Dicos brand originated in the United States, 1994 entered the domestic catering market to expand its business. 1996, the brand was acquired by Ding Xin group, and the management system and management system were rebuilt. Dicos, McDonald's and KFC are listed as three western-style fast food brands, which shows that their brands have great influence on the industry. This brand is engaged in the theme management of crispy fried chicken snacks, and the rigorous attitude of making fast food allows diners to eat high-quality fried chicken products, which makes the brand have a good reputation in market operation. Dicos store opening information

Taking county-level cities as an example, the brand joining cost of Dicos is about10m2, the brand joining cost is 20,000 yuan, the store rental cost is18,000 yuan, and the store decoration cost is 4,000 yuan. Merchants who run this brand of fried chicken shop also need to prepare equipment costs, 20 thousand yuan. The operator of this brand store employs two people, and the brand labor employment fee is 4. At the same time, merchants also need to prepare 6.5438+0 million yuan of working capital, and the total input cost of this brand store is 6.5438+0.2 million yuan.