Theme-based management is a market for the source of the theme, for the source of the main body of the characteristics of the design of products suitable for the needs of the main body of the source. Therefore, compared with the mass source market, specialization is a significant feature of the theme-based management. Specialization brings exclusivity, and the market segmentation of theme management prevents or even shields the customer sources of other market segments. This exclusivity is mainly caused by two reasons: first, cultural theme exclusion. Cultural identity and exclusion is a contradictory unity, as long as there is cultural identity, there is the same cultural exclusion, therefore, the theme of the business can only get the part of the customer base of cultural theme identity. Second, the relative high price exclusion. From the point of view of the product elements that determine the price, the theme of the product is a combination of products, products composed of more elements, more rich connotation, the process is more delicate, more professional services, so the price is also relatively high, and for the middle and low consumption level of customers, can only be prohibited.

2, the life cycle is short, seasonal

Theme management has its advantages and disadvantages. Although it can hit the popularity in a relatively short period of time, but this sensational effect comes and goes quickly, may start guests curious, the restaurant will be lively for a period of time, but when the freshness passes, the business will turn pale. It can be said that "it is not difficult to do a theme, what is difficult is to do the same theme for a lifetime." In addition, for some single theme of the restaurant business, off-peak season cycle is also a significant feature of its business. For example, catering enterprises with the theme of natural scenery, due to the influence of the changing seasons, there are off-season, flat season and peak season for sightseeing tours. Therefore, to extend the life cycle and maintain longevity is one of the core issues of the theme catering business management.

3, the theme of the business strategy there are errors

According to the survey, the theme of the restaurant owners focus too much attention on the restaurant's decoration and the atmosphere of the creation of the restaurant, but ignored as the theme of the catering function --- to provide meals. Most of the customers reflect this kind of catering dishes and food without characteristics to speak of, dishes and food quality can not match its decoration environment and dining atmosphere. In addition, some small chain enterprises and independent restaurants, the problem is that only full imitation of those large companies in the mode of operation and the concept of catering, but do not have large companies in the brand, the scale of the advantages of the head office does not have strong support, do not have the relevant advantages of relying on the theme of food and beverage is obviously not enough to win the competition.