Panda Media Group was established on 20 14. At present, there are more than 7,000 content producers, and more than100,000 pieces of content are exported every year. Panda Media is committed to promoting the return of high-quality content of content producers, while providing professional content to meet the increasing and rich content needs of enterprises and institutions. Panda Media's commercial content platform "Just Look" is an intelligent content production platform based on AI and big data.
20 17 is a year of rapid development of the content industry, and the capital is rapidly concentrated in the content industry. From Tencent's announcement that/kloc-0.00 billion RMB supports content entrepreneurship, today's headlines, Baidu Baijia and Ali Big Fish have also increased their financial support.
From the perspective of channels, the number of content entrepreneurship platforms represented by WeChat official account, headline number and Penguin number is growing rapidly, and the business model of content platforms is becoming more and more mature; And daily express, a little information, UC, Sina, Baidu and other platforms. It also has various content publishing and display functions; In addition, e-commerce platforms such as Taobao and JD.COM have also joined the content war. Intense competition makes the distribution channels of content entrepreneurs more diverse and perfect.
From the content point of view, more content producers are independent of channels and focus on producing high-quality content. The content production platform represented by "casual look" brings platform services to content producers and realizes the commercialization of value. In the era of consumption upgrading, content is gradually surpassing channels to become the most important factor of market behavior, and content has become the strategic resource and important asset of enterprises.
With the outbreak of AI technology in 2065438+06, artificial intelligence will gradually replace manpower in the foreseeable future. However, the production of high-quality content that highlights human thoughts and the value of human thinking is still difficult to be replaced by AI in the visible time, and will further become a scarce resource. But based on AI and big data, the content production process can be standardized and accurately matched. Panda Media has laid out AI artificial intelligence and big data, and launched an operating platform for mass data to accurately match the content production and trading of content producers and content demanders-"just look". The "just look" platform intelligently matches 300 demand tags according to content requirements, and content producers intelligently match 420 capability tags.
Chen Shen, chairman of Panda Media Group and a well-known media person, said: "In 2065438+2007, Panda Media put forward the concept of' integrating commercial content with product and effect', digging deep into the content value and continuously laying out AI artificial intelligence and big data in the content field, which will make Panda in a leading position in the commercial content field.