Yang Guofu spicy hot breaks through 6,000, Babi steamed buns break through 2,500, Zhengxin Chicken Fillet is breaking the scale of 10,000 stores. Eat fast food has become the largest cake of the entire catering industry, and is the fastest growing catering business. Some of the old food and beverage, not move to say "look at our brand are more than two hundred years old, has a rich legend, has the supreme glory of light, those temporarily active x brand, xx brand is just a clown." In fact, these old-fashioned dining over how, who hurts who knows.

In the era of brand economy, the future of catering enterprises are brand and brand competition, your age may not be the brand, thinking does not change, the future will face the doom of extinction. "With a golden rice bowl for food, it is a pity". Yang Guofu spicy hot breakout open 6000 secret to Yang Guofu spicy hot as an example, talk about how the regional catering brand through innovation, learning, change to realize the breakout against the odds. Yang Guofu spicy hot, this belongs to the Sichuan local spicy snacks, but in Harbin took root and blossomed. Why from 2007 to 2012 five years, did not get out of the Northeast? And from 2012 to the present, the number of stores has exceeded 6,000, and into overseas, but also in Chengdu established 40,000 square meters of German standard intelligent central factory, the future will meet the material needs of 20,000 stores.

Behind this sustained growth, there are those places worthy of local snacks to learn?1. 3 major innovations in the model (1) transformed the local Sichuan spicy hot pot, using big bone soup, add milk, so that spicy hot pot can drink soup, re in the northeastern region of the new style of spicy hot pot to find a new continent (2) to change the original mode of cooking in a pot to become a single pot to do (3) pioneering use of the catty weighing and selling model

Based on these advantages, the development of the brand strategy purpose: "can drink soup spicy hot pot" + "Bashu cultural genes" + "fast food mode". Now these three models, affecting the market 95% of the hot and spicy hot to follow the trend of learning. 2. Advance into the birthplace of hot and spicy hot - Chengdu, the establishment of a centralized factory. Harbin is a city without spicy culture. Spicy hot belongs to the imported products, so this city can not be the birthplace of the mother of culture. Therefore, it is particularly important to parasitize the cultural mother in Ba Shu spicy delicious.