thus expanding publicity and prolonging the life of advertisements.
Verb (abbreviation for verb) page layout and printing:
The arrangement of advertising leaflets has certain characteristics. As long as you pay attention to the normal folio of loose-leaf pages and bound volumes, you can make up four folio pages and print them in folio pages. However, the overall size of the folded advertising page should conform to the size printed on the machine, but the layout size after folding is determined by the number of contents introduced in the advertising page.