Personally, direct marketing is better. However, direct marketing needs more funds, and if you join, you need to join the company. If you find a good franchisee, it will be fine. If the franchisee just wants to earn 4 joining fees, it will be bad.

The difference between a direct store and a franchise store:

First, the property right relationship is different-it is also an essential difference

Franchise stores have a contractual relationship with the brand headquarters, and their capital is independent of each other. There is no asset bond between them except for the relevant details stipulated in the contract.

direct stores are subordinate to the headquarters, owned by the same capital, and directly operated and centrally managed by the headquarters. Comparatively speaking, the development of direct stores is more easily restricted by funds and personnel, but on the other hand, it has more advantages in new product research and development, technology update, popularization and application.

II. Different legal relationships

Franchising is a franchise chain, in which franchisees-brand headquarters and franchisees-establish a relationship through contracts, and the rights and obligations of both parties are clearly defined through contracts. As a result, franchisees have relative flexibility, initiative and autonomy.

direct marketing is a member of the headquarters, which is adjusted by the internal unified management system according to the policy of the headquarters and acts according to the will of the headquarters.

3. Different management modes

The core of franchise stores lies in the transfer of franchise rights by brand headquarters, which can be experienced by the initial fees (franchise fees, management fees and security deposits). Brand headquarters is the transferor and franchise stores are the recipients. A brand can have many franchise stores, and their personnel and finances are independent of each other.

No matter how many direct stores there are, the headquarters has the ownership and decision-making power over them, and their autonomy, creativity and initiative are limited. Of course, for the headquarters, the structure is huge, there are many people, and the management difficulty coefficient is also high.

IV. Different business fields

In terms of business scope, direct stores mainly exist in commerce and service industries.

Franchise stores have a wide range of categories, such as retail, service, catering, education, clothing, beauty, manufacturing, high-tech information, etc. According to the current development situation, it can be predicted that more industries will be encouraged to join in the future, with a bright future. ?

Extended information:

A direct store refers to a chain store directly operated by the head office, that is, the head office directly operates, invests and manages each retail outlet. The headquarters adopts a depth-like management mode, and directly orders all retail stores to be in charge, and retail stores must also be completely under the command of the headquarters.

in a narrow sense, chain stores refer to RC, which is a Japanese-made English. It refers to chain stores directly operated by the head office. This form of chain stores in the United States is a part of franchise chain stores. Its advantage is that its operation is completely under the control of the head office, but its disadvantage is that it is slow to expand the market because it is completely funded by the head office, and some store managers are also candidates, not bosses, but their business performance is not as good as that of the store managers who are the bosses' franchisees.

The so-called joining means that the enterprise organization authorizes the service badge to the joining owner, so that the joining owner can use the image, brand and reputation of the joining headquarters to attract consumers to spend in the commercial consumption market. Moreover, before starting a business, the franchisee will teach his own experience to the franchisee and assist in starting a business and management. Both parties must sign a franchise contract to achieve the cooperation goal of * * *. However, the joining headquarters can collect the joining fee, deposit and royalty from the joining owners due to different joining nature.

Franchise stores refer to those stores that specialize in selling specific goods, which are highly related, or goods of the same brand or a series of special goods. Franchise stores generally pay great attention to storefront decoration, giving people the feeling of high-quality products and unified image. For example, the sale of goods with traditional characteristics, shop layout highlights the classical beauty; Sell popular and trendy products, and the decoration of the store highlights the modernity. At the same time, franchise stores provide more services than other stores, such as consumer consultation and suggestions.

Resources

Baidu Encyclopedia-Direct Store, Baidu Encyclopedia-Franchise Store