what design elements should be considered in making a poster of women's skin care products, and why?
focus on skin care products and spread around. screen keywords that meet women's characteristics and needs, such as age, color, occupation, flowers, age, etc. What fields can commercial illustrations be used in?
first, what is commercial illustration? Compared with pure art illustrations, commercial illustrations are not for individuals but for the public. Illustration is in front of business, which means that this kind of illustration carries some commercial behavior to attract users, guide transformation and promote consumption. It is an illustration with clear commercial intention. Commercial illustration can be said to be a very popular job, so what fields can you apply illustration to? What fields need illustration? This will also answer some questions about where illustrators should be employed from the side. If you are interested in commercial illustration or want to engage in commercial illustration, then read on:
1. Illustrations in children's picture books, as the name implies, are illustrations appearing in children's books. Style modeling Q version is exaggerated and abstract, with bright colors and easy to understand. The purpose of illustration is to help children understand the meaning of the text and increase the interest of the text. In fact, commercial illustration has been widely used in the field of children's picture books from the beginning, and most commercial illustrators have participated in the illustration drawing of children's publications to some extent.
2. Illustrations on the cover of magazines
I believe everyone will often see such illustrations, such as the cover illustrations of readers and youth abstracts.
3. Illustration of the poster
The poster is an important window for the company to display and an important hub for publicity. With the help of the power of the poster, you can publicize your new technology or new activities to the public.
4. Illustration of product packaging is usually in the form of beautiful pictures, animals or mascots, because illustration scenes or appropriate pictures will easily attract people's attention, have strong visual impact and add a lot of interest. In life, for example, on the coffee cup with milk tea that everyone often drinks, on some light food packages, and on skin care products, these are all places where illustrations will be applied. How did the domestic skin care product Baique Ling rise?
interestingly, a questionnaire survey shows that the post-91s and post-11s in China are more receptive to China culture than the post-81s. Although the sampling method of this questionnaire survey is really problematic in the eyes of our science students, we have to say that China culture and some treasures have gradually attracted the attention of young people, and some Chinese concepts are selling well, not just Baique Ling.
It is said that 71% of Baique Ling's sales are made up of young people under the age of 25. Do you think it's great?
For example, traditional catering, the modeling of the Republic of China, ancient costume TV dramas, popular music of national style, etc., it can be said that the influence of all aspects of culture should not be underestimated. After all, when we were unfamiliar with Japan and South Korea before, their products didn't sell much in China.
At the same time, Baique Ling began to re-establish its brand image in the past two years, and made a lot of efforts in brand building, so it should be aware of the importance of this aspect.
compared with foreign brands with a higher degree of internationalization, Baique Ling's actions seem a little flustered, and the overall planning is not so particular.
The visual design of Baique Ling is chaotic in a sense. This "century-old brand" should create a sense of brand value with a sense of elegance, stability and historical precipitation. Although there are many problems with the style of this illustration, it is still ok.
However, Baique Ling is very good at creating momentum with the times. With the development of our new media era, these three posters are the results of cooperation with large natural history magazines in Weibo, which are very quality-oriented.
At the same time, a marketing case with a traffic of 31 million was created some days ago. Interestingly, whether this marketing itself is appropriate or not has also triggered a discussion in the marketing session, and contributed a new wave of traffic, at least helping brand exposure.
Many of them talk about "advertising can't solve the product sales". I think, how many people in the skin care industry buy pure products?
Especially for young people, they are brave enough to try and are so fresh. If they are willing to give the brand a chance, then maybe the second spring of the real brand will come.
we hope it is a good product, so that one chance is enough. I really hope that there will be several hundred-year-old enterprises in domestic products, which will give us more glory in the world.