Also in full swing is the ongoing Baotou Qingshan District 2022 "about preferential deer city - gift enjoy enough to buy" series of consumer activities. According to reports, the consumer promotion activities covering automobiles, supermarkets, home appliances and other areas. So far, the activities have sold more than 400 cars, driving consumption of more than 70 million yuan. "We hope that through a series of measures to promote consumption, cultivate new consumption hotspots, stimulate consumption potential, enhance the activity of the consumer market, help enterprises to find the market, so that the people get benefits." Li Haifeng, director of the Commerce Bureau of Qingshan District, Baotou City, said.
June 25, Hunan Province, Changde City, the integration of the city's high-quality cultural and tourism resources into Changsha to start the "Hunan people travel Changde (Changsha station)" activities, focused on the promotion of the romantic leisure tour, cultural study tours, red heritage tours, happy family tours, ecological landscape tours, and industrial tours, such as the six boutique tourism lines and millions of dollars in promotions! Incentive policy; release "Poetry and Pictures of Changde" culture and tourism consumption card, tourists only need to spend 198 yuan to enjoy all the joining scenic spots limited or unlimited free tickets and joining the merchants of preferential discounts. Changde, Xiangxi will also jointly carry out "Changde Xiangxi family" activities to stimulate the potential of cultural and tourism consumption in the two places, to domestic travel agencies and tourists issued a "hard core" invitation.
Shenzhen through various initiatives to activate the consumer market pool of spring water. In the Nanshan District, the Happy Coast creative business district is full of color and visitors. Here convergence of casual dining, culture and entertainment businesses, become the public leisure and relaxation, enjoy life's preferred place; in Longhua District, Hongshan six nine seven nine 24-hour open shopping neighborhoods are Shenzhen people's "old friend". Here will be a combination of cultural consumption and leisure shopping consumption, year-round staging of exciting cultural activities. Into the shopping district of Shenzhen Friendship Book City Limited under the bookstore (Hongshan store), you can feel the atmosphere of the "urban family library". According to the Friendship Book City Finance Manager Tong Qin introduced, from January to May this year, only this store sales of more than 1.89 million yuan.
Consumer vouchers ignite enthusiasm
On June 22, Chengdu's "520" consumer vouchers to promote consumption activities (the first phase) announced a "report card": the write-off rate reached 94.27%. This means that for every 10 vouchers issued in Chengdu, more than 9 were used. From the supply side, nearly 20,000 successfully enrolled market players involved more than 32,000 offline stores, of which 66.76% were retail stores and 30.62% were catering stores.
Yang Miao, store manager of Chengdu's local tea drink chain brand Tea Baidao's Hangli Center store in Wuhou District, told reporters that most of the drinks in the store are priced in the 14 yuan to 17 yuan range, and the price is about 6.7 percent off with the use of consumption coupon credits. "During the event, our store wrote off nearly 10,000 yuan of consumption coupons, more guests and better business." Yang Miao said.
The role of consumption vouchers in boosting consumption is also significant in Inner Mongolia. As of June 21, Inner Mongolia around the region's super, department stores, restaurants, home appliances, oil and other key areas, *** issued 178 million yuan of consumer vouchers, acceptance of 122 million yuan, driving consumption of 768 million yuan. At the same time, the local actively carry out automobile exhibition activities, the issuance of automobile consumption vouchers (or subsidized vouchers) and other work. In the first half of this year, the Inner Mongolia alliance cities through the organization of car shows to promote car sales 4679 units, sales of 640 million yuan; issued automobile consumption vouchers (or subsidy vouchers) 17.83 million yuan, to promote the sale of more than 9,000 cars, pulling the automobile consumption of about 1.5 billion yuan.
Since April, Shenzhen has issued a series of online "red packets" to vigorously promote the integration of "fingertip" consumption and in-store consumption. The digital transformation of traditional consumption brings a better experience and promotes offline consumption to make up for the good trend of demand-driven supply.
In Shenzhen Luohu District, 30 million yuan of consumer activities covering the region's home furnishings and appliances, retail, hotels and restaurants and other industries more than 1,000 merchants,*** pry 100 million yuan of social resources, the formation of the "May Day" shopping boom, pulling the retail sales of consumer goods increased by nearly 400 million yuan. "We participate in the full reduction of red packets, including full 3,000 yuan minus 300 yuan, full 5,000 yuan minus 500 yuan, full 8,000 yuan minus 800 yuan and other activities." He Yupei, store manager of Huawei's Whole House Intelligent Authorized Experience Store, which just opened in Luohu District in April, said that customers use the consumption vouchers every day, and the activity has had a good effect in promoting consumption. Especially during the "May Day" period, many people came to the store to ask whether the vouchers can participate in the full reduction, in the affirmative answer, a lot of consumers in the wait-and-see state, but also have to order order.
In Inner Mongolia Agricultural University Professor Gai Zhiyi suggested that in the process of carrying out various consumer promotion activities, can fully utilize the means of big data analysis, through the consumer group stratification, accurate delivery of the appropriate services to the people. At the same time, in-depth excavation of potential consumer groups, targeted to boost their consumer confidence.