February: winter clothing season crazy season. The specific dates are around the Spring Festival, Lantern Festival, International Valentine's Day and weekends. The weather is still cold at this time, and winter clothes are expensive and profitable.
March: Clothing peak season, winter clothes are sold, and spring clothes have been listed in batches. This is a standard peak season, and the specific dates are on March 8 and weekends. At this time, the weather is alternating between cold and warm, and the temperature is too high, which is suitable for selling winter clothes and listing spring clothes.
April: Spring clothing sales season. It is the standard peak season, and the specific date is on the weekend. At this time, the weather is mild, the temperature is moderate, and spring clothes are selling well.
May: The excessive alternation of clothes in spring and summer is the standard peak season, and the specific date is May Day holiday, which is the weekend. At this time, the weather and temperature are getting hotter and hotter. Spring clothes are on the market, summer clothes are on the market, summer clothes are selling well, and spring clothes are dumped.
June: The peak season for summer clothes is the standard off-season. The specific sales dates are Children's Day and weekends. At this time, the weather is hot, summer clothes sell well and run a lot, but the price is low and the profit is low.
July: The slow-moving season of summer clothes is a crazy off-season, and the specific sales dates are on weekends and evenings. At this time, the weather is very hot, and the sales of summer clothes are basically stagnant. It is recommended to promote sales.
August: The slow-moving season of summer clothes is a crazy off-season, and the specific sales dates are on weekends and evenings. At this time, the weather is extremely sultry, the sales of summer clothes are completely unsalable, and a small amount of autumn clothes are on the market. A large number of summer clothes were cleaned and discarded. Suggest low-price promotion.
September: Summer and autumn clothes are out of season, which is also out of season and awkward off-season. The specific sales dates are weekends and evenings. In the middle and late September, the weather began to cool down, with a large temperature difference between day and night and a strong wind. Summer clothes are cleared and autumn clothes are all on the market. At this time, consumers hold a wait-and-see attitude, so many people have lower transactions. At this time, DZ should be calm, not anxious, and actively adjust the goods and displays in the store to prepare for the peak season.
10: The peak season of autumn clothes sales is a crazy peak season, and the specific sales date is during the National Day holiday and weekends. At this time, the temperature is moderate, the temperature difference between day and night is large, and autumn clothes are selling well. At this time, the arrival of the National Day also announced the official opening of the clothing peak season. Consumers' shopping spree is concentrated in the National Day holiday, with many people and high turnover, but the price of autumn clothes is moderate and the profit is moderate. It is necessary to cooperate with the promotion to maximize the turnover and make full use of the National Day to run. The peak sales season in October is mainly concentrated in the seven-day National Day holiday. After the long holiday, there will be a downturn due to the psychological fatigue of consumers.