Electronic cookbooks have appeared in China for six or seven years. When they first came out, they tended to sweep away paper cookbooks. After several years, paper cookbooks still prevailed. When the reporter went to Xidan for dinner recently, he randomly asked about six restaurants, all of which were chain stores. Paper cookbooks accounted for 5, of which 2 were home-cooked and 3 were handwritten by waiters, and only 1 were electronic cookbooks.
is it a habit problem or a product problem?
The reporter asked the waiters in several stores about this. One said that he was used to handwriting, another said that he would not consider the electronic cookbook if he had a treasure to order vegetables, and another said that the electronic cookbook was just ordering food, which was useless and troublesome. At first glance, these views are just a matter of habit. It is always difficult for people to change their habits, but when you think about it carefully, is it that the habits are difficult to change or the products are not good enough?
Manager Wu of a restaurant solved some of my doubts. She said, "We want to achieve the goal of informationization in one step. We have also calculated that in the long run, electronic cookbooks are more cost-effective than paper cookbooks, and Diancaibao is not advanced enough, so we have been looking for electronic cookbooks. At first, we visited many companies. Now, many of them use tablet computers to make electronic cookbooks with IPAD. Some can only order food, but others are just some. Also, how about integrating with the kitchen system? Can't the kitchen run out of dishes, press the button and all the electronic recipes can be updated? After screening in this way, look at the style and the beauty of the design, and finally choose one. "
It turns out that there are so many doorways, and the homogenization of electronic recipes has become more serious. How to stand out and meet the real needs of customers is a problem that many manufacturers in the market have to face.
Electronic cookbooks ultimately serve the management.
The purpose of catering informatization is to improve the efficiency of restaurants, save operating costs, and ultimately serve the management of restaurants. If you think that the application of electronic cookbooks in restaurants is to improve the quality, save face and make a stunt, it is really a big mistake. Mr. He Wen, an industry expert, pointed out sharply that electronic cookbooks are a part of the catering management system, and restaurants can operate normally with software systems without electronic cookbooks. Without a software system, electronic recipes can only be used as decorations and become toys that are tasteless to eat and a pity to discard. Electronic cookbooks should have more entrances, fast ordering and accurate promotion, and should also become a platform for restaurants to interact with customers. At the same time, they must be able to be maintained remotely to reduce the later maintenance costs. More importantly, electronic cookbooks should make money for restaurants.
At the same time, the reporter consulted some people in the industry, and they were all full of confidence in the question of "the future of electronic cookbooks". Most of them thought that electronic cookbooks could reduce the operating cost of restaurants, improve the service level of restaurants and solve the problem of staff shortage. With the renewal of ideas, the market share of electronic recipes will be greatly improved.
Future development of electronic cookbooks
In recent years, with the rapid development of the Internet, tablet computers and smart phones, the applications of electronic cookbooks and catering apps are increasing day by day. The reporter saw that some restaurants have made their own apps, and customers can make appointments and order food through their mobile phones. Will this kind of mobile phone ordering take the place of electronic cookbooks like IPAD in the future?
On this issue, the reporter contacted Mr. Huang Bin, an expert in catering informatization, and he said: This is a false question. For a coke screen, a screen that can order food can become an electronic menu, whether it is a mobile phone, a tablet or a TV set. It is convenient to order food by mobile phone, but the screen is relatively small, so we must consider the customer's experience. Mobile phone, tablet and TV have their own advantages, and the future development of electronic recipes must be diversified. In addition, from the technical point of view, the C-S architecture will eventually migrate to the B-S architecture. From the consumption point of view, we must pay attention to the fact that the electronic cookbook is a consumer product, a catering product, and it should be made beautiful and easy to use, especially as a part of the system. We won the prize of the highest customer satisfaction, such as the electronic cookbook, and it is the combination of electronic cookbook, cashier, equalization, kitchen management and cost control that innovates a new generation of catering system.
The catering industry is not prosperous this year, and it is said that it is entering the lowest profit-making era in the past decade. How to solve this dilemma, informatization is a good prescription. The informationization of catering has been accelerated, and the future of electronic recipes may be bright.